Dove
Brand Score A-12 products · 3 categories · Avg 4.64★ · 49,448 reviews
Price range $8 – $16
Last analyzed: June 20, 2026
Browse products ↓Quick Take on Dove
Score: A-- •Only 0% of products fall below 4 stars — rare misses across the lineup
- •49K buyer reviews across the lineup — a well-established track record
- •A specialist in shampoo and conditioner (4.66★ average) rather than a generalist
- •Priced below the category average — verify individual specs match your needs before buying
- •A narrow lineup (3 categories) — limited options if you want range
Dove Shampoo Intensive Repair
4.8★ with 5.9K reviews — top-rated in shampoo and conditioner
Brand Score: A-
A- in shampoo and conditioner — Dove's 12 products average 4.64★ across 3 categories, with shampoo and conditioner as the strongest line (4.66★ avg).
Dove earns a Brand Score of A- on Mubboo, based on analysis of 12 products across 3 categories. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Category depth (38/100) is the area with the most room for improvement. Dove's primary strength is in shampoo and conditioner, where it averages 4.66★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 12 Dove products · last analyzed June 20, 2026.
How Dove Compares
Dove | Most Popular Olaplex | Highest Rated Aussie | Best Value CeraVe | |
|---|---|---|---|---|
| Avg Rating | 4.64★ | 4.6★ | 4.77★ | 4.6★ |
| Total Reviews | 49,448 | 164,357 | 13,744 | 14,496 |
| Avg Price | $10 | $35 | $9 | $9 |
| Brand Score | A- | B | B+ | B+ |
Show more details
| Products | 12 | 3 | 3 | 3 |
| Quality Rate | 100% | 100% | 100% | 100% |
| Categories | 3 | 1 | 1 | 1 |
Dove
Avg Rating: 4.64★
Reviews: 49,448
Avg Price: $10
100% rated 4+★
Our Top 3 from Dove
Dove Shampoo Intensive Repair
4.8★ with 5.9K reviews — top-rated in shampoo and conditioner
Dove Brown Sugar and Coconut Butter Body Scrub
4.7★ with 9.5K reviews — top-rated in scrubs and body treatments
Dove Dry Shampoo Spray
4.4★ with 12K reviews — a solid choice in shampoo and conditioner
Where Dove Is Strongest
shampoo and conditioner
scrubs and body treatments
What You'll Spend on Dove
Most Dove products fall between $8 and $16.
Dove sits below the category average on price — a value-focused brand. Check individual specs to confirm fit.
What People Say About Dove
Aggregated from review themes across 12 Dove products.
- Fast and effective relief from dandruff and scalp issues
- Leaves hair noticeably softer, stronger, and shinier
- Pleasant, mild scent that is not overpowering
- Leaves skin smooth and soft
- Medicated formulas can severely dry out hair if not paired with a heavy conditioner
- Salon-quality products are expensive, which may be a barrier for some
- Spray nozzle design makes even distribution difficult
Where to Buy Dove
Dove products are available on Amazon — 12 products across 3 categories.
Browse Dove on Amazon →Brand Bottom Line
- Brand Score
- A-
- Best Product
- Shampoo Intensive Repair ($9) Buy on Amazon →
- Price Level
- Budget — below category average
- Quality
- 100% of products rated 4+★
- Best For
- Value-focused buyers who still want reliability
- Alternatives
- Olaplex (Score B) · Aussie (Score B+)
Consistent ratings and fair prices make Dove a low-risk pick. Start with the Shampoo Intensive Repair.
Frequently Asked Questions
Is Dove a good brand?
Dove earns a Brand Score of A- on Mubboo. 100% of its 12 products are rated 4 stars or above, which puts it among the most consistent brands in shampoo and conditioner. The main consideration is pricing — Dove products average $10, $11 below the category average.
What is the best Dove product to buy?
Based on 5.9K reviews and a Mubboo Score of A+, the Shampoo Intensive Repair ($9) is Dove's top pick. For a budget option, the Brown Sugar and Coconut Butter Body Scrub ($8) delivers 4.7★ at 10% of the cost.
Is Dove worth the premium price?
Dove prices close to the category average ($10 vs $21), so you're not paying a brand premium.
Dove vs Olaplex: which is better?
Dove scores A- vs Olaplex's B. Dove edges ahead on average rating (4.64★ vs 4.6★), while Olaplex has more total reviews (164K vs 49K).
Sources & References
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