
RTIC Everyday Insulated Tote Bag
Large Reusable Thermal Cooler with Zippered Top for Beach, Grocery, Shopping, 35 L Capacity, Olive
Price as of 2026-06-01. Check Amazon for the current price.
Quick Decision
Price Intelligence
- Budget:$8–$24
- Mid-range:$24–$45← You are here
- Premium:$45+
Is This Right For You?
- •Buyers who prioritize quality over price in Cooler Bags
- •Those who want a top-rated option — in the top 20% of Cooler Bags by rating
- •VENO 2 Pack Cooler Bags — 55% cheaper at $19 (Score A+)
- •STANLEY All Day Julienne Mini Soft Cooler Bag and Lunch Box — higher rated at 4.8/5 ($100)
📊 Based on data analysis of 59 products in this category.
Mubboo Score: B-
How we calculate the Mubboo Score
Quality (45%): customer rating, normalized to a 10-point scale
Popularity (35%): review volume vs the category leader, log-scaled
Value (20%): price position vs other Cooler Bags
Computed from live Amazon rating, review count, and price across 59 Cooler Bags available to US consumers · last refreshed 2026-06-01.
How It Compares
This Product RTIC Everyday Insulated Tote Bag | Most Popular Lifewit Large Lunch Bag | Best Rated STANLEY All Day Julienne Mini Soft Cooler Bag and Lunch Box | Best Value VENO 2 Pack Cooler Bags | |
|---|---|---|---|---|
| Price | $42.48 | $19.99 | $100 | $18.99 |
| Rating | 4.7/5 | 4.6/5 | 4.8/5 | 4.7/5 |
| Reviews | 301 | 59,191 | 2,394 | 17,877 |
| Mubboo Score | B- | A+ | B- | A+ |
Quick Specs
- Size
- 35 Liters
- Color
- Olive
- Pattern
- Solid
- Capacity
- 35 Liters
- Material
- Polyester
- Unit Count
- 1.0 Count
- Item Weight
- 4.1 Pounds
- Manufacturer
- RTIC
What People Say
Synthesized from 40 reviews · 100% verified purchases.
Check for durable zippers and bottom insulation, as they are common weak points. Also confirm the bag's dimensions suit your containers and bottle sizes, since some pockets may be too slim.
- Excellent insulation and temperature retention
- Spacious and roomy capacity
- Durable and sturdy construction
- Leak-proof design
- Good value for the price
- Zipper issues or failure over time
- Thin bottom insulation causing condensation dampness
- Narrow side pockets or bungee straps won't fit larger bottles/items
Key Features
- ✦NEW ADDITION TO THE EVERYDAY FAMILY – Stay ahead of the game with the RTIC Everyday Insulated Tote Bag, our newest essential for beach days, picnics, or grocery trips.
- ✦FULLY INSULATED – Fully insulated and equipped with closed-cell foam, this insulated cooler bag keeps your food and drinks icy cold wherever you venture.
- ✦FOLDS FLAT – When not in use, this thermal insulated bag folds flat for easy storage, making it the perfect companion for every adventure. Measures 21.25" L x 9.5" W x 14.5" H. Fol…
- ✦WATERPROOF BOTTOM – Designed with a waterproof and sandproof welded "tub" bottom and sealed seams, this insulated cooler tote ensures your items stay dry and clean. It features a z…
- ✦MULTIPLE USES – This insulated bag is your reliable, durable, and stylish go-to bag perfect as an insulated grocery tote bag, insulated shopping tote bag, beach tote bag, insulated…
Source: product listing on Amazon.
About RTIC
- 6 products in our database
- Average rating: 4.6/5 across all products
- Price range: $42.48 – $329
- Categories: Cooler Bags, Coolers
If not the Everyday Insulated Tote Bag, consider these



Bottom Line
RTIC Everyday Insulated Tote Bag earns Mubboo Score B-. Priced at $42 — a premium option, below the category average of $48. Rated 4.7/5 from 301+ reviews. Strong buy if: buyers who prioritize quality over price in cooler bags, those who want a top-rated option.
Frequently Asked Questions
Is the RTIC Everyday Insulated Tote Bag worth buying in 2026?
It earns a Mubboo Score of B-, with a 4.7/5 rating from 301 reviews — better than 80% of Cooler Bags we track.
How much does the RTIC Everyday Insulated Tote Bag cost?
It is currently $42.48 — premium-tier pricing for Cooler Bags.
How does the Everyday Insulated Tote Bag compare to other Cooler Bags?
The category's most-reviewed alternative is the Lifewit Large Lunch Bag (4.6/5, 59,191 reviews, $19.99). The Everyday Insulated Tote Bag carries a Mubboo Score of B- vs A+.
Sources & References
Products available through US retailers. Prices in USD. Sales tax varies by state and is not included.
Mubboo may earn a commission on purchases made through affiliate links. This does not affect our Mubboo Score, product rankings, or editorial judgments. Prices are accurate as of the last sync (2026-06-01) and may change.