Aussie
Brand Score A-5 products · 2 categories · Avg 4.72★ · 21,876 reviews
Price range $5 – $14
Last analyzed: June 20, 2026
Browse products ↓Quick Take on Aussie
Score: A-- •100% of products carry a 4-star rating or higher — exceptionally consistent
- •22K buyer reviews across the lineup — a well-established track record
- •A specialist in shampoo and conditioner (4.77★ average) rather than a generalist
- •Priced below the category average — verify individual specs match your needs before buying
- •A narrow lineup (2 categories) — limited options if you want range
Aussie Kids Hair Care Bundle Set Including: Shampoo
4.8★ with 6.3K reviews — top-rated in shampoo and conditioner
Brand Score: A-
A- in shampoo and conditioner — Aussie's 5 products average 4.72★ across 2 categories, with shampoo and conditioner as the strongest line (4.77★ avg).
Aussie earns a Brand Score of A- on Mubboo, based on analysis of 5 products across 2 categories. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Category depth (25/100) is the area with the most room for improvement. Aussie's primary strength is in shampoo and conditioner, where it averages 4.77★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 5 Aussie products · last analyzed June 20, 2026.
How Aussie Compares
Aussie | Most Popular Olaplex | Highest Rated Head & Shoulders | Best Value CeraVe | |
|---|---|---|---|---|
| Avg Rating | 4.72★ | 4.6★ | 4.73★ | 4.6★ |
| Total Reviews | 21,876 | 164,357 | 42,880 | 14,496 |
| Avg Price | $9 | $35 | $14 | $9 |
| Brand Score | A- | B | B+ | B+ |
Show more details
| Products | 5 | 3 | 4 | 3 |
| Quality Rate | 100% | 100% | 100% | 100% |
| Categories | 2 | 1 | 1 | 1 |
Aussie
Avg Rating: 4.72★
Reviews: 21,876
Avg Price: $9
100% rated 4+★
Head & Shoulders
Avg Rating: 4.73★
Reviews: 42,880
Avg Price: $14
100% rated 4+★
Our Top 3 from Aussie
Aussie Kids Hair Care Bundle Set Including: Shampoo
4.8★ with 6.3K reviews — top-rated in shampoo and conditioner
Aussie Miracle Curls
4.7★ with 2.9K reviews — top-rated in detanglers
Aussie Kids Moist Detangler Spray
4.6★ with 5.2K reviews — top-rated in detanglers
Where Aussie Is Strongest
shampoo and conditioner
detanglers
What You'll Spend on Aussie
Most Aussie products fall between $5 and $14.
Aussie sits below the category average on price — a value-focused brand. Check individual specs to confirm fit.
What People Say About Aussie
Aggregated from review themes across 5 Aussie products.
- Fast and effective relief from dandruff and scalp issues
- Leaves hair noticeably softer, stronger, and shinier
- Pleasant, mild scent that is not overpowering
- Effective detangling
- Medicated formulas can severely dry out hair if not paired with a heavy conditioner
- Salon-quality products are expensive, which may be a barrier for some
- Spray nozzle design makes even distribution difficult
Where to Buy Aussie
Aussie products are available on Amazon — 5 products across 2 categories.
Browse Aussie on Amazon →Brand Bottom Line
- Brand Score
- A-
- Best Product
- Kids Hair Care Bundle Set Including: Shampoo ($12) Buy on Amazon →
- Price Level
- Budget — below category average
- Quality
- 100% of products rated 4+★
- Best For
- Value-focused buyers who still want reliability
- Alternatives
- Olaplex (Score B) · Head & Shoulders (Score B+)
Consistent ratings and fair prices make Aussie a low-risk pick. Start with the Kids Hair Care Bundle Set Including: Shampoo.
Frequently Asked Questions
Is Aussie a good brand?
Aussie earns a Brand Score of A- on Mubboo. 100% of its 5 products are rated 4 stars or above, which puts it among the most consistent brands in shampoo and conditioner. The main consideration is pricing — Aussie products average $9, $11 below the category average.
What is the best Aussie product to buy?
Based on 6.3K reviews and a Mubboo Score of A+, the Kids Hair Care Bundle Set Including: Shampoo ($12) is Aussie's top pick. For a budget option, the Miracle Curls ($5) delivers 4.7★ at 59% of the cost.
Is Aussie worth the premium price?
Aussie prices close to the category average ($9 vs $21), so you're not paying a brand premium.
Aussie vs Olaplex: which is better?
Aussie scores A- vs Olaplex's B. Aussie edges ahead on average rating (4.72★ vs 4.6★), while Olaplex has more total reviews (164K vs 22K).
Sources & References
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