On
Brand Score B5 products · 4 categories · Avg 4.48★ · 13,222 reviews
Price range $140 – $177
Last analyzed: June 8, 2026
Browse products ↓Quick Take on On
Score: B- •Nearly every product (100%) earns 4+ stars — this brand rarely disappoints
- •13K+ reviews give a reliable read on real-world quality
- •Focused on Womens Sneakers, where it averages 4.4★
- •Typically $69 more than comparable products in its categories — you're paying for the On name
On Women's Cloud 6 Sneakers
4.5★ with 2.1K reviews — top-rated in Womens Sneakers
Brand Score: B
B in Womens Sneakers — On's 5 products average 4.48★ across 4 categories, with Womens Sneakers as the strongest line (4.4★ avg).
On earns a Brand Score of B on Mubboo, based on analysis of 5 products across 4 categories. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Category depth (50/100) is the area with the most room for improvement. On's primary strength is in Womens Sneakers, where it averages 4.4★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 5 On products · last analyzed June 8, 2026.
How On Compares
On | Most Popular New Balance | Highest Rated Skechers | Best Value adidas | |
|---|---|---|---|---|
| Avg Rating | 4.48★ | 4.39★ | 4.55★ | 4.44★ |
| Total Reviews | 13,222 | 128,884 | 58,177 | 52,815 |
| Avg Price | $159 | $84 | $56 | $59 |
| Brand Score | B | A- | A- | B+ |
Show more details
| Products | 5 | 9 | 4 | 15 |
| Quality Rate | 100% | 100% | 100% | 100% |
| Categories | 4 | 1 | 1 | 1 |
On
Avg Rating: 4.48★
Reviews: 13,222
Avg Price: $159
100% rated 4+★
Our Top 3 from On
On Women's Cloud 6 Sneakers
4.5★ with 2.1K reviews — top-rated in Womens Sneakers
On Men's Cloud 6 Sneakers
4.5★ with 1.9K reviews — top-rated in Mens Sneakers
On Women's Cloud 5 Sneakers
4.3★ with 6.9K reviews — a solid choice in Womens Sneakers
Where On Is Strongest
Womens Sneakers
View all →Running Shoes
View all →
What You'll Spend on On
Most On products fall between $140 and $177.
On is a premium brand — expect to pay more, but quality consistency (100% rated 4+★) suggests the premium is justified for most product lines.
What People Say About On
Aggregated from review themes across 4 On products.
- Exceptional Comfort
- Stylish and Versatile Design
- Accurate Sizing with Wide Options
- Comfort
- Narrow or Snug Fit
- Initial Stiffness / Break-in Required
- Sizing runs small
Expert Coverage
4 On products have coverage from independent expert publications: Rtings, Wirecutter. Source links in References.
Where to Buy On
On products are available on Amazon — 5 products across 4 categories.
Browse On on Amazon →Brand Bottom Line
- Brand Score
- B
- Best Product
- Women's Cloud 6 Sneakers ($174) Buy on Amazon →
- Price Level
- Premium — avg $69 above category
- Quality
- 100% of products rated 4+★
- Best For
- Buyers who prioritize consistency over price
- Alternatives
- New Balance (Score A-) · Skechers (Score A-)
On is a solid choice in Womens Sneakers, with a few standouts worth a look. Start with the Women's Cloud 6 Sneakers.
Frequently Asked Questions
Is On a good brand?
On earns a Brand Score of B on Mubboo. 100% of its 5 products are rated 4 stars or above, which puts it among the most consistent brands in Womens Sneakers. The main consideration is pricing — On products average $159, $69 above the category average.
What is the best On product to buy?
Based on 2.1K reviews and a Mubboo Score of A, the Women's Cloud 6 Sneakers ($174) is On's top pick. For a budget option, the Men's Cloud 6 Sneakers ($140) delivers 4.5★ at 20% of the cost.
Is On worth the premium price?
On averages $69 more than the typical Womens Sneakers product. Whether that's worth it depends on what you prioritize: the brand delivers consistent quality (100% rated 4+★), which reduces the risk of buyer's remorse.
On vs New Balance: which is better?
On scores B vs New Balance's A-. On edges ahead on average rating (4.48★ vs 4.39★), while New Balance has more total reviews (129K vs 13K).
Sources & References
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