Seventh Generation
Brand Score A16 products · 5 categories · Avg 4.58★ · 91,153 reviews
Price range $5 – $65
Last analyzed: June 19, 2026
Browse products ↓Quick Take on Seventh Generation
Score: A- •100% of products carry a 4-star rating or higher — exceptionally consistent
- •91K+ reviews give a reliable read on real-world quality
- •5 categories deep — versatile beyond just Laundry Detergents
Seventh Generation All Purpose Cleaner
4.7★ with 3.6K reviews — top-rated in All-Purpose Cleaners
Brand Score: A
A in Laundry Detergents — Seventh Generation's 16 products average 4.58★ across 5 categories, with Laundry Detergents as the strongest line (4.6★ avg).
Seventh Generation earns a Brand Score of A on Mubboo, based on analysis of 16 products across 5 categories. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Category depth (63/100) is the area with the most room for improvement. Seventh Generation's primary strength is in Laundry Detergents, where it averages 4.6★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 16 Seventh Generation products · last analyzed June 19, 2026.
How Seventh Generation Compares
Seventh Generation | Most Popular Tide | Highest Rated Gain | Best Value Arm & Hammer | |
|---|---|---|---|---|
| Avg Rating | 4.58★ | 4.78★ | 4.82★ | 4.7★ |
| Total Reviews | 91,153 | 457,852 | 102,230 | 125,519 |
| Avg Price | $20 | $18 | $16 | $12 |
| Brand Score | A | A- | A- | A- |
Show more details
| Products | 16 | 9 | 6 | 8 |
| Quality Rate | 100% | 100% | 100% | 100% |
| Categories | 5 | 1 | 1 | 1 |
Seventh Generation
Avg Rating: 4.58★
Reviews: 91,153
Avg Price: $20
100% rated 4+★
Our Top 3 from Seventh Generation
Seventh Generation All Purpose Cleaner
4.7★ with 3.6K reviews — top-rated in All-Purpose Cleaners
Seventh Generation Foaming Dish Spray
4.6★ with 1.7K reviews — top-rated in dishwashing
Seventh Generation Concentrated Free & Clear Laundry Detergent
4.6★ with 21K reviews — top-rated in laundry
Where Seventh Generation Is Strongest
Laundry Detergents
View all →
laundry
What You'll Spend on Seventh Generation
Most Seventh Generation products fall between $5 and $65.
Seventh Generation prices in line with the category average — a balanced mix of cost and quality.
What People Say About Seventh Generation
Aggregated from review themes across 16 Seventh Generation products.
- Odor elimination and long-lasting freshness
- Ease of use and convenience
- Effective cleaning and fabric care
- Effective cleaning and stain removal
- Scent may be too strong for some users
- May require multiple cycles for heavy odors or buildup
- Product not biodegradable or eco-friendly
Expert Coverage
4 Seventh Generation products have coverage from independent expert publications: Wirecutter, Consumerreports. Source links in References.
Where to Buy Seventh Generation
Seventh Generation products are available on Amazon — 16 products across 5 categories.
Browse Seventh Generation on Amazon →Brand Bottom Line
- Brand Score
- A
- Best Product
- All Purpose Cleaner ($22) Buy on Amazon →
- Price Level
- Mid-range — near category average
- Quality
- 100% of products rated 4+★
- Best For
- Value-focused buyers who still want reliability
- Alternatives
- Tide (Score A-) · Gain (Score A-)
Seventh Generation pairs strong quality with accessible pricing — an easy recommendation. Start with the All Purpose Cleaner.
Frequently Asked Questions
Is Seventh Generation a good brand?
Seventh Generation earns a Brand Score of A on Mubboo. 100% of its 16 products are rated 4 stars or above, which puts it among the most consistent brands in Laundry Detergents. The main consideration is pricing — Seventh Generation products average $20, in line with the category average.
What is the best Seventh Generation product to buy?
Based on 3.6K reviews and a Mubboo Score of A, the All Purpose Cleaner ($22) is Seventh Generation's top pick. For a budget option, the Foaming Dish Spray ($6) delivers 4.6★ at 74% of the cost.
Is Seventh Generation worth the premium price?
Seventh Generation prices close to the category average ($20 vs $19), so you're not paying a brand premium.
Seventh Generation vs Tide: which is better?
Seventh Generation scores A vs Tide's A-. Seventh Generation trails slightly on rating (4.58★ vs 4.78★), while Tide has more total reviews (458K vs 91K).
Sources & References
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