NOW Foods Supplements
Biotin 10 mg (10,000 mcg), Extra Strength, Energy Production*, 120 Veg Capsules
Price as of 2026-06-02. Check Amazon for the current price.
Quick Decision
Price Intelligence
- Budget:$6–$12
- Mid-range:$12–$28← You are here
- Premium:$28+
Is This Right For You?
- •Those who want a top-rated option — in the top 2% of Biotin Supplements by rating
- •Risk-averse buyers — 6,837+ reviews give a highly reliable picture
- •NOW Foods loyalists — the brand spans 92 products in our database
- •Amazon Elements Vegan Biotin 5000 mcg — 49% cheaper at $7 (Score A+)
📊 Based on data analysis of 58 products in this category.
Mubboo Score: A-
How we calculate the Mubboo Score
Quality (45%): customer rating, normalized to a 10-point scale
Popularity (35%): review volume vs the category leader, log-scaled
Value (20%): price position vs other Biotin Supplements
Computed from live Amazon rating, review count, and price across 58 Biotin Supplements available to US consumers · last refreshed 2026-06-02.
How It Compares
This Product NOW Foods Supplements | Most Popular Nature's Bounty Biotin Hair Skin and Nails Vitamins | Best Rated Nutricost Biotin | Best Value Amazon Elements Vegan Biotin 5000 mcg | |
|---|---|---|---|---|
| Price | $13.83 | $13.32 | $14.95 | $7.02 |
| Rating | 4.7/5 | 4.7/5 | 4.7/5 | 4.6/5 |
| Reviews | 6,837 | 121,176 | 18,141 | 36,646 |
| Mubboo Score | A- | A+ | A | A+ |
What People Say
Synthesized from 40 reviews · 100% verified purchases.
Take these supplements with food to avoid potential bad breath or digestive issues; be patient as visible results may take several weeks, and note that biotin can accelerate hair growth all over the body.
- Hair strength, thickness, and growth improvement
- Stronger, faster-growing nails
- Easy-to-swallow softgels with no aftertaste
- Glowing, healthier-looking skin
- Good value for money
- Digestive side effects
- Unpleasant taste or breath when taken without food
- Excessive packaging
- Delivery left in insecure location
Expert Picks in Biotin Supplements
- Nature's Bounty Extra Strength Hair, Skin and Nails — best overall vitamin for hair, skin and nails
- Olly Undeniable Beauty Hair, Skin and Nails — best gummy vitamin for hair, skin and nails
- Nutrafol Women — best vitamin for hair growth
Category recommendations from independent expert publications. Source links in References.
Related Video Reviews
- 📹 3 Supplements You Should NEVER take | Dr. Janine — Dr. Janine Bowring, ND
- 📹 3 Brain Supplements That Are a Waste of Money — Dr. Tracey Marks
- 📹 THE TRUTH ABOUT HAIR, SKIN, AND NAIL VITAMINS | Dermatologist — Dr Dray
Key Features
- ✦NOW's Extra Strength Biotin Supplement, with 10 mg/10,000 mcg, in Vegetarian/Vegan Capsules Supports Healthy Hair, Skin, and Nails*
- ✦FOR ENERGY PRODUCTION:* Supports amino acid metabolism and promotes normal immune function.* Bioton also plays a critical role in skin health for hair, skin, and nails*
- ✦Non-GMO, Vegan/Vegetarian, Kosher, Halal, Soy Free, Egg Free, Dairy Free, Nut Free, Soy Free, Made Without Gluten
- ✦GMP Quality Assured: A-rated, third-party certification means that every aspect of the NOW manufacturing process has been examined. Our in-house laboratories are ISO/IEC accredited…
- ✦Founded in 1968 by Elwood Richard, NOW is one of the largest independent, family- and employee-owned manufacturers of natural products
Source: product listing on Amazon.
About NOW Foods
- 92 products in our database
- Average rating: 4.6/5 across all products
- Price range: $4.69 – $57.99
- Categories: Ashwagandha Supplements, Biotin Supplements, collagen, Collagen Supplements, Fiber Supplements, glandular-extracts
If not the Supplements, consider these
Bottom Line
NOW Foods Supplements earns Mubboo Score A-. Priced at $14 — a mid-range option, below the category average of $22. Rated 4.7/5 from 6,837+ reviews. Strong buy if: those who want a top-rated option, risk-averse buyers.
Frequently Asked Questions
Is the NOW Foods Supplements worth buying in 2026?
It earns a Mubboo Score of A-, with a 4.7/5 rating from 6,837 reviews — better than 98% of Biotin Supplements we track.
How much does the NOW Foods Supplements cost?
It is currently $13.83 — mid-tier pricing for Biotin Supplements.
How does the Supplements compare to other Biotin Supplements?
The category's most-reviewed alternative is the Nature's Bounty Biotin Hair Skin and Nails Vitamins (4.7/5, 121,176 reviews, $13.32). The Supplements carries a Mubboo Score of A- vs A+.
Sources & References
Products available through US retailers. Prices in USD. Sales tax varies by state and is not included.
Mubboo may earn a commission on purchases made through affiliate links. This does not affect our Mubboo Score, product rankings, or editorial judgments. Prices are accurate as of the last sync (2026-06-02) and may change.