e.l.f.
Brand Score A+12 products · 7 categories · Avg 4.58★ · 80,004 reviews
Price range $6 – $13
Last analyzed: June 19, 2026
Browse products ↓Quick Take on e.l.f.
Score: A+- •Only 0% of products fall below 4 stars — rare misses across the lineup
- •80K+ reviews give a reliable read on real-world quality
- •7 categories deep — versatile beyond just makeup remover
- •Priced below the category average — verify individual specs match your needs before buying
e.l.f. Dual-Ended Cream + Powder Brush
4.8★ with 2.9K reviews — top-rated in Makeup Brushes
Brand Score: A+
A+ in makeup remover — e.l.f.'s 12 products average 4.58★ across 7 categories, with makeup remover as the strongest line (4.6★ avg).
e.l.f. earns a Brand Score of A+ on Mubboo, based on analysis of 12 products across 7 categories. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Market presence (73/100) is the area with the most room for improvement. e.l.f.'s primary strength is in makeup remover, where it averages 4.6★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 12 e.l.f. products · last analyzed June 19, 2026.
How e.l.f. Compares
e.l.f. | Most Popular Neutrogena | Highest Rated Garnier | Best Value Bioderma | |
|---|---|---|---|---|
| Avg Rating | 4.58★ | 4.7★ | 4.71★ | 4.63★ |
| Total Reviews | 80,004 | 252,903 | 179,093 | 70,429 |
| Avg Price | $9 | $11 | $10 | $29 |
| Brand Score | A+ | A- | A- | B |
Show more details
| Products | 12 | 7 | 7 | 3 |
| Quality Rate | 100% | 100% | 100% | 100% |
| Categories | 7 | 1 | 1 | 1 |
e.l.f.
Avg Rating: 4.58★
Reviews: 80,004
Avg Price: $9
100% rated 4+★
Our Top 3 from e.l.f.
e.l.f. Dual-Ended Cream + Powder Brush
4.8★ with 2.9K reviews — top-rated in Makeup Brushes
e.l.f. Angled Blush Brush
4.6★ with 2.4K reviews — top-rated in Makeup Brushes
e.l.f. , Skin Holy Hydration! Makeup Melting Cleansing
4.7★ with 17K reviews — top-rated in makeup remover
Where e.l.f. Is Strongest
makeup remover
Makeup Brushes
View all →
What You'll Spend on e.l.f.
Most e.l.f. products fall between $6 and $13.
e.l.f. sits below the category average on price — a value-focused brand. Check individual specs to confirm fit.
What People Say About e.l.f.
Aggregated from review themes across 12 e.l.f. products.
- Effective makeup removal even waterproof
- Gentle and suitable for sensitive skin
- Leaves skin clean, refreshed, and non-greasy
- Buildable Coverage
- Wipes can dry out if not sealed properly
- May require extra effort for waterproof or stubborn makeup
- Shade Matching Issues / Undertones
Expert Coverage
2 e.l.f. products have coverage from independent expert publications: Wirecutter. Source links in References.
Where to Buy e.l.f.
e.l.f. products are available on Amazon — 12 products across 7 categories.
Browse e.l.f. on Amazon →Brand Bottom Line
- Brand Score
- A+
- Best Product
- Dual-Ended Cream + Powder Brush ($9) Buy on Amazon →
- Price Level
- Budget — below category average
- Quality
- 100% of products rated 4+★
- Best For
- Value-focused buyers who still want reliability
- Alternatives
- Neutrogena (Score A-) · Garnier (Score A-)
e.l.f. pairs strong quality with accessible pricing — an easy recommendation. Start with the Dual-Ended Cream + Powder Brush.
Frequently Asked Questions
Is e.l.f. a good brand?
e.l.f. earns a Brand Score of A+ on Mubboo. 100% of its 12 products are rated 4 stars or above, which puts it among the most consistent brands in makeup remover. The main consideration is pricing — e.l.f. products average $9, $10 below the category average.
What is the best e.l.f. product to buy?
Based on 2.9K reviews and a Mubboo Score of A+, the Dual-Ended Cream + Powder Brush ($9) is e.l.f.'s top pick. For a budget option, the Angled Blush Brush ($6) delivers 4.6★ at 33% of the cost.
Is e.l.f. worth the premium price?
e.l.f. prices close to the category average ($9 vs $20), so you're not paying a brand premium.
e.l.f. vs Neutrogena: which is better?
e.l.f. scores A+ vs Neutrogena's A-. e.l.f. trails slightly on rating (4.58★ vs 4.7★), while Neutrogena has more total reviews (253K vs 80K).
Sources & References
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