COVERGIRL
Brand Score A-10 products · 5 categories · Avg 4.42★ · 169,626 reviews
Price range $6 – $15
Last analyzed: June 19, 2026
Browse products ↓Quick Take on COVERGIRL
Score: A-- •Three out of four products earn 4+ stars — a solid track record
- •170K real buyer reviews — one of the most vetted brands in Foundation Makeup
- •5 categories deep — versatile beyond just Foundation Makeup
- •Priced below the category average — verify individual specs match your needs before buying
COVERGIRL Outlast All-Day Ultimate Finish Foundation
4.6★ with 21K reviews — top-rated in Foundation Makeup
Brand Score: A-
A- in Foundation Makeup — COVERGIRL's 10 products average 4.42★ across 5 categories, with Foundation Makeup as the strongest line (4.53★ avg).
COVERGIRL earns a Brand Score of A- on Mubboo, based on analysis of 10 products across 5 categories. Value positioning (100/100) is the brand's strongest dimension. Category depth (63/100) is the area with the most room for improvement. COVERGIRL's primary strength is in Foundation Makeup, where it averages 4.53★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 10 COVERGIRL products · last analyzed June 19, 2026.
How COVERGIRL Compares
COVERGIRL | Most Popular MAYBELLINE | Highest Rated Lancôme | Best Value L'Oreal Paris | |
|---|---|---|---|---|
| Avg Rating | 4.42★ | 4.44★ | 4.67★ | 4.45★ |
| Total Reviews | 169,626 | 257,345 | 8,942 | 80,682 |
| Avg Price | $9 | $11 | $56 | $12 |
| Brand Score | A- | A- | C+ | A- |
Show more details
| Products | 10 | 5 | 3 | 4 |
| Quality Rate | 80% | 100% | 100% | 100% |
| Categories | 5 | 1 | 1 | 1 |
COVERGIRL
Avg Rating: 4.42★
Reviews: 169,626
Avg Price: $9
80% rated 4+★
Our Top 3 from COVERGIRL
COVERGIRL Outlast All-Day Ultimate Finish Foundation
4.6★ with 21K reviews — top-rated in Foundation Makeup
COVERGIRL Continuous Color Lipstick
4.6★ with 12K reviews — top-rated in Lipstick
COVERGIRL & Olay Simply Ageless 3-in-1 Liquid Foundation
4.5★ with 54K reviews — top-rated in Foundation Makeup
Where COVERGIRL Is Strongest
Foundation Makeup
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Lipstick
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What You'll Spend on COVERGIRL
Most COVERGIRL products fall between $6 and $15.
COVERGIRL sits below the category average on price — a value-focused brand. Check individual specs to confirm fit.
What People Say About COVERGIRL
Aggregated from review themes across 10 COVERGIRL products.
- Buildable Coverage
- Lightweight Feel
- Oil Control / Matte Finish
- Long-lasting wear
- Shade Matching Issues / Undertones
- Short Wear Time / Fading
- Heavy Fragrance / Skin Sensitivity
Expert Coverage
8 COVERGIRL products have coverage from independent expert publications: Wirecutter. Source links in References.
Where to Buy COVERGIRL
COVERGIRL products are available on Amazon — 10 products across 5 categories.
Browse COVERGIRL on Amazon →Brand Bottom Line
- Brand Score
- A-
- Best Product
- Outlast All-Day Ultimate Finish Foundation ($8) Buy on Amazon →
- Price Level
- Budget — below category average
- Quality
- 80% of products rated 4+★
- Best For
- Shoppers comparing options within Foundation Makeup
- Alternatives
- MAYBELLINE (Score A-) · Lancôme (Score C+)
COVERGIRL pairs strong quality with accessible pricing — an easy recommendation. Start with the Outlast All-Day Ultimate Finish Foundation.
Frequently Asked Questions
Is COVERGIRL a good brand?
COVERGIRL earns a Brand Score of A- on Mubboo. 80% of its 10 products are rated 4 stars or above, which puts it in the reliable range in Foundation Makeup. The main consideration is pricing — COVERGIRL products average $9, $10 below the category average.
What is the best COVERGIRL product to buy?
Based on 21K reviews and a Mubboo Score of A+, the Outlast All-Day Ultimate Finish Foundation ($8) is COVERGIRL's top pick. For a budget option, the Continuous Color Lipstick ($6) delivers 4.6★ at 32% of the cost.
Is COVERGIRL worth the premium price?
COVERGIRL prices close to the category average ($9 vs $19), so you're not paying a brand premium.
COVERGIRL vs MAYBELLINE: which is better?
COVERGIRL scores A- vs MAYBELLINE's A-. COVERGIRL trails slightly on rating (4.42★ vs 4.44★), while MAYBELLINE has more total reviews (257K vs 170K).
Sources & References
Mubboo may earn a commission on purchases made through affiliate links. This does not affect our Brand Score, product rankings, or editorial judgments.