Earth Mama
Brand Score A-9 products · 3 categories · Avg 4.52★ · 23,531 reviews
Price range $10 – $49
Last analyzed: June 20, 2026
Browse products ↓Quick Take on Earth Mama
Score: A-- •Only 0% of products fall below 4 stars — rare misses across the lineup
- •24K buyer reviews across the lineup — a well-established track record
- •A specialist in grooming (4.7★ average) rather than a generalist
- •A narrow lineup (3 categories) — limited options if you want range
Earth Mama Organic Diaper Balm
4.8★ with 14K reviews — top-rated in grooming
Brand Score: A-
A- in grooming — Earth Mama's 9 products average 4.52★ across 3 categories, with grooming as the strongest line (4.7★ avg).
Earth Mama earns a Brand Score of A- on Mubboo, based on analysis of 9 products across 3 categories. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Category depth (38/100) is the area with the most room for improvement. Earth Mama's primary strength is in grooming, where it averages 4.7★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 9 Earth Mama products · last analyzed June 20, 2026.
How Earth Mama Compares
Earth Mama | Most Popular Aquaphor | Highest Rated Desitin | Best Value Johnson's Baby | |
|---|---|---|---|---|
| Avg Rating | 4.52★ | 4.83★ | 4.8★ | 4.76★ |
| Total Reviews | 23,531 | 119,922 | 79,094 | 114,612 |
| Avg Price | $27 | $12 | $10 | $6 |
| Brand Score | A- | A- | A- | A- |
Show more details
| Products | 9 | 4 | 3 | 8 |
| Quality Rate | 100% | 100% | 100% | 100% |
| Categories | 3 | 1 | 1 | 1 |
Earth Mama
Avg Rating: 4.52★
Reviews: 23,531
Avg Price: $27
100% rated 4+★
Our Top 3 from Earth Mama
Earth Mama Organic Diaper Balm
4.8★ with 14K reviews — top-rated in grooming
Earth Mama Simply Non-Scents Baby Wash Foaming Hand Soap
4.6★ with 2.9K reviews — top-rated in bathing
Earth Mama Calming Lavender Baby Lotion
4.6★ with 4.8K reviews — top-rated in grooming
Where Earth Mama Is Strongest
grooming
bathing
What You'll Spend on Earth Mama
Most Earth Mama products fall between $10 and $49.
Earth Mama prices in line with the category average — a balanced mix of cost and quality.
What People Say About Earth Mama
Aggregated from review themes across 7 Earth Mama products.
- Gentle and suitable for sensitive skin
- Tear‑free formula that doesn’t sting eyes
- Pleasant, light, or fragrance‑free scent
- Highly moisturizing and relieves skin dryness/itching
- Thin material for towels and washcloths
- Dispenser design allows water collection
- Not completely tear‑free; may still sting eyes
Where to Buy Earth Mama
Earth Mama products are available on Amazon — 9 products across 3 categories.
Browse Earth Mama on Amazon →Brand Bottom Line
- Brand Score
- A-
- Best Product
- Organic Diaper Balm ($22) Buy on Amazon →
- Price Level
- Mid-range — near category average
- Quality
- 100% of products rated 4+★
- Best For
- Value-focused buyers who still want reliability
- Alternatives
- Aquaphor (Score A-) · Desitin (Score A-)
Consistent ratings and fair prices make Earth Mama a low-risk pick. Start with the Organic Diaper Balm.
Frequently Asked Questions
Is Earth Mama a good brand?
Earth Mama earns a Brand Score of A- on Mubboo. 100% of its 9 products are rated 4 stars or above, which puts it among the most consistent brands in grooming. The main consideration is pricing — Earth Mama products average $27, in line with the category average.
What is the best Earth Mama product to buy?
Based on 14K reviews and a Mubboo Score of A+, the Organic Diaper Balm ($22) is Earth Mama's top pick. For a budget option, the Simply Non-Scents Baby Wash Foaming Hand Soap ($10) delivers 4.6★ at 55% of the cost.
Is Earth Mama worth the premium price?
Earth Mama prices close to the category average ($27 vs $25), so you're not paying a brand premium.
Earth Mama vs Aquaphor: which is better?
Earth Mama scores A- vs Aquaphor's A-. Earth Mama trails slightly on rating (4.52★ vs 4.83★), while Aquaphor has more total reviews (120K vs 24K).
Sources & References
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