ASICS
Brand Score A-29 products · 5 categories · Avg 4.48★ · 35,228 reviews
Price range $65 – $270
Last analyzed: June 8, 2026
Browse products ↓Quick Take on ASICS
Score: A-- •Only 3% of products fall below 4 stars — rare misses across the lineup
- •35K+ reviews give a reliable read on real-world quality
- •5 categories deep — versatile beyond just Running Shoes
ASICS Women's Gel-Contend 9 Running Shoes
4.6★ with 3.5K reviews — top-rated in Womens Running Shoes
Brand Score: A-
A- in Running Shoes — ASICS's 29 products average 4.48★ across 5 categories, with Running Shoes as the strongest line (4.49★ avg).
ASICS earns a Brand Score of A- on Mubboo, based on analysis of 29 products across 5 categories. Quality consistency (97/100) is the brand's strongest dimension, with 97% of products rated 4 stars or above. Category depth (63/100) is the area with the most room for improvement. ASICS's primary strength is in Running Shoes, where it averages 4.49★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 29 ASICS products · last analyzed June 8, 2026.
How ASICS Compares
ASICS | Most Popular Under Armour | Highest Rated Brooks | Best Value Nike | |
|---|---|---|---|---|
| Avg Rating | 4.48★ | 4.6★ | 4.53★ | 4.47★ |
| Total Reviews | 35,228 | 117,348 | 40,865 | 14,264 |
| Avg Price | $122 | $56 | $117 | $102 |
| Brand Score | A- | A- | B+ | B+ |
Show more details
| Products | 29 | 4 | 20 | 9 |
| Quality Rate | 97% | 100% | 100% | 100% |
| Categories | 5 | 1 | 1 | 1 |
ASICS
Avg Rating: 4.48★
Reviews: 35,228
Avg Price: $122
97% rated 4+★
Our Top 3 from ASICS
ASICS Women's Gel-Contend 9 Running Shoes
4.6★ with 3.5K reviews — top-rated in Womens Running Shoes
ASICS Women's Gel-Excite 11 Running Shoes
4.5★ with 1.1K reviews — top-rated in Womens Sneakers
ASICS Men's Gel-Contend 9 Running Shoes
4.5★ with 3.5K reviews — top-rated in Running Shoes
Where ASICS Is Strongest
Running Shoes
View all →
Womens Running Shoes
View all →
What You'll Spend on ASICS
Most ASICS products fall between $65 and $270.
ASICS prices in line with the category average — a balanced mix of cost and quality.
What People Say About ASICS
Aggregated from review themes across 24 ASICS products.
- Comfort
- Value for money
- Cushioning
- Good Value
- Sizing runs small
- Material gets dirty and is hard to clean
- Plastic lace holes may rip
Expert Coverage
11 ASICS products have coverage from independent expert publications: Wirecutter, Rtings. Source links in References.
Where to Buy ASICS
ASICS products are available on Amazon — 29 products across 5 categories.
Browse ASICS on Amazon →Featured in Our Reviews
Brand Bottom Line
- Brand Score
- A-
- Best Product
- Women's Gel-Contend 9 Running Shoes ($65) Buy on Amazon →
- Price Level
- Mid-range — near category average
- Quality
- 97% of products rated 4+★
- Best For
- Value-focused buyers who still want reliability
- Alternatives
- Under Armour (Score A-) · Brooks (Score B+)
ASICS pairs strong quality with accessible pricing — an easy recommendation. Start with the Women's Gel-Contend 9 Running Shoes.
Frequently Asked Questions
Is ASICS a good brand?
ASICS earns a Brand Score of A- on Mubboo. 97% of its 29 products are rated 4 stars or above, which puts it among the most consistent brands in Running Shoes. The main consideration is pricing — ASICS products average $122, $12 above the category average.
What is the best ASICS product to buy?
Based on 3.5K reviews and a Mubboo Score of A+, the Women's Gel-Contend 9 Running Shoes ($65) is ASICS's top pick. For a budget option, the Women's Gel-Excite 11 Running Shoes ($74) delivers 4.5★ at -14% of the cost.
Is ASICS worth the premium price?
ASICS averages $12 more than the typical Running Shoes product. Whether that's worth it depends on what you prioritize: the brand delivers consistent quality (97% rated 4+★), which reduces the risk of buyer's remorse.
ASICS vs Under Armour: which is better?
ASICS scores A- vs Under Armour's A-. ASICS trails slightly on rating (4.48★ vs 4.6★), while Under Armour has more total reviews (117K vs 35K).
Sources & References
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