African Pride
Brand Score A-6 products · 4 categories · Avg 4.6★ · 33,125 reviews
Price range $8 – $21
Last analyzed: June 20, 2026
Browse products ↓Quick Take on African Pride
Score: A-- •Nearly every product (100%) earns 4+ stars — this brand rarely disappoints
- •33K buyer reviews across the lineup — a well-established track record
- •A specialist in shampoo and conditioner (4.6★ average) rather than a generalist
- •Priced below the category average — verify individual specs match your needs before buying
African Pride Moisture Miracle 5 Essential Hair Oils
4.7★ with 7.9K reviews — top-rated in hair treatment oils
Brand Score: A-
A- in shampoo and conditioner — African Pride's 6 products average 4.6★ across 4 categories, with shampoo and conditioner as the strongest line (4.6★ avg).
African Pride earns a Brand Score of A- on Mubboo, based on analysis of 6 products across 4 categories. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Category depth (50/100) is the area with the most room for improvement. African Pride's primary strength is in shampoo and conditioner, where it averages 4.6★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 6 African Pride products · last analyzed June 20, 2026.
How African Pride Compares
African Pride | Most Popular Olaplex | Highest Rated Aussie | Best Value CeraVe | |
|---|---|---|---|---|
| Avg Rating | 4.6★ | 4.6★ | 4.77★ | 4.6★ |
| Total Reviews | 33,125 | 164,357 | 13,744 | 14,496 |
| Avg Price | $12 | $35 | $9 | $9 |
| Brand Score | A- | B | B+ | B+ |
Show more details
| Products | 6 | 3 | 3 | 3 |
| Quality Rate | 100% | 100% | 100% | 100% |
| Categories | 4 | 1 | 1 | 1 |
African Pride
Avg Rating: 4.6★
Reviews: 33,125
Avg Price: $12
100% rated 4+★
Our Top 3 from African Pride
African Pride Moisture Miracle 5 Essential Hair Oils
4.7★ with 7.9K reviews — top-rated in hair treatment oils
African Pride Moisture Miracle Coconut Oil & Baobab Oil Leave-In
4.6★ with 9.6K reviews — top-rated in hair masks
African Pride Moisture Miracle Pre-Shampoo Hair Detangler
4.6★ with 14K reviews — top-rated in shampoo and conditioner
Where African Pride Is Strongest
shampoo and conditioner
hair masks
What You'll Spend on African Pride
Most African Pride products fall between $8 and $21.
African Pride sits below the category average on price — a value-focused brand. Check individual specs to confirm fit.
What People Say About African Pride
Aggregated from review themes across 6 African Pride products.
- Fast and effective relief from dandruff and scalp issues
- Leaves hair noticeably softer, stronger, and shinier
- Pleasant, mild scent that is not overpowering
- Intense Softness and Hydration
- Medicated formulas can severely dry out hair if not paired with a heavy conditioner
- Salon-quality products are expensive, which may be a barrier for some
- Spray nozzle design makes even distribution difficult
Where to Buy African Pride
African Pride products are available on Amazon — 6 products across 4 categories.
Browse African Pride on Amazon →Brand Bottom Line
- Brand Score
- A-
- Best Product
- Moisture Miracle 5 Essential Hair Oils ($9) Buy on Amazon →
- Price Level
- Budget — below category average
- Quality
- 100% of products rated 4+★
- Best For
- Value-focused buyers who still want reliability
- Alternatives
- Olaplex (Score B) · Aussie (Score B+)
Consistent ratings and fair prices make African Pride a low-risk pick. Start with the Moisture Miracle 5 Essential Hair Oils.
Frequently Asked Questions
Is African Pride a good brand?
African Pride earns a Brand Score of A- on Mubboo. 100% of its 6 products are rated 4 stars or above, which puts it among the most consistent brands in shampoo and conditioner. The main consideration is pricing — African Pride products average $12, $9 below the category average.
What is the best African Pride product to buy?
Based on 7.9K reviews and a Mubboo Score of A+, the Moisture Miracle 5 Essential Hair Oils ($9) is African Pride's top pick. For a budget option, the Moisture Miracle Coconut Oil & Baobab Oil Leave-In ($8) delivers 4.6★ at 8% of the cost.
Is African Pride worth the premium price?
African Pride prices close to the category average ($12 vs $21), so you're not paying a brand premium.
African Pride vs Olaplex: which is better?
African Pride scores A- vs Olaplex's B. African Pride matches on rating (4.6★ vs 4.6★), while Olaplex has more total reviews (164K vs 33K).
Sources & References
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