Olaplex
Brand Score A9 products · 4 categories · Avg 4.61★ · 288,794 reviews
Price range $12 – $68
Last analyzed: June 20, 2026
Browse products ↓Quick Take on Olaplex
Score: A- •100% of products carry a 4-star rating or higher — exceptionally consistent
- •289K+ people have weighed in — few brands have this level of market feedback
- •Focused on shampoo and conditioner, where it averages 4.6★
Olaplex No. 7 Bonding Oil
4.7★ with 61K reviews — top-rated in hair treatment oils
Brand Score: A
A in shampoo and conditioner — Olaplex's 9 products average 4.61★ across 4 categories, with shampoo and conditioner as the strongest line (4.6★ avg).
Olaplex earns a Brand Score of A on Mubboo, based on analysis of 9 products across 4 categories. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Category depth (50/100) is the area with the most room for improvement. Olaplex's primary strength is in shampoo and conditioner, where it averages 4.6★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 9 Olaplex products · last analyzed June 20, 2026.
How Olaplex Compares
Olaplex | Most Popular Redken | Highest Rated Aussie | Best Value CeraVe | |
|---|---|---|---|---|
| Avg Rating | 4.61★ | 4.55★ | 4.77★ | 4.6★ |
| Total Reviews | 288,794 | 155,405 | 13,744 | 14,496 |
| Avg Price | $40 | $31 | $9 | $9 |
| Brand Score | A | B+ | B+ | B+ |
Show more details
| Products | 9 | 8 | 3 | 3 |
| Quality Rate | 100% | 100% | 100% | 100% |
| Categories | 4 | 1 | 1 | 1 |
Olaplex
Avg Rating: 4.61★
Reviews: 288,794
Avg Price: $40
100% rated 4+★
Our Top 3 from Olaplex
Olaplex No. 7 Bonding Oil
4.7★ with 61K reviews — top-rated in hair treatment oils
Olaplex Nº. 4 Bond Maintenance Shampoo: Reduces Breakage &
4.6★ with 79K reviews — top-rated in shampoo and conditioner
Olaplex Nº.5 Bond Maintenance™ Hair Strengthening
4.6★ with 80K reviews — top-rated in shampoo and conditioner
Where Olaplex Is Strongest
shampoo and conditioner
sets and kits beauty
What You'll Spend on Olaplex
Most Olaplex products fall between $12 and $68.
Olaplex prices in line with the category average — a balanced mix of cost and quality.
What People Say About Olaplex
Aggregated from review themes across 9 Olaplex products.
- Fast and effective relief from dandruff and scalp issues
- Leaves hair noticeably softer, stronger, and shinier
- Pleasant, mild scent that is not overpowering
- Smoothing and frizz control
- Medicated formulas can severely dry out hair if not paired with a heavy conditioner
- Salon-quality products are expensive, which may be a barrier for some
- Spray nozzle design makes even distribution difficult
Where to Buy Olaplex
Olaplex products are available on Amazon — 9 products across 4 categories.
Browse Olaplex on Amazon →Brand Bottom Line
- Brand Score
- A
- Best Product
- No. 7 Bonding Oil ($32) Buy on Amazon →
- Price Level
- Mid-range — near category average
- Quality
- 100% of products rated 4+★
- Best For
- Value-focused buyers who still want reliability
- Alternatives
- Redken (Score B+) · Aussie (Score B+)
Olaplex pairs strong quality with accessible pricing — an easy recommendation. Start with the No. 7 Bonding Oil.
Frequently Asked Questions
Is Olaplex a good brand?
Olaplex earns a Brand Score of A on Mubboo. 100% of its 9 products are rated 4 stars or above, which puts it among the most consistent brands in shampoo and conditioner. The main consideration is pricing — Olaplex products average $40, $6 above the category average.
What is the best Olaplex product to buy?
Based on 61K reviews and a Mubboo Score of A+, the No. 7 Bonding Oil ($32) is Olaplex's top pick. For a budget option, the Nº. 4 Bond Maintenance Shampoo: Reduces Breakage & ($26) delivers 4.6★ at 20% of the cost.
Is Olaplex worth the premium price?
Olaplex averages $6 more than the typical shampoo and conditioner product. Whether that's worth it depends on what you prioritize: the brand delivers consistent quality (100% rated 4+★), which reduces the risk of buyer's remorse.
Olaplex vs Redken: which is better?
Olaplex scores A vs Redken's B+. Olaplex edges ahead on average rating (4.61★ vs 4.55★), while Redken has fewer total reviews (155K vs 289K).
Sources & References
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