KIRKLAND
Brand Score A15 products · 10 categories · Avg 4.67★ · 34,155 reviews
Price range $8 – $58
Last analyzed: June 20, 2026
Browse products ↓Quick Take on KIRKLAND
Score: A- •Only 0% of products fall below 4 stars — rare misses across the lineup
- •34K buyer reviews across the lineup — a well-established track record
- •Active in 10 categories — a broad lineup if you want to stay with one brand
- •Expect to pay around $6 above the category norm — KIRKLAND sits at the premium end
KIRKLAND Signature 13 Gallon 200 Ct Carton 100% recyclable
4.8★ with 4.3K reviews — top-rated in Trash Bags
Brand Score: A
A in Fiber Supplements — KIRKLAND's 15 products average 4.67★ across 10 categories, with Fiber Supplements as the strongest line (4.65★ avg).
KIRKLAND earns a Brand Score of A on Mubboo, based on analysis of 15 products across 10 categories. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Market presence (68/100) is the area with the most room for improvement. KIRKLAND's primary strength is in Fiber Supplements, where it averages 4.65★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 15 KIRKLAND products · last analyzed June 20, 2026.
How KIRKLAND Compares
KIRKLAND | Most Popular Metamucil | Highest Rated Benefiber | Best Value NOW Foods | |
|---|---|---|---|---|
| Avg Rating | 4.67★ | 4.63★ | 4.62★ | 4.58★ |
| Total Reviews | 34,155 | 99,619 | 54,834 | 86,849 |
| Avg Price | $28 | $27 | $17 | $17 |
| Brand Score | A | B+ | A- | A- |
Show more details
| Products | 15 | 7 | 6 | 4 |
| Quality Rate | 100% | 100% | 100% | 100% |
| Categories | 10 | 1 | 1 | 1 |
KIRKLAND
Avg Rating: 4.67★
Reviews: 34,155
Avg Price: $28
100% rated 4+★
Our Top 3 from KIRKLAND
KIRKLAND Signature 13 Gallon 200 Ct Carton 100% recyclable
4.8★ with 4.3K reviews — top-rated in Trash Bags
KIRKLAND SIGNATURE Sleep Aid Doxylamine Succinate 25 Mg X
4.5★ with 6.2K reviews — top-rated in Sleep Aids
KIRKLAND Signature OPTIFIBER
4.6★ with 6.6K reviews — top-rated in Fiber Supplements
Where KIRKLAND Is Strongest
Fiber Supplements
View all →
Sleep Aids
View all →What You'll Spend on KIRKLAND
Most KIRKLAND products fall between $8 and $58.
KIRKLAND is a premium brand — expect to pay more, but quality consistency (100% rated 4+★) suggests the premium is justified for most product lines.
What People Say About KIRKLAND
Aggregated from review themes across 14 KIRKLAND products.
- Improved digestive regularity
- Convenient and easy to use
- Good value for money
- Effective sleep enhancement
- Powder thickens quickly and must be drunk immediately
- Slightly unpleasant taste or aftertaste
- High number of capsules needed per dose
Expert Coverage
5 KIRKLAND products have coverage from independent expert publications: Cnet, Wirecutter. Source links in References.
Where to Buy KIRKLAND
KIRKLAND products are available on Amazon — 15 products across 10 categories.
Browse KIRKLAND on Amazon →Brand Bottom Line
- Brand Score
- A
- Best Product
- Signature 13 Gallon 200 Ct Carton 100% recyclable ($29) Buy on Amazon →
- Price Level
- Premium — avg $6 above category
- Quality
- 100% of products rated 4+★
- Best For
- Buyers who prioritize consistency over price
- Alternatives
- Metamucil (Score B+) · Benefiber (Score A-)
KIRKLAND is a safe bet if you value consistency over bargain pricing. Start with the Signature 13 Gallon 200 Ct Carton 100% recyclable.
Frequently Asked Questions
Is KIRKLAND a good brand?
KIRKLAND earns a Brand Score of A on Mubboo. 100% of its 15 products are rated 4 stars or above, which puts it among the most consistent brands in Fiber Supplements. The main consideration is pricing — KIRKLAND products average $30, $6 above the category average.
What is the best KIRKLAND product to buy?
Based on 4.3K reviews and a Mubboo Score of A+, the Signature 13 Gallon 200 Ct Carton 100% recyclable ($29) is KIRKLAND's top pick. For a budget option, the SIGNATURE Sleep Aid Doxylamine Succinate 25 Mg X ($8) delivers 4.5★ at 73% of the cost.
Is KIRKLAND worth the premium price?
KIRKLAND averages $6 more than the typical Fiber Supplements product. Whether that's worth it depends on what you prioritize: the brand delivers consistent quality (100% rated 4+★), which reduces the risk of buyer's remorse.
KIRKLAND vs Metamucil: which is better?
KIRKLAND scores A vs Metamucil's B+. KIRKLAND edges ahead on average rating (4.67★ vs 4.63★), while Metamucil has more total reviews (100K vs 34K).
Sources & References
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