RTIC Ultra-Tough Soft Cooler
20 Can
Price as of 2026-07-29. Check Amazon for the current price.
Quick Decision
Price Intelligence
- Budget:$17–$19
- Mid-range:$19–$33
- Premium:$33+← You are here
Is This Right For You?
- •Buyers who prioritize quality over price in Cooler Bags
- •You're on a tight budget — $64 above the category average of $35
- •Lifewit Large Lunch Bag offers a better rating (4.6/5) at a similar or lower price ($19)
- •Bodaon 2-Pack Insulated Reusable Grocery Bag Heavy Duty — 83% cheaper at $17 (Score A+)
- •TOURIT Cooler Backpack Insulated — higher rated at 4.7/5 ($33)
📊 Based on data analysis of 9 products in this category.
Mubboo Score: B-
How we calculate the Mubboo Score
Quality (45%): customer rating, normalized to a 10-point scale
Popularity (35%): review volume vs the category leader, log-scaled
Value (20%): price position vs other Cooler Bags
Computed from live Amazon rating, review count, and price across 9 Cooler Bags available to US consumers · last refreshed 2026-07-29.
How It Compares
This Product RTIC Ultra-Tough Soft Cooler | Most Popular Lifewit Large Lunch Bag | Best Rated TOURIT Cooler Backpack Insulated | Best Value Bodaon 2-Pack Insulated Reusable Grocery Bag Heavy Duty | |
|---|---|---|---|---|
| Price | $99 | $18.95 | $32.99 | $16.95 |
| Rating | 4.5/5 | 4.6/5 | 4.7/5 | 4.5/5 |
| Reviews | 4,004 | 59,191 | 24,556 | 23,367 |
| Mubboo Score | B- | A+ | A- | A+ |
Quick Specs
- Size
- 20 Cans
- Color
- Marine
- Capacity
- 16.9 Liters
- Material
- Vinyl
- Shell Type
- Soft
- Unit Count
- 20.0 Count
- Item Weight
- 3.5 Pounds
- Manufacturer
- RTIC
What buyers say about Cooler Bags
Themes from buyer reviews across this category — not review data for this specific model.
The zipperless top offers great convenience, but note that tall water bottles might not stand upright under the dry storage tray. Ideal for day trips and work lunches.
- Excellent temperature retention
- Zipperless top for quick access
- Removable, washable interior container
- Sturdy, durable build
- Versatile, compact size for activities
- Limited vertical clearance with top tray installed
- Velcro closure may be less insulating than a full seal
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Key Features
- ✦UP TO 2 DAYS OF COOLING – The RTIC Ultra-Tough Soft Cooler is the perfect insulated cooler bag to keep your food and drinks cool wherever needed. Locks in the cold for up to 2 days…
- ✦IT’S A FLOATING COOLER – Not to mention it’s a floating cooler, it floats, so your drinks and snacks can go wherever you go. Ideal for a day at the pool or lake, no matter where th…
- ✦LIGHTWEIGHT AND DURABLE – The Ultra-Tough soft cooler is lightweight yet tough enough to take on any terrain with its heavy-duty nylon exterior
- ✦MULTIPLE USES – It’s the perfect ice cooler, drink cooler, travel cooler, beer cooler, lunch cooler, camping cooler, beach cooler. Features up to 1.5 inches of closed cell foam
- ✦RTIC EZ WATERPROOF ZIPPER – This outdoor cooler is a 100% leak-proof cooler thanks to the durable RTIC EZ waterproof zipper that prevents spills and leaks. This soft cooler comes i…
Source: product listing on Amazon.
If not the Ultra-Tough Soft Cooler, consider these
Featured in Our Reviews
Bottom Line
RTIC Ultra-Tough Soft Cooler earns Mubboo Score B-. Priced at $99 — a premium option, above the category average of $35. Rated 4.5/5 from 4,004+ reviews. Strong buy if: buyers who prioritize quality over price in cooler bags. Skip if: you're on a tight budget — Lifewit Large Lunch Bag (Score A+, $19) may fit better.
Frequently Asked Questions
Is the RTIC Ultra-Tough Soft Cooler worth buying in 2026?
It earns a Mubboo Score of B-, with a 4.5/5 rating from 4,004 reviews — better than 33% of Cooler Bags we track.
How much does the RTIC Ultra-Tough Soft Cooler cost?
It is currently $99 — premium-tier pricing for Cooler Bags.
How does the Ultra-Tough Soft Cooler compare to other Cooler Bags?
The category's most-reviewed alternative is the Lifewit Large Lunch Bag (4.6/5, 59,191 reviews, $18.95). The Ultra-Tough Soft Cooler carries a Mubboo Score of B- vs A+.
Sources & References
Products available through US retailers. Prices in USD. Sales tax varies by state and is not included.
Mubboo may earn a commission on purchases made through affiliate links. This does not affect our Mubboo Score, product rankings, or editorial judgments. Prices are accurate as of the last sync (2026-07-29) and may change.