Apple AirTag
(2nd Generation): Tracker for Keychain, Wallet, and More; Locator with Sound; Simple One-Tap Setup with…
Price as of 2026-07-28. Check Amazon for the current price.
Quick Decision
Price Intelligence
- Budget:$18–$26
- Mid-range:$26–$49← You are here
- Premium:$49+
Is This Right For You?
- •Those who want a top-rated option — in the top 12% of Bluetooth Trackers by rating
- •Samsung SmartTag2 — 32% cheaper at $18 (Score A)
📊 Based on data analysis of 8 products in this category.
Mubboo Score: B+
How we calculate the Mubboo Score
Quality (45%): customer rating, normalized to a 10-point scale
Popularity (35%): review volume vs the category leader, log-scaled
Value (20%): price position vs other Bluetooth Trackers
Computed from live Amazon rating, review count, and price across 8 Bluetooth Trackers available to US consumers · last refreshed 2026-07-28.
How It Compares
This Product Apple AirTag | Most Popular Life360 Tile | Best Rated Samsung SmartTag2 | Best Value UGREEN FineTrack Air Tracker Tags | |
|---|---|---|---|---|
| Price | $27 | $24.99 | $18.49 | $25.99 |
| Rating | 4.6/5 | 4.4/5 | 4.5/5 | 4.5/5 |
| Reviews | 4,567 | 14,388 | 5,293 | 2,745 |
| Mubboo Score | B+ | A | A | A- |
Quick Specs
- Batteries
- 1 Nonstandard Battery batteries required. (included)
- Item Weight
- 0.48 ounces
- Manufacturer
- Apple
- Item model number
- MFE94LL/A
- Product Dimensions
- 1.26 x 1.26 x 0.31 inches
- Number of Batteries
- 1 Nonstandard Battery batteries required. (included)
- Date First Available
- January 26, 2026
- Are Batteries Included
- Yes
What buyers say about Bluetooth Trackers
Themes from buyer reviews across this category — not review data for this specific model.
Ensure compatibility with your phone's ecosystem (Apple, Samsung, or cross-platform Tile). These are Bluetooth trackers, not real-time GPS, so they rely on nearby devices and may not work well in remote areas.
- Easy Setup
- Reliable Item Location
- Peace of Mind
- Compact and Lightweight Design
- Reverse Phone Finder (Tile)
- Not Reliable in Remote Areas
- Requires Separate Holder/Accessories
- Privacy Concerns with App
- Defective Units Out of the Box
Key Features
- ✦FIND YOUR ITEMS ON FIND MY — AirTag (2nd generation) helps you keep track of what matters. Attach one to an item you want to keep track of using the Find My app.*
- ✦EXPANDED PRECISION FINDING ON IPHONE AND APPLE WATCH — Get step-by-step directions to your lost item on iPhone and, now, Apple Watch.*
- ✦ENHANCED SPEAKER — With a 50% louder speaker and a new, distinctive chime, it’s easier than ever to hear and find AirTag.*
- ✦PING FROM FAR AND WIDE — Upgraded Ultra Wideband and Bluetooth chips allow you to find your items from even farther away than ever before.*
- ✦SHARE ITEM LOCATION — Share AirTag location access temporarily and securely with trusted contacts, third parties, or over 50 airline partners if you lose something important.
Source: product listing on Amazon.
About Apple
- 19 products in our database
- Average rating: 4.7/5 across all products
- Price range: $14.99 – $1148.15
- Categories: item-finders, Bluetooth Trackers, Laptops, Noise Cancelling Headphones, Smartwatches, stylus-pens
If not the AirTag, consider these
Featured in Our Reviews
Bottom Line
Apple AirTag earns Mubboo Score B+. Priced at $27 — a mid-range option, below the category average of $43. Rated 4.6/5 from 4,567+ reviews. Strong buy if: those who want a top-rated option.
Frequently Asked Questions
Is the Apple AirTag worth buying in 2026?
It earns a Mubboo Score of B+, with a 4.6/5 rating from 4,567 reviews — better than 88% of Bluetooth Trackers we track.
How much does the Apple AirTag cost?
It is currently $27 — mid-tier pricing for Bluetooth Trackers.
How does the AirTag compare to other Bluetooth Trackers?
The category's most-reviewed alternative is the Life360 Tile (4.4/5, 14,388 reviews, $24.99). The AirTag carries a Mubboo Score of B+ vs A.
Sources & References
- View on Amazon →
- Expert review review →
- Expert review review →
- Expert review review →
- Browse all Bluetooth Trackers on Mubboo →
Products available through US retailers. Prices in USD. Sales tax varies by state and is not included.
Mubboo may earn a commission on purchases made through affiliate links. This does not affect our Mubboo Score, product rankings, or editorial judgments. Prices are accurate as of the last sync (2026-07-28) and may change.