Loloi
Brand Score B20 products · 1 categories · Avg 4.38★ · 46,563 reviews
Price range $114 – $476
Last analyzed: June 2, 2026
Browse products ↓Quick Take on Loloi
Score: B- •Only 5% of products fall below 4 stars — rare misses across the lineup
- •47K+ reviews give a reliable read on real-world quality
- •Focused on Area Rugs, where it averages 4.38★
- •Typically $74 more than comparable products in its categories — you're paying for the Loloi name
- •A narrow lineup (1 category) — limited options if you want range
Loloi Layla Collection LAY-13 Antique/Moss 9'-0" x 12'-0"
4.4★ with 10K reviews — a solid choice in Area Rugs
Brand Score: B
B in Area Rugs — Loloi's 20 products average 4.38★ across 1 category, with Area Rugs as the strongest line (4.38★ avg).
Loloi earns a Brand Score of B on Mubboo, based on analysis of 20 products across 1 category. Quality consistency (95/100) is the brand's strongest dimension, with 95% of products rated 4 stars or above. Category depth (13/100) is the area with the most room for improvement. Loloi's primary strength is in Area Rugs, where it averages 4.38★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 20 Loloi products · last analyzed June 2, 2026.
How Loloi Compares
Loloi | Most Popular SAFAVIEH | |
|---|---|---|
| Avg Rating | 4.38★ | 4.56★ |
| Total Reviews | 46,563 | 254,014 |
| Avg Price | $230 | $156 |
| Brand Score | B | A- |
Show more details
| Products | 20 | 37 |
| Quality Rate | 95% | 100% |
| Categories | 1 | 1 |
Loloi
Avg Rating: 4.38★
Reviews: 46,563
Avg Price: $230
95% rated 4+★
Our Top 3 from Loloi
Loloi Layla Collection LAY-13 Antique/Moss 9'-0" x 12'-0"
4.4★ with 10K reviews — a solid choice in Area Rugs
Loloi Layla Collection LAY-01 Brick/Blue 7'-6" x 9'-6"
4.4★ with 10K reviews — a solid choice in Area Rugs
Loloi Layla Collection LAY-03 Olive/Charcoal 7'-6" x
4.4★ with 10K reviews — a solid choice in Area Rugs
Where Loloi Is Strongest
Area Rugs
View all →
What You'll Spend on Loloi
Most Loloi products fall between $114 and $476.
Loloi is a premium brand — expect to pay more, but quality consistency (95% rated 4+★) suggests the premium is justified for most product lines.
What People Say About Loloi
Aggregated from review themes across 20 Loloi products.
- Luxuriously soft feel
- Beautiful, vibrant design
- Excellent quality for the price
- Rug slides on hard floors
- Wrinkles or creases from packaging don't fully flatten
- Rug is thinner than expected
Expert Coverage
16 Loloi products have coverage from independent expert publications: Wirecutter. Source links in References.
Where to Buy Loloi
Loloi products are available on Amazon — 20 products across 1 categories.
Browse Loloi on Amazon →Brand Bottom Line
- Brand Score
- B
- Best Product
- Layla Collection LAY-13 Antique/Moss 9'-0" x 12'-0" ($232) Buy on Amazon →
- Price Level
- Premium — avg $74 above category
- Quality
- 95% of products rated 4+★
- Best For
- Buyers who prioritize consistency over price
- Alternatives
- SAFAVIEH (Score A-)
Loloi is a solid choice in Area Rugs, with a few standouts worth a look. Start with the Layla Collection LAY-13 Antique/Moss 9'-0" x 12'-0".
Frequently Asked Questions
Is Loloi a good brand?
Loloi earns a Brand Score of B on Mubboo. 95% of its 20 products are rated 4 stars or above, which puts it among the most consistent brands in Area Rugs. The main consideration is pricing — Loloi products average $230, $74 above the category average.
What is the best Loloi product to buy?
Based on 10K reviews and a Mubboo Score of A+, the Layla Collection LAY-13 Antique/Moss 9'-0" x 12'-0" ($232) is Loloi's top pick. For a budget option, the Layla Collection LAY-01 Brick/Blue 7'-6" x 9'-6" ($152) delivers 4.4★ at 34% of the cost.
Is Loloi worth the premium price?
Loloi averages $74 more than the typical Area Rugs product. Whether that's worth it depends on what you prioritize: the brand delivers consistent quality (95% rated 4+★), which reduces the risk of buyer's remorse.
Loloi vs SAFAVIEH: which is better?
Loloi scores B vs SAFAVIEH's A-. Loloi trails slightly on rating (4.38★ vs 4.56★), while SAFAVIEH has more total reviews (254K vs 47K).
Sources & References
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