SAFAVIEH
Brand Score A42 products · 4 categories · Avg 4.56★ · 254,932 reviews
Price range $40 – $305
Last analyzed: June 5, 2026
Browse products ↓Quick Take on SAFAVIEH
Score: A- •Only 0% of products fall below 4 stars — rare misses across the lineup
- •255K real buyer reviews — one of the most vetted brands in Area Rugs
- •Focused on Area Rugs, where it averages 4.56★
SAFAVIEH Hudson Shag Collection Area Rug
4.8★ with 12K reviews — top-rated in Area Rugs
Brand Score: A
A in Area Rugs — SAFAVIEH's 42 products average 4.56★ across 4 categories, with Area Rugs as the strongest line (4.56★ avg).
SAFAVIEH earns a Brand Score of A on Mubboo, based on analysis of 42 products across 4 categories. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Category depth (50/100) is the area with the most room for improvement. SAFAVIEH's primary strength is in Area Rugs, where it averages 4.56★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 42 SAFAVIEH products · last analyzed June 5, 2026.
How SAFAVIEH Compares
SAFAVIEH | Most Popular Loloi | |
|---|---|---|
| Avg Rating | 4.56★ | 4.38★ |
| Total Reviews | 254,932 | 46,563 |
| Avg Price | $151 | $230 |
| Brand Score | A | B |
Show more details
| Products | 42 | 20 |
| Quality Rate | 100% | 95% |
| Categories | 4 | 1 |
SAFAVIEH
Avg Rating: 4.56★
Reviews: 254,932
Avg Price: $151
100% rated 4+★
Our Top 3 from SAFAVIEH
SAFAVIEH Hudson Shag Collection Area Rug
4.8★ with 12K reviews — top-rated in Area Rugs
SAFAVIEH Madison Collection Area Rug
4.5★ with 10K reviews — top-rated in Area Rugs
SAFAVIEH Area Rug 8x10
4.6★ with 21K reviews — top-rated in Area Rugs
Where SAFAVIEH Is Strongest
Area Rugs
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Patio Umbrellas
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What You'll Spend on SAFAVIEH
Most SAFAVIEH products fall between $40 and $305.
SAFAVIEH prices in line with the category average — a balanced mix of cost and quality.
What People Say About SAFAVIEH
Aggregated from review themes across 42 SAFAVIEH products.
- Luxuriously soft feel
- Beautiful, vibrant design
- Excellent quality for the price
- Great value for price
- Rug slides on hard floors
- Wrinkles or creases from packaging don't fully flatten
- Rug is thinner than expected
Expert Coverage
25 SAFAVIEH products have coverage from independent expert publications: Wirecutter, Cnet. Source links in References.
Where to Buy SAFAVIEH
SAFAVIEH products are available on Amazon — 42 products across 4 categories.
Browse SAFAVIEH on Amazon →Featured in Our Reviews
Brand Bottom Line
- Brand Score
- A
- Best Product
- Hudson Shag Collection Area Rug ($162) Buy on Amazon →
- Price Level
- Mid-range — near category average
- Quality
- 100% of products rated 4+★
- Best For
- Value-focused buyers who still want reliability
- Alternatives
- Loloi (Score B)
SAFAVIEH pairs strong quality with accessible pricing — an easy recommendation. Start with the Hudson Shag Collection Area Rug.
Frequently Asked Questions
Is SAFAVIEH a good brand?
SAFAVIEH earns a Brand Score of A on Mubboo. 100% of its 42 products are rated 4 stars or above, which puts it among the most consistent brands in Area Rugs. The main consideration is pricing — SAFAVIEH products average $151, in line with the category average.
What is the best SAFAVIEH product to buy?
Based on 12K reviews and a Mubboo Score of A+, the Hudson Shag Collection Area Rug ($162) is SAFAVIEH's top pick. For a budget option, the Madison Collection Area Rug ($98) delivers 4.5★ at 40% of the cost.
Is SAFAVIEH worth the premium price?
SAFAVIEH prices close to the category average ($151 vs $148), so you're not paying a brand premium.
SAFAVIEH vs Loloi: which is better?
SAFAVIEH scores A vs Loloi's B. SAFAVIEH edges ahead on average rating (4.56★ vs 4.38★), while Loloi has fewer total reviews (47K vs 255K).
Sources & References
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