wet n wild
Brand Score A9 products · 3 categories · Avg 4.4★ · 154,384 reviews
Price range $1 – $14
Last analyzed: June 19, 2026
Browse products ↓Quick Take on wet n wild
Score: A- •100% of products carry a 4-star rating or higher — exceptionally consistent
- •Backed by 154K reviews from verified buyers — extensive real-world testing
- •A specialist in Lipstick (4.27★ average) rather than a generalist
- •Priced below the category average — verify individual specs match your needs before buying
- •A narrow lineup (3 categories) — limited options if you want range
wet n wild Photo Focus Dewy Liquid Foundation Makeup
4.5★ with 14K reviews — top-rated in Foundation Makeup
Brand Score: A
A in Lipstick — wet n wild's 9 products average 4.4★ across 3 categories, with Lipstick as the strongest line (4.27★ avg).
wet n wild earns a Brand Score of A on Mubboo, based on analysis of 9 products across 3 categories. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Category depth (38/100) is the area with the most room for improvement. wet n wild's primary strength is in Lipstick, where it averages 4.27★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 9 wet n wild products · last analyzed June 19, 2026.
How wet n wild Compares
wet n wild | Most Popular MAYBELLINE | Highest Rated Lancôme | Best Value Rimmel | |
|---|---|---|---|---|
| Avg Rating | 4.4★ | 4.41★ | 4.6★ | 4.4★ |
| Total Reviews | 154,384 | 639,499 | 6,297 | 63,402 |
| Avg Price | $6 | $9 | $35 | $6 |
| Brand Score | A | A- | C+ | A- |
Show more details
| Products | 9 | 11 | 3 | 3 |
| Quality Rate | 100% | 100% | 100% | 100% |
| Categories | 3 | 1 | 1 | 1 |
wet n wild
Avg Rating: 4.4★
Reviews: 154,384
Avg Price: $6
100% rated 4+★
Our Top 3 from wet n wild
wet n wild Photo Focus Dewy Liquid Foundation Makeup
4.5★ with 14K reviews — top-rated in Foundation Makeup
wet n wild Silk Finish Lipstick
4.3★ with 63K reviews — a solid choice in Lipstick
wet n wild Silk Finish Lipstick in Dark Pink Frost
4.3★ with 63K reviews — a solid choice in Lipstick
Where wet n wild Is Strongest
Lipstick
View all →
Foundation Makeup
View all →What You'll Spend on wet n wild
Most wet n wild products fall between $1 and $14.
wet n wild sits below the category average on price — a value-focused brand. Check individual specs to confirm fit.
What People Say About wet n wild
Aggregated from review themes across 9 wet n wild products.
- Long-lasting wear
- Smooth, easy application
- Comfortable, non-drying
- Buildable Coverage
- Stickiness or tacky feel
- Short wear time, needs reapplication
- Easily transfers or smudges
Expert Coverage
4 wet n wild products have coverage from independent expert publications: Wirecutter. Source links in References.
Where to Buy wet n wild
wet n wild products are available on Amazon — 9 products across 3 categories.
Browse wet n wild on Amazon →Featured in Our Reviews
Brand Bottom Line
- Brand Score
- A
- Best Product
- Photo Focus Dewy Liquid Foundation Makeup ($5) Buy on Amazon →
- Price Level
- Budget — below category average
- Quality
- 100% of products rated 4+★
- Best For
- Value-focused buyers who still want reliability
- Alternatives
- MAYBELLINE (Score A-) · Lancôme (Score C+)
Consistent ratings and fair prices make wet n wild a low-risk pick. Start with the Photo Focus Dewy Liquid Foundation Makeup.
Frequently Asked Questions
Is wet n wild a good brand?
wet n wild earns a Brand Score of A on Mubboo. 100% of its 9 products are rated 4 stars or above, which puts it among the most consistent brands in Lipstick. The main consideration is pricing — wet n wild products average $6, $12 below the category average.
What is the best wet n wild product to buy?
Based on 14K reviews and a Mubboo Score of A, the Photo Focus Dewy Liquid Foundation Makeup ($5) is wet n wild's top pick. For a budget option, the Silk Finish Lipstick ($1) delivers 4.3★ at 77% of the cost.
Is wet n wild worth the premium price?
wet n wild prices close to the category average ($6 vs $17), so you're not paying a brand premium.
wet n wild vs MAYBELLINE: which is better?
wet n wild scores A vs MAYBELLINE's A-. wet n wild trails slightly on rating (4.4★ vs 4.41★), while MAYBELLINE has more total reviews (639K vs 154K).
Sources & References
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