PILOT
Brand Score A-14 products · 1 categories · Avg 4.74★ · 123,986 reviews
Price range $6 – $15
Last analyzed: June 6, 2026
Browse products ↓Quick Take on PILOT
Score: A-- •100% of products carry a 4-star rating or higher — exceptionally consistent
- •Backed by 124K reviews from verified buyers — extensive real-world testing
- •A specialist in Ballpoint Pens (4.74★ average) rather than a generalist
- •A narrow lineup (1 category) — limited options if you want range
PILOT G2 Premium Refillable & Retractable Rolling Ball
4.8★ with 33K reviews — top-rated in Ballpoint Pens
Brand Score: A-
A- in Ballpoint Pens — PILOT's 14 products average 4.74★ across 1 category, with Ballpoint Pens as the strongest line (4.74★ avg).
PILOT earns a Brand Score of A- on Mubboo, based on analysis of 14 products across 1 category. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Category depth (13/100) is the area with the most room for improvement. PILOT's primary strength is in Ballpoint Pens, where it averages 4.74★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 14 PILOT products · last analyzed June 6, 2026.
How PILOT Compares
PILOT | Most Popular BIC | Highest Rated Uni-Ball | Best Value Linbsunne | |
|---|---|---|---|---|
| Avg Rating | 4.74★ | 4.63★ | 4.7★ | 4.7★ |
| Total Reviews | 123,986 | 119,436 | 19,656 | 10,182 |
| Avg Price | $10 | $6 | $10 | $8 |
| Brand Score | A- | A- | B+ | B+ |
Show more details
| Products | 14 | 8 | 4 | 3 |
| Quality Rate | 100% | 100% | 100% | 100% |
| Categories | 1 | 1 | 1 | 1 |
PILOT
Avg Rating: 4.74★
Reviews: 123,986
Avg Price: $10
100% rated 4+★
Our Top 3 from PILOT
PILOT G2 Premium Refillable & Retractable Rolling Ball
4.8★ with 33K reviews — top-rated in Ballpoint Pens
PILOT Acroball PureWhite Retractable Advanced Ink Ball
4.7★ with 2.6K reviews — top-rated in Ballpoint Pens
PILOT G2 Premium Refillable & Retractable Rolling Ball
4.8★ with 28K reviews — top-rated in Ballpoint Pens
Where PILOT Is Strongest
Ballpoint Pens
View all →
What You'll Spend on PILOT
Most PILOT products fall between $6 and $15.
PILOT prices in line with the category average — a balanced mix of cost and quality.
What People Say About PILOT
Aggregated from review themes across 14 PILOT products.
- Smooth Writing Experience
- Great Value for Money
- Comfortable Grip and Lightweight
- Smearing with Bold or Gel Pens
- Ink Runs Out Quickly
- Price Slightly High
Expert Coverage
12 PILOT products have coverage from independent expert publications: Wirecutter. Source links in References.
Where to Buy PILOT
PILOT products are available on Amazon — 14 products across 1 categories.
Browse PILOT on Amazon →Featured in Our Reviews
Brand Bottom Line
- Brand Score
- A-
- Best Product
- G2 Premium Refillable & Retractable Rolling Ball ($14) Buy on Amazon →
- Price Level
- Mid-range — near category average
- Quality
- 100% of products rated 4+★
- Best For
- Value-focused buyers who still want reliability
- Alternatives
- BIC (Score A-) · Uni-Ball (Score B+)
Consistent ratings and fair prices make PILOT a low-risk pick. Start with the G2 Premium Refillable & Retractable Rolling Ball.
Frequently Asked Questions
Is PILOT a good brand?
PILOT earns a Brand Score of A- on Mubboo. 100% of its 14 products are rated 4 stars or above, which puts it among the most consistent brands in Ballpoint Pens. The main consideration is pricing — PILOT products average $10, in line with the category average.
What is the best PILOT product to buy?
Based on 33K reviews and a Mubboo Score of A+, the G2 Premium Refillable & Retractable Rolling Ball ($14) is PILOT's top pick. For a budget option, the Acroball PureWhite Retractable Advanced Ink Ball ($6) delivers 4.7★ at 61% of the cost.
Is PILOT worth the premium price?
PILOT prices close to the category average ($10 vs $11), so you're not paying a brand premium.
PILOT vs BIC: which is better?
PILOT scores A- vs BIC's A-. PILOT edges ahead on average rating (4.74★ vs 4.63★), while BIC has fewer total reviews (119K vs 124K).
Sources & References
Mubboo may earn a commission on purchases made through affiliate links. This does not affect our Brand Score, product rankings, or editorial judgments.