Redken
Brand Score B+16 products · 3 categories · Avg 4.49★ · 167,796 reviews
Price range $25 – $40
Last analyzed: June 20, 2026
Browse products ↓Quick Take on Redken
Score: B+- •94% of products carry a 4-star rating or higher — exceptionally consistent
- •Backed by 168K reviews from verified buyers — extensive real-world testing
- •Focused on shampoo and conditioner, where it averages 4.55★
- •Typically $10 more than comparable products in its categories — you're paying for the Redken name
- •A narrow lineup (3 categories) — limited options if you want range
Redken All Soft Heavy Cream Mask Treatment- Moisturizing
4.7★ with 4.6K reviews — top-rated in hair masks
Brand Score: B+
B+ in shampoo and conditioner — Redken's 16 products average 4.49★ across 3 categories, with shampoo and conditioner as the strongest line (4.55★ avg).
Redken earns a Brand Score of B+ on Mubboo, based on analysis of 16 products across 3 categories. Quality consistency (94/100) is the brand's strongest dimension, with 94% of products rated 4 stars or above. Category depth (38/100) is the area with the most room for improvement. Redken's primary strength is in shampoo and conditioner, where it averages 4.55★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 16 Redken products · last analyzed June 20, 2026.
How Redken Compares
Redken | Most Popular Olaplex | Highest Rated Aussie | Best Value CeraVe | |
|---|---|---|---|---|
| Avg Rating | 4.49★ | 4.6★ | 4.77★ | 4.6★ |
| Total Reviews | 167,796 | 164,357 | 13,744 | 14,496 |
| Avg Price | $32 | $35 | $9 | $9 |
| Brand Score | B+ | B | B+ | B+ |
Show more details
| Products | 16 | 3 | 3 | 3 |
| Quality Rate | 94% | 100% | 100% | 100% |
| Categories | 3 | 1 | 1 | 1 |
Redken
Avg Rating: 4.49★
Reviews: 167,796
Avg Price: $32
94% rated 4+★
Our Top 3 from Redken
Redken All Soft Heavy Cream Mask Treatment- Moisturizing
4.7★ with 4.6K reviews — top-rated in hair masks
Redken Acidic Bonding Concentrate 24/7 Night & Day Serum
4.6★ with 1.4K reviews — top-rated in hair treatment oils
Redken One United All-In-One Leave In Conditioner
4.6★ with 32K reviews — top-rated in shampoo and conditioner
Where Redken Is Strongest
shampoo and conditioner
hair masks
What You'll Spend on Redken
Most Redken products fall between $25 and $40.
Redken is a premium brand — expect to pay more, but quality consistency (94% rated 4+★) suggests the premium is justified for most product lines.
What People Say About Redken
Aggregated from review themes across 16 Redken products.
- Fast and effective relief from dandruff and scalp issues
- Leaves hair noticeably softer, stronger, and shinier
- Pleasant, mild scent that is not overpowering
- Intense Softness and Hydration
- Medicated formulas can severely dry out hair if not paired with a heavy conditioner
- Salon-quality products are expensive, which may be a barrier for some
- Spray nozzle design makes even distribution difficult
Where to Buy Redken
Redken products are available on Amazon — 16 products across 3 categories.
Browse Redken on Amazon →Brand Bottom Line
- Brand Score
- B+
- Best Product
- All Soft Heavy Cream Mask Treatment- Moisturizing ($36) Buy on Amazon →
- Price Level
- Premium — avg $10 above category
- Quality
- 94% of products rated 4+★
- Best For
- Buyers who prioritize consistency over price
- Alternatives
- Olaplex (Score B) · Aussie (Score B+)
Redken is a solid choice in shampoo and conditioner, with a few standouts worth a look. Start with the All Soft Heavy Cream Mask Treatment- Moisturizing.
Frequently Asked Questions
Is Redken a good brand?
Redken earns a Brand Score of B+ on Mubboo. 94% of its 16 products are rated 4 stars or above, which puts it among the most consistent brands in shampoo and conditioner. The main consideration is pricing — Redken products average $32, $10 above the category average.
What is the best Redken product to buy?
Based on 4.6K reviews and a Mubboo Score of A, the All Soft Heavy Cream Mask Treatment- Moisturizing ($36) is Redken's top pick. For a budget option, the Acidic Bonding Concentrate 24/7 Night & Day Serum ($25) delivers 4.6★ at 31% of the cost.
Is Redken worth the premium price?
Redken averages $10 more than the typical shampoo and conditioner product. Whether that's worth it depends on what you prioritize: the brand delivers consistent quality (94% rated 4+★), which reduces the risk of buyer's remorse.
Redken vs Olaplex: which is better?
Redken scores B+ vs Olaplex's B. Redken trails slightly on rating (4.49★ vs 4.6★), while Olaplex has fewer total reviews (164K vs 168K).
Sources & References
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