Downy
Brand Score A-10 products · 1 categories · Avg 4.77★ · 314,904 reviews
Price range $12 – $20
Last analyzed: June 19, 2026
Browse products ↓Quick Take on Downy
Score: A-- •100% of products carry a 4-star rating or higher — exceptionally consistent
- •315K+ people have weighed in — few brands have this level of market feedback
- •Focused on laundry, where it averages 4.77★
- •A narrow lineup (1 category) — limited options if you want range
Downy April Fresh In-Wash Laundry Scent Booster Beads
4.9★ with 5.3K reviews — top-rated in laundry
Brand Score: A-
A- in laundry — Downy's 10 products average 4.77★ across 1 category, with laundry as the strongest line (4.77★ avg).
Downy earns a Brand Score of A- on Mubboo, based on analysis of 10 products across 1 category. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Category depth (13/100) is the area with the most room for improvement. Downy's primary strength is in laundry, where it averages 4.77★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 10 Downy products · last analyzed June 19, 2026.
How Downy Compares
Downy | Most Popular Tide | Highest Rated Bounce | Best Value SHOUT | |
|---|---|---|---|---|
| Avg Rating | 4.77★ | 4.78★ | 4.83★ | 4.76★ |
| Total Reviews | 314,904 | 288,445 | 184,555 | 68,319 |
| Avg Price | $16 | $19 | $17 | $4 |
| Brand Score | A- | A- | A- | A- |
Show more details
| Products | 10 | 9 | 4 | 5 |
| Quality Rate | 100% | 100% | 100% | 100% |
| Categories | 1 | 1 | 1 | 1 |
Downy
Avg Rating: 4.77★
Reviews: 314,904
Avg Price: $16
100% rated 4+★
Our Top 3 from Downy
Downy April Fresh In-Wash Laundry Scent Booster Beads
4.9★ with 5.3K reviews — top-rated in laundry
Downy Wrinkle Releaser Spray
4.5★ with 15K reviews — top-rated in laundry
Downy Unstopables In Wash Scent Booster Beads
4.8★ with 126K reviews — top-rated in laundry
Where Downy Is Strongest
laundry
What You'll Spend on Downy
Most Downy products fall between $12 and $20.
Downy prices in line with the category average — a balanced mix of cost and quality.
What People Say About Downy
Aggregated from review themes across 10 Downy products.
- Odor elimination and long-lasting freshness
- Ease of use and convenience
- Effective cleaning and fabric care
- Scent may be too strong for some users
- May require multiple cycles for heavy odors or buildup
- Product not biodegradable or eco-friendly
Where to Buy Downy
Downy products are available on Amazon — 10 products across 1 categories.
Browse Downy on Amazon →Brand Bottom Line
- Brand Score
- A-
- Best Product
- April Fresh In-Wash Laundry Scent Booster Beads ($15) Buy on Amazon →
- Price Level
- Mid-range — near category average
- Quality
- 100% of products rated 4+★
- Best For
- Value-focused buyers who still want reliability
- Alternatives
- Tide (Score A-) · Bounce (Score A-)
Downy pairs strong quality with accessible pricing — an easy recommendation. Start with the April Fresh In-Wash Laundry Scent Booster Beads.
Frequently Asked Questions
Is Downy a good brand?
Downy earns a Brand Score of A- on Mubboo. 100% of its 10 products are rated 4 stars or above, which puts it among the most consistent brands in laundry. The main consideration is pricing — Downy products average $16, in line with the category average.
What is the best Downy product to buy?
Based on 5.3K reviews and a Mubboo Score of A, the April Fresh In-Wash Laundry Scent Booster Beads ($15) is Downy's top pick. For a budget option, the Wrinkle Releaser Spray ($12) delivers 4.5★ at 21% of the cost.
Is Downy worth the premium price?
Downy prices close to the category average ($16 vs $16), so you're not paying a brand premium.
Downy vs Tide: which is better?
Downy scores A- vs Tide's A-. Downy trails slightly on rating (4.77★ vs 4.78★), while Tide has fewer total reviews (288K vs 315K).
Sources & References
Mubboo may earn a commission on purchases made through affiliate links. This does not affect our Brand Score, product rankings, or editorial judgments.