essence
Brand Score A-5 products · 1 categories · Avg 4.36★ · 556,624 reviews
Price range $5 – $5
Last analyzed: June 8, 2026
Browse products ↓Quick Take on essence
Score: A-- •100% of products carry a 4-star rating or higher — exceptionally consistent
- •Backed by 557K reviews from verified buyers — extensive real-world testing
- •A specialist in Mascara (4.36★ average) rather than a generalist
- •Priced below the category average — verify individual specs match your needs before buying
- •A narrow lineup (1 category) — limited options if you want range
essence | Lash Princess Sculpted Volume Mascara | Defining
4.5★ with 43K reviews — top-rated in Mascara
Brand Score: A-
A- in Mascara — essence's 5 products average 4.36★ across 1 category, with Mascara as the strongest line (4.36★ avg).
essence earns a Brand Score of A- on Mubboo, based on analysis of 5 products across 1 category. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Category depth (13/100) is the area with the most room for improvement. essence's primary strength is in Mascara, where it averages 4.36★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 5 essence products · last analyzed June 8, 2026.
How essence Compares
essence | Most Popular MAYBELLINE | Highest Rated L'Oreal Paris | Best Value Tarte | |
|---|---|---|---|---|
| Avg Rating | 4.36★ | 4.38★ | 4.47★ | 4.43★ |
| Total Reviews | 556,624 | 452,346 | 291,016 | 14,249 |
| Avg Price | $5 | $11 | $11 | $28 |
| Brand Score | A- | A- | A- | B |
Show more details
| Products | 5 | 6 | 7 | 3 |
| Quality Rate | 100% | 100% | 100% | 100% |
| Categories | 1 | 1 | 1 | 1 |
essence
Avg Rating: 4.36★
Reviews: 556,624
Avg Price: $5
100% rated 4+★
L'Oreal Paris
Avg Rating: 4.47★
Reviews: 291,016
Avg Price: $11
100% rated 4+★
Our Top 3 from essence
essence | Lash Princess Sculpted Volume Mascara | Defining
4.5★ with 43K reviews — top-rated in Mascara
essence Lash Princess False Lash Waterproof Mascara
4.4★ with 81K reviews — a solid choice in Mascara
essence | Lash Princess False Lash Effect Mascara |
4.3★ with 414K reviews — a solid choice in Mascara
Where essence Is Strongest
Mascara
View all →
What You'll Spend on essence
Most essence products fall between $5 and $5.
essence sits below the category average on price — a value-focused brand. Check individual specs to confirm fit.
What People Say About essence
Aggregated from review themes across 5 essence products.
- Exceptional length and volume
- Long-lasting wear without smudging or flaking
- Smooth, clump-free application and effective brush
- Tendency to clump over time
- Short product lifespan
- Insufficient volume for bold looks
Expert Coverage
5 essence products have coverage from independent expert publications: Wirecutter. Source links in References.
Where to Buy essence
essence products are available on Amazon — 5 products across 1 categories.
Browse essence on Amazon →Featured in Our Reviews
Brand Bottom Line
- Brand Score
- A-
- Best Product
- | Lash Princess Sculpted Volume Mascara | Defining ($5) Buy on Amazon →
- Price Level
- Budget — below category average
- Quality
- 100% of products rated 4+★
- Best For
- Value-focused buyers who still want reliability
- Alternatives
- MAYBELLINE (Score A-) · L'Oreal Paris (Score A-)
Consistent ratings and fair prices make essence a low-risk pick. Start with the | Lash Princess Sculpted Volume Mascara | Defining.
Frequently Asked Questions
Is essence a good brand?
essence earns a Brand Score of A- on Mubboo. 100% of its 5 products are rated 4 stars or above, which puts it among the most consistent brands in Mascara. The main consideration is pricing — essence products average $5, $12 below the category average.
What is the best essence product to buy?
Based on 43K reviews and a Mubboo Score of A, the | Lash Princess Sculpted Volume Mascara | Defining ($5) is essence's top pick. For a budget option, the Lash Princess False Lash Waterproof Mascara ($5) delivers 4.4★ at 0% of the cost.
Is essence worth the premium price?
essence prices close to the category average ($5 vs $17), so you're not paying a brand premium.
essence vs MAYBELLINE: which is better?
essence scores A- vs MAYBELLINE's A-. essence trails slightly on rating (4.36★ vs 4.38★), while MAYBELLINE has fewer total reviews (452K vs 557K).
Sources & References
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