ColourPop
Brand Score B5 products · 1 categories · Avg 4.6★ · 5,912 reviews
Price range $14 – $35
Last analyzed: June 19, 2026
Browse products ↓Quick Take on ColourPop
Score: B- •100% of products carry a 4-star rating or higher — exceptionally consistent
- •Focused on makeup palettes, where it averages 4.6★
- •Typically $7 more than comparable products in its categories — you're paying for the ColourPop name
- •A narrow lineup (1 category) — limited options if you want range
ColourPop Blush Crush Eyeshadow Palette
4.4★ with 4.3K reviews — a solid choice in makeup palettes
Brand Score: B
B in makeup palettes — ColourPop's 5 products average 4.6★ across 1 category, with makeup palettes as the strongest line (4.6★ avg).
ColourPop earns a Brand Score of B on Mubboo, based on analysis of 5 products across 1 category. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Category depth (13/100) is the area with the most room for improvement. ColourPop's primary strength is in makeup palettes, where it averages 4.6★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 5 ColourPop products · last analyzed June 19, 2026.
How ColourPop Compares
ColourPop | Most Popular UCANBE | Highest Rated Mehron | Best Value wet n wild | |
|---|---|---|---|---|
| Avg Rating | 4.6★ | 4.38★ | 4.57★ | 4.46★ |
| Total Reviews | 5,912 | 54,400 | 6,566 | 5,400 |
| Avg Price | $26 | $14 | $33 | $8 |
| Brand Score | B | A- | B- | B+ |
Show more details
| Products | 5 | 6 | 3 | 5 |
| Quality Rate | 100% | 100% | 100% | 100% |
| Categories | 1 | 1 | 1 | 1 |
ColourPop
Avg Rating: 4.6★
Reviews: 5,912
Avg Price: $26
100% rated 4+★
Our Top 3 from ColourPop
ColourPop Blush Crush Eyeshadow Palette
4.4★ with 4.3K reviews — a solid choice in makeup palettes
ColourPop After Hours Eyeshadow Palette
4.7★ with 209 reviews — top-rated in makeup palettes
ColourPop Eyeshadow Palette
4.7★ with 798 reviews — top-rated in makeup palettes
Where ColourPop Is Strongest
makeup palettes
What You'll Spend on ColourPop
Most ColourPop products fall between $14 and $35.
ColourPop is a premium brand — expect to pay more, but quality consistency (100% rated 4+★) suggests the premium is justified for most product lines.
What People Say About ColourPop
Aggregated from review themes across 5 ColourPop products.
- High pigmentation
- Wide color variety
- Good blendability
- Inconsistent pigmentation across shades
- Some shades not eye-safe/labeling unclear
- Products arriving damaged
Where to Buy ColourPop
ColourPop products are available on Amazon — 5 products across 1 categories.
Browse ColourPop on Amazon →Brand Bottom Line
- Brand Score
- B
- Best Product
- Blush Crush Eyeshadow Palette ($14) Buy on Amazon →
- Price Level
- Premium — avg $7 above category
- Quality
- 100% of products rated 4+★
- Best For
- Buyers who prioritize consistency over price
- Alternatives
- UCANBE (Score A-) · Mehron (Score B-)
ColourPop is a solid choice in makeup palettes, with a few standouts worth a look. Start with the Blush Crush Eyeshadow Palette.
Frequently Asked Questions
Is ColourPop a good brand?
ColourPop earns a Brand Score of B on Mubboo. 100% of its 5 products are rated 4 stars or above, which puts it among the most consistent brands in makeup palettes. The main consideration is pricing — ColourPop products average $26, $7 above the category average.
What is the best ColourPop product to buy?
Based on 4.3K reviews and a Mubboo Score of A+, the Blush Crush Eyeshadow Palette ($14) is ColourPop's top pick. For a budget option, the After Hours Eyeshadow Palette ($24) delivers 4.7★ at -71% of the cost.
Is ColourPop worth the premium price?
ColourPop averages $7 more than the typical makeup palettes product. Whether that's worth it depends on what you prioritize: the brand delivers consistent quality (100% rated 4+★), which reduces the risk of buyer's remorse.
ColourPop vs UCANBE: which is better?
ColourPop scores B vs UCANBE's A-. ColourPop edges ahead on average rating (4.6★ vs 4.38★), while UCANBE has more total reviews (54K vs 5.9K).
Sources & References
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