ACTIVE
Brand Score B+5 products · 3 categories · Avg 4.62★ · 19,985 reviews
Price range $20 – $30
Last analyzed: June 20, 2026
Browse products ↓Quick Take on ACTIVE
Score: B+- •100% of products carry a 4-star rating or higher — exceptionally consistent
- •20K buyer reviews across the lineup — a well-established track record
- •A specialist in laundry (4.63★ average) rather than a generalist
- •Expect to pay around $7 above the category norm — ACTIVE sits at the premium end
- •A narrow lineup (3 categories) — limited options if you want range
ACTIVE Enzyme Laundry Booster Odor Remover
4.7★ with 6.1K reviews — top-rated in laundry
Brand Score: B+
B+ in laundry — ACTIVE's 5 products average 4.62★ across 3 categories, with laundry as the strongest line (4.63★ avg).
ACTIVE earns a Brand Score of B+ on Mubboo, based on analysis of 5 products across 3 categories. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Category depth (38/100) is the area with the most room for improvement. ACTIVE's primary strength is in laundry, where it averages 4.63★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 5 ACTIVE products · last analyzed June 20, 2026.
How ACTIVE Compares
ACTIVE | Most Popular Downy | Highest Rated Bounce | Best Value SHOUT | |
|---|---|---|---|---|
| Avg Rating | 4.62★ | 4.77★ | 4.83★ | 4.76★ |
| Total Reviews | 19,985 | 314,904 | 184,555 | 68,319 |
| Avg Price | $25 | $16 | $17 | $4 |
| Brand Score | B+ | A- | A- | A- |
Show more details
| Products | 5 | 10 | 4 | 5 |
| Quality Rate | 100% | 100% | 100% | 100% |
| Categories | 3 | 1 | 1 | 1 |
ACTIVE
Avg Rating: 4.62★
Reviews: 19,985
Avg Price: $25
100% rated 4+★
Our Top 3 from ACTIVE
ACTIVE Enzyme Laundry Booster Odor Remover
4.7★ with 6.1K reviews — top-rated in laundry
ACTIVE Pet Laundry Detergent Odor Remover
4.7★ with 3.7K reviews — top-rated in litter and housebreaking
ACTIVE Wear Laundry Detergent & Soak
4.5★ with 5.7K reviews — top-rated in Laundry Detergents
Where ACTIVE Is Strongest
laundry
Laundry Detergents
View all →What You'll Spend on ACTIVE
Most ACTIVE products fall between $20 and $30.
ACTIVE is a premium brand — expect to pay more, but quality consistency (100% rated 4+★) suggests the premium is justified for most product lines.
What People Say About ACTIVE
Aggregated from review themes across 4 ACTIVE products.
- Odor elimination and long-lasting freshness
- Ease of use and convenience
- Effective cleaning and fabric care
- Effective cleaning and stain removal
- Scent may be too strong for some users
- May require multiple cycles for heavy odors or buildup
- Product not biodegradable or eco-friendly
Where to Buy ACTIVE
ACTIVE products are available on Amazon — 5 products across 3 categories.
Browse ACTIVE on Amazon →Brand Bottom Line
- Brand Score
- B+
- Best Product
- Enzyme Laundry Booster Odor Remover ($20) Buy on Amazon →
- Price Level
- Premium — avg $7 above category
- Quality
- 100% of products rated 4+★
- Best For
- Buyers who prioritize consistency over price
- Alternatives
- Downy (Score A-) · Bounce (Score A-)
ACTIVE delivers dependable value — start with its best-reviewed products. Start with the Enzyme Laundry Booster Odor Remover.
Frequently Asked Questions
Is ACTIVE a good brand?
ACTIVE earns a Brand Score of B+ on Mubboo. 100% of its 5 products are rated 4 stars or above, which puts it among the most consistent brands in laundry. The main consideration is pricing — ACTIVE products average $25, $7 above the category average.
What is the best ACTIVE product to buy?
Based on 6.1K reviews and a Mubboo Score of A+, the Enzyme Laundry Booster Odor Remover ($20) is ACTIVE's top pick. For a budget option, the Pet Laundry Detergent Odor Remover ($20) delivers 4.7★ at 0% of the cost.
Is ACTIVE worth the premium price?
ACTIVE averages $7 more than the typical laundry product. Whether that's worth it depends on what you prioritize: the brand delivers consistent quality (100% rated 4+★), which reduces the risk of buyer's remorse.
ACTIVE vs Downy: which is better?
ACTIVE scores B+ vs Downy's A-. ACTIVE trails slightly on rating (4.62★ vs 4.77★), while Downy has more total reviews (315K vs 20K).
Sources & References
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