Amika
Brand Score A11 products · 5 categories · Avg 4.59★ · 47,135 reviews
Price range $16 – $49
Last analyzed: June 20, 2026
Browse products ↓Quick Take on Amika
Score: A- •Nearly every product (100%) earns 4+ stars — this brand rarely disappoints
- •47K+ reviews give a reliable read on real-world quality
- •Active in 5 categories — a broad lineup if you want to stay with one brand
Amika soulfood nourishing mask
4.7★ with 8.2K reviews — top-rated in hair masks
Brand Score: A
A in shampoo and conditioner — Amika's 11 products average 4.59★ across 5 categories, with shampoo and conditioner as the strongest line (4.4★ avg).
Amika earns a Brand Score of A on Mubboo, based on analysis of 11 products across 5 categories. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Category depth (63/100) is the area with the most room for improvement. Amika's primary strength is in shampoo and conditioner, where it averages 4.4★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 11 Amika products · last analyzed June 20, 2026.
How Amika Compares
Amika | Most Popular Olaplex | Highest Rated Aussie | Best Value CeraVe | |
|---|---|---|---|---|
| Avg Rating | 4.59★ | 4.6★ | 4.77★ | 4.6★ |
| Total Reviews | 47,135 | 164,357 | 13,744 | 14,496 |
| Avg Price | $32 | $35 | $9 | $9 |
| Brand Score | A | B | B+ | B+ |
Show more details
| Products | 11 | 3 | 3 | 3 |
| Quality Rate | 100% | 100% | 100% | 100% |
| Categories | 5 | 1 | 1 | 1 |
Amika
Avg Rating: 4.59★
Reviews: 47,135
Avg Price: $32
100% rated 4+★
Our Top 3 from Amika
Amika soulfood nourishing mask
4.7★ with 8.2K reviews — top-rated in hair masks
Amika the kure intense strength repair mask
4.6★ with 2.9K reviews — top-rated in hair masks
Amika perk up talc-free dry shampoo
4.3★ with 20K reviews — a solid choice in shampoo and conditioner
Where Amika Is Strongest
shampoo and conditioner
hair masks
What You'll Spend on Amika
Most Amika products fall between $16 and $49.
Amika prices in line with the category average — a balanced mix of cost and quality.
What People Say About Amika
Aggregated from review themes across 11 Amika products.
- Fast and effective relief from dandruff and scalp issues
- Leaves hair noticeably softer, stronger, and shinier
- Pleasant, mild scent that is not overpowering
- Intense Softness and Hydration
- Medicated formulas can severely dry out hair if not paired with a heavy conditioner
- Salon-quality products are expensive, which may be a barrier for some
- Spray nozzle design makes even distribution difficult
Where to Buy Amika
Amika products are available on Amazon — 11 products across 5 categories.
Browse Amika on Amazon →Brand Bottom Line
- Brand Score
- A
- Best Product
- soulfood nourishing mask ($36) Buy on Amazon →
- Price Level
- Mid-range — near category average
- Quality
- 100% of products rated 4+★
- Best For
- Value-focused buyers who still want reliability
- Alternatives
- Olaplex (Score B) · Aussie (Score B+)
Amika pairs strong quality with accessible pricing — an easy recommendation. Start with the soulfood nourishing mask.
Frequently Asked Questions
Is Amika a good brand?
Amika earns a Brand Score of A on Mubboo. 100% of its 11 products are rated 4 stars or above, which puts it among the most consistent brands in shampoo and conditioner. The main consideration is pricing — Amika products average $32, in line with the category average.
What is the best Amika product to buy?
Based on 8.2K reviews and a Mubboo Score of A+, the soulfood nourishing mask ($36) is Amika's top pick. For a budget option, the the kure intense strength repair mask ($24) delivers 4.6★ at 33% of the cost.
Is Amika worth the premium price?
Amika prices close to the category average ($32 vs $29), so you're not paying a brand premium.
Amika vs Olaplex: which is better?
Amika scores A vs Olaplex's B. Amika trails slightly on rating (4.59★ vs 4.6★), while Olaplex has more total reviews (164K vs 47K).
Sources & References
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