SAFAVIEH
Brand Score B+11 products · 1 categories · Avg 4.54★ · 124,949 reviews
Price range $99 – $205
Last analyzed: August 12, 2026
Quick Take on SAFAVIEH
Score: B+- •Only 0% of products fall below 4 stars — rare misses across the lineup
- •125K real buyer reviews — one of the most vetted brands in Area Rugs
- •Focused on Area Rugs, where it averages 4.54★
- •A narrow lineup (1 category) — limited options if you want range
SAFAVIEH Hudson Shag 6x9 Modern Diamond Trellis Rug
4.8★ with 12K reviews — top-rated in Area Rugs
Brand Score: B+
B+ in Area Rugs — SAFAVIEH's 11 products average 4.54★ across 1 category, with Area Rugs as the strongest line (4.54★ avg).
SAFAVIEH earns a Brand Score of B+ on Mubboo, based on analysis of 11 products across 1 category. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Category depth (13/100) is the area with the most room for improvement. SAFAVIEH's primary strength is in Area Rugs, where it averages 4.54★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 11 SAFAVIEH products available to US shoppers · last analyzed August 12, 2026.
How SAFAVIEH Compares
SAFAVIEH | Most Popular Loloi | |
|---|---|---|
| Avg Rating | 4.54★ | 4.37★ |
| Total Reviews | 124,949 | 17,158 |
| Avg Price | $161 | $187 |
| Brand Score | B+ | B |
Show more details
| Products | 11 | 3 |
| Quality Rate | 100% | 100% |
| Categories | 1 | 1 |
SAFAVIEH
Avg Rating: 4.54★
Reviews: 124,949
Avg Price: $161
100% rated 4+★
Our Top 3 from SAFAVIEH
SAFAVIEH Hudson Shag 6x9 Modern Diamond Trellis Rug
4.8★ with 12K reviews — top-rated in Area Rugs
SAFAVIEH Madison 6x9 Modern Abstract Area Rug
4.5★ with 3.4K reviews — top-rated in Area Rugs
SAFAVIEH California Shag Collection Area Rug
4.5★ with 18K reviews — top-rated in Area Rugs
Where SAFAVIEH Is Strongest
Area Rugs
View all →
What You'll Spend on SAFAVIEH
Most SAFAVIEH products fall between $99 and $205.
SAFAVIEH prices in line with the category average — a balanced mix of cost and quality.
What People Say About SAFAVIEH
Aggregated from review themes across 11 SAFAVIEH products.
- Luxuriously soft feel
- Beautiful, vibrant design
- Excellent quality for the price
- Rug slides on hard floors
- Wrinkles or creases from packaging don't fully flatten
- Rug is thinner than expected
Expert Coverage
9 SAFAVIEH products have coverage from independent expert publications: Wirecutter. Source links in References.
Where to Buy SAFAVIEH
SAFAVIEH products are available on Amazon — 11 products across 1 categories.
Browse SAFAVIEH on Amazon →Featured in Our Reviews
Brand Bottom Line
- Brand Score
- B+
- Best Product
- Hudson Shag 6x9 Modern Diamond Trellis Rug ($205) Buy on Amazon →
- Price Level
- Mid-range — near category average
- Quality
- 100% of products rated 4+★
- Best For
- Value-focused buyers who still want reliability
- Alternatives
- Loloi (Score B)
SAFAVIEH is a solid choice in Area Rugs, with a few standouts worth a look. Start with the Hudson Shag 6x9 Modern Diamond Trellis Rug.
Frequently Asked Questions
Is SAFAVIEH a good brand?
SAFAVIEH earns a Brand Score of B+ on Mubboo. 100% of its 11 products are rated 4 stars or above, which puts it among the most consistent brands in Area Rugs. The main consideration is pricing — SAFAVIEH products average $161, $21 above the category average.
What is the best SAFAVIEH product to buy?
Based on 12K reviews and a Mubboo Score of A+, the Hudson Shag 6x9 Modern Diamond Trellis Rug ($205) is SAFAVIEH's top pick. For a budget option, the Madison 6x9 Modern Abstract Area Rug ($99) delivers 4.5★ at 52% of the cost.
Is SAFAVIEH worth the premium price?
SAFAVIEH averages $21 more than the typical Area Rugs product. Whether that's worth it depends on what you prioritize: the brand delivers consistent quality (100% rated 4+★), which reduces the risk of buyer's remorse.
SAFAVIEH vs Loloi: which is better?
SAFAVIEH scores B+ vs Loloi's B. SAFAVIEH edges ahead on average rating (4.54★ vs 4.37★), while Loloi has fewer total reviews (17K vs 125K).
Sources & References
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