Quest
Brand Score A-12 products · 2 categories · Avg 4.44★ · 66,385 reviews
Price range $9 – $47
Last analyzed: June 19, 2026
Browse products ↓Quick Take on Quest
Score: A-- •100% of products carry a 4-star rating or higher — exceptionally consistent
- •66K buyer reviews across the lineup — a well-established track record
- •A specialist in nutrition bars and drinks (4.45★ average) rather than a generalist
- •Priced below the category average — verify individual specs match your needs before buying
- •A narrow lineup (2 categories) — limited options if you want range
Quest Nutrition Peanut Butter Cups
4.6★ with 21K reviews — top-rated in nutrition bars and drinks
Brand Score: A-
A- in nutrition bars and drinks — Quest's 12 products average 4.44★ across 2 categories, with nutrition bars and drinks as the strongest line (4.45★ avg).
Quest earns a Brand Score of A- on Mubboo, based on analysis of 12 products across 2 categories. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Category depth (25/100) is the area with the most room for improvement. Quest's primary strength is in nutrition bars and drinks, where it averages 4.45★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 12 Quest products · last analyzed June 19, 2026.
How Quest Compares
Quest | Most Popular Atkins | Highest Rated Power Crunch | Best Value CLIF Bar | |
|---|---|---|---|---|
| Avg Rating | 4.44★ | 4.63★ | 4.53★ | 4.47★ |
| Total Reviews | 66,385 | 31,316 | 18,166 | 29,481 |
| Avg Price | $22 | $32 | $32 | $20 |
| Brand Score | A- | B+ | B+ | B+ |
Show more details
| Products | 12 | 3 | 7 | 10 |
| Quality Rate | 100% | 100% | 100% | 100% |
| Categories | 2 | 1 | 1 | 1 |
Quest
Avg Rating: 4.44★
Reviews: 66,385
Avg Price: $22
100% rated 4+★
Our Top 3 from Quest
Quest Nutrition Peanut Butter Cups
4.6★ with 21K reviews — top-rated in nutrition bars and drinks
Quest Nutrition Mini Cookies & Cream Protein Bars
4.4★ with 2.6K reviews — a solid choice in nutrition bars and drinks
Quest Nutrition Cookies & Cream Protein Bars
4.5★ with 13K reviews — top-rated in Protein Bars
Where Quest Is Strongest
nutrition bars and drinks
Protein Bars
View all →
What You'll Spend on Quest
Most Quest products fall between $9 and $47.
Quest sits below the category average on price — a value-focused brand. Check individual specs to confirm fit.
What People Say About Quest
Aggregated from review themes across 12 Quest products.
- Delicious, candy-like taste
- Suitable for low-carb, diabetic, and special diets
- Convenient on-the-go snack
- Great taste and enjoyable flavor
- Excessive sweetness and artificial aftertaste
- Messy, crumbly texture
- Uncertainty about keto compatibility
Expert Coverage
4 Quest products have coverage from independent expert publications: Cnet. Source links in References.
Where to Buy Quest
Quest products are available on Amazon — 12 products across 2 categories.
Browse Quest on Amazon →Featured in Our Reviews
Brand Bottom Line
- Brand Score
- A-
- Best Product
- Nutrition Peanut Butter Cups ($21) Buy on Amazon →
- Price Level
- Budget — below category average
- Quality
- 100% of products rated 4+★
- Best For
- Value-focused buyers who still want reliability
- Alternatives
- Atkins (Score B+) · Power Crunch (Score B+)
Consistent ratings and fair prices make Quest a low-risk pick. Start with the Nutrition Peanut Butter Cups.
Frequently Asked Questions
Is Quest a good brand?
Quest earns a Brand Score of A- on Mubboo. 100% of its 12 products are rated 4 stars or above, which puts it among the most consistent brands in nutrition bars and drinks. The main consideration is pricing — Quest products average $22, $7 below the category average.
What is the best Quest product to buy?
Based on 21K reviews and a Mubboo Score of A+, the Nutrition Peanut Butter Cups ($21) is Quest's top pick. For a budget option, the Nutrition Mini Cookies & Cream Protein Bars ($17) delivers 4.4★ at 21% of the cost.
Is Quest worth the premium price?
Quest prices close to the category average ($22 vs $28), so you're not paying a brand premium.
Quest vs Atkins: which is better?
Quest scores A- vs Atkins's B+. Quest trails slightly on rating (4.44★ vs 4.63★), while Atkins has fewer total reviews (31K vs 66K).
Sources & References
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