CLIF Bar
Brand Score A-11 products · 2 categories · Avg 4.5★ · 31,900 reviews
Price range $6 – $41
Last analyzed: June 19, 2026
Browse products ↓Quick Take on CLIF Bar
Score: A-- •Nearly every product (100%) earns 4+ stars — this brand rarely disappoints
- •32K+ reviews give a reliable read on real-world quality
- •Focused on nutrition bars and drinks, where it averages 4.47★
- •Priced below the category average — verify individual specs match your needs before buying
- •A narrow lineup (2 categories) — limited options if you want range
CLIF Bar - Energy Protein Bars
4.8★ with 2.4K reviews — top-rated in Protein Bars
Brand Score: A-
A- in nutrition bars and drinks — CLIF Bar's 11 products average 4.5★ across 2 categories, with nutrition bars and drinks as the strongest line (4.47★ avg).
CLIF Bar earns a Brand Score of A- on Mubboo, based on analysis of 11 products across 2 categories. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Category depth (25/100) is the area with the most room for improvement. CLIF Bar's primary strength is in nutrition bars and drinks, where it averages 4.47★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 11 CLIF Bar products · last analyzed June 19, 2026.
How CLIF Bar Compares
CLIF Bar | Most Popular Quest | Highest Rated Atkins | Best Value Honey Stinger | |
|---|---|---|---|---|
| Avg Rating | 4.5★ | 4.45★ | 4.63★ | 4.43★ |
| Total Reviews | 31,900 | 38,925 | 31,316 | 13,542 |
| Avg Price | $20 | $22 | $32 | $30 |
| Brand Score | A- | B+ | B+ | B+ |
Show more details
| Products | 11 | 8 | 3 | 3 |
| Quality Rate | 100% | 100% | 100% | 100% |
| Categories | 2 | 1 | 1 | 1 |
CLIF Bar
Avg Rating: 4.5★
Reviews: 31,900
Avg Price: $20
100% rated 4+★
Our Top 3 from CLIF Bar
CLIF Bar - Energy Protein Bars
4.8★ with 2.4K reviews — top-rated in Protein Bars
CLIF Bar Minis
4.7★ with 2.1K reviews — top-rated in nutrition bars and drinks
CLIF Bar - Variety Pack
4.6★ with 23K reviews — top-rated in nutrition bars and drinks
Where CLIF Bar Is Strongest
nutrition bars and drinks
Protein Bars
View all →What You'll Spend on CLIF Bar
Most CLIF Bar products fall between $6 and $41.
CLIF Bar sits below the category average on price — a value-focused brand. Check individual specs to confirm fit.
What People Say About CLIF Bar
Aggregated from review themes across 11 CLIF Bar products.
- Delicious, candy-like taste
- Suitable for low-carb, diabetic, and special diets
- Convenient on-the-go snack
- Great taste and enjoyable flavor
- Excessive sweetness and artificial aftertaste
- Messy, crumbly texture
- Uncertainty about keto compatibility
Where to Buy CLIF Bar
CLIF Bar products are available on Amazon — 11 products across 2 categories.
Browse CLIF Bar on Amazon →Brand Bottom Line
- Brand Score
- A-
- Best Product
- - Energy Protein Bars ($17) Buy on Amazon →
- Price Level
- Budget — below category average
- Quality
- 100% of products rated 4+★
- Best For
- Value-focused buyers who still want reliability
- Alternatives
- Quest (Score B+) · Atkins (Score B+)
CLIF Bar pairs strong quality with accessible pricing — an easy recommendation. Start with the - Energy Protein Bars.
Frequently Asked Questions
Is CLIF Bar a good brand?
CLIF Bar earns a Brand Score of A- on Mubboo. 100% of its 11 products are rated 4 stars or above, which puts it among the most consistent brands in nutrition bars and drinks. The main consideration is pricing — CLIF Bar products average $20, $10 below the category average.
What is the best CLIF Bar product to buy?
Based on 2.4K reviews and a Mubboo Score of A, the - Energy Protein Bars ($17) is CLIF Bar's top pick. For a budget option, the Minis ($14) delivers 4.7★ at 16% of the cost.
Is CLIF Bar worth the premium price?
CLIF Bar prices close to the category average ($20 vs $30), so you're not paying a brand premium.
CLIF Bar vs Quest: which is better?
CLIF Bar scores A- vs Quest's B+. CLIF Bar edges ahead on average rating (4.5★ vs 4.45★), while Quest has more total reviews (39K vs 32K).
Sources & References
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