NOW Foods Ultra Omega-3
Enteric Coated
Price as of 2026-08-12. Check Amazon for the current price.
Quick Decision
Price Intelligence
- Budget:$8–$13
- Mid-range:$13–$30← You are here
- Premium:$30+
Is This Right For You?
- •Buyers who prioritize quality over price in Omega-3 Supplements
- •Those who want a top-rated option — in the top 1% of Omega-3 Supplements by rating
- •You're on a tight budget — $6 above the category average of $23
- •NOW Foods Omega-3 180 EPA / 120 DHA — 51% cheaper at $14 (Score A)
📊 Based on data analysis of 22 products in this category.
Mubboo Score: B+
How we calculate the Mubboo Score
Quality (45%): customer rating, normalized to a 10-point scale
Popularity (35%): review volume vs the category leader, log-scaled
Value (20%): price position vs other Omega-3 Supplements
Computed from live Amazon rating, review count, and price across 22 Omega-3 Supplements available to US consumers · last refreshed 2026-08-12.
How It Compares
This Product NOW Foods Ultra Omega-3 | Most Popular Sports Research Omega-3 Fish Oil 1250 Triple Strength | Best Rated Nature Made Fish Oil Omega 3 Supplements | Best Value NOW Foods Omega-3 180 EPA / 120 DHA | |
|---|---|---|---|---|
| Price | $28.94 | $27.95 | $20.52 | $14.27 |
| Rating | 4.8/5 | 4.7/5 | 4.8/5 | 4.7/5 |
| Reviews | 4,181 | 59,971 | 47,287 | 16,221 |
| Mubboo Score | B+ | A- | A | A |
What buyers say about Omega-3 Supplements
Themes from buyer reviews across this category — not review data for this specific model.
Choose brands that guarantee no fishy aftertaste if that bothers you, and check the dosage per pill—some require multiple pills daily, impacting overall value. Look for third-party purity testing for safety.
- No fishy aftertaste or burps
- Easy to swallow
- Health benefits observed
- High quality and purity
- Good value for the price
- Occasional fishy burps or aftertaste
- High price / poor value perception
- Large pill size can be difficult to swallow
- Multi-pill dosage requirement
Related Video Reviews
- 📹 How To Choose OMEGA-3 Supplements ( Buyer's Guide ) — YOGABODY
- 📹 OMEGA 3 Secret (Save $$$ on Supplements) 2026 — KenDBerryMD
- 📹 The Best Fish Oil Supplements Have This | Dr. Janine — Dr. Janine Bowring, ND
Key Features
- ✦CARDIOVASCULAR SUPPORT*: Take 1 NOW Ultra Omega-3 softgel 1 to 2 times daily to help support brain health*
- ✦MOLECULARLY DISTILLED - ENTERIC COATED: Those who experience nausea or reflux from other fish oils should find this enteric coated, odor-controlled softgel easier to tolerate
- ✦CERTIFICATIONS/CLASSIFICATIONS: Non-GMO, Kosher, GMP Quality Assured
- ✦GMP Quality Assured: A-rated, third-party certification means that every aspect of the NOW manufacturing process has been examined. Our in-house laboratories are ISO/IEC accredited…
- ✦Founded in 1968 by Elwood Richard, NOW is one of the largest independent, family- and employee-owned manufacturers of natural products
Source: product listing on Amazon.
About NOW Foods
- 13 products in our database
- Average rating: 4.7/5 across all products
- Price range: $6.92 – $30.62
- Categories: amino-acids, Ashwagandha Supplements, chondroitin-and-glucosamine, Fiber Supplements, Omega-3 Supplements, Vitamin D Supplements
If not the Ultra Omega-3, consider these
Featured in Our Reviews
Bottom Line
NOW Foods Ultra Omega-3 earns Mubboo Score B+. Priced at $29 — a premium option, above the category average of $23. Rated 4.8/5 from 4,181+ reviews. Strong buy if: buyers who prioritize quality over price in omega-3 supplements, those who want a top-rated option. Skip if: you're on a tight budget — Sports Research Omega-3 Fish Oil 1250 Triple Strength (Score A-, $28) may fit better.
Frequently Asked Questions
Is the NOW Foods Ultra Omega-3 worth buying in 2026?
It earns a Mubboo Score of B+, with a 4.8/5 rating from 4,181 reviews — better than 100% of Omega-3 Supplements we track.
How much does the NOW Foods Ultra Omega-3 cost?
It is currently $28.94 — premium-tier pricing for Omega-3 Supplements.
How does the Ultra Omega-3 compare to other Omega-3 Supplements?
The category's most-reviewed alternative is the Sports Research Omega-3 Fish Oil 1250 Triple Strength (4.7/5, 59,971 reviews, $27.95). The Ultra Omega-3 carries a Mubboo Score of B+ vs A-.
Sources & References
Products available through US retailers. Prices in USD. Sales tax varies by state and is not included.
Mubboo may earn a commission on purchases made through affiliate links. This does not affect our Mubboo Score, product rankings, or editorial judgments. Prices are accurate as of the last sync (2026-08-12) and may change.