Tarte
Brand Score B+6 products · 3 categories · Avg 4.43★ · 18,058 reviews
Price range $18 – $39
Last analyzed: June 3, 2026
Browse products ↓Quick Take on Tarte
Score: B+- •100% of products carry a 4-star rating or higher — exceptionally consistent
- •18K buyer reviews across the lineup — a well-established track record
- •A specialist in Mascara (4.43★ average) rather than a generalist
- •Expect to pay around $6 above the category norm — Tarte sits at the premium end
- •A narrow lineup (3 categories) — limited options if you want range
Tarte maneater mascara
4.5★ with 5.9K reviews — top-rated in Mascara
Brand Score: B+
B+ in Mascara — Tarte's 6 products average 4.43★ across 3 categories, with Mascara as the strongest line (4.43★ avg).
Tarte earns a Brand Score of B+ on Mubboo, based on analysis of 6 products across 3 categories. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Category depth (38/100) is the area with the most room for improvement. Tarte's primary strength is in Mascara, where it averages 4.43★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 6 Tarte products · last analyzed June 3, 2026.
How Tarte Compares
Tarte | Most Popular essence | Highest Rated L'Oreal Paris | Best Value MAYBELLINE | |
|---|---|---|---|---|
| Avg Rating | 4.43★ | 4.36★ | 4.47★ | 4.38★ |
| Total Reviews | 18,058 | 556,624 | 291,016 | 452,346 |
| Avg Price | $27 | $5 | $11 | $11 |
| Brand Score | B+ | A- | A- | A- |
Show more details
| Products | 6 | 5 | 7 | 6 |
| Quality Rate | 100% | 100% | 100% | 100% |
| Categories | 3 | 1 | 1 | 1 |
Tarte
Avg Rating: 4.43★
Reviews: 18,058
Avg Price: $27
100% rated 4+★
L'Oreal Paris
Avg Rating: 4.47★
Reviews: 291,016
Avg Price: $11
100% rated 4+★
Our Top 3 from Tarte
Tarte maneater mascara
4.5★ with 5.9K reviews — top-rated in Mascara
Tarte face tape foundation
4.3★ with 1.8K reviews — a solid choice in Foundation Makeup
Tarte tartelette tubing mascara
4.4★ with 4.7K reviews — a solid choice in Mascara
Where Tarte Is Strongest
Mascara
View all →
Foundation Makeup
View all →
What You'll Spend on Tarte
Most Tarte products fall between $18 and $39.
Tarte is a premium brand — expect to pay more, but quality consistency (100% rated 4+★) suggests the premium is justified for most product lines.
What People Say About Tarte
Aggregated from review themes across 6 Tarte products.
- Exceptional length and volume
- Long-lasting wear without smudging or flaking
- Smooth, clump-free application and effective brush
- Buildable Coverage
- Tendency to clump over time
- Short product lifespan
- Insufficient volume for bold looks
Expert Coverage
4 Tarte products have coverage from independent expert publications: Wirecutter. Source links in References.
Where to Buy Tarte
Tarte products are available on Amazon — 6 products across 3 categories.
Browse Tarte on Amazon →Brand Bottom Line
- Brand Score
- B+
- Best Product
- maneater mascara ($28) Buy on Amazon →
- Price Level
- Premium — avg $6 above category
- Quality
- 100% of products rated 4+★
- Best For
- Buyers who prioritize consistency over price
- Alternatives
- essence (Score A-) · L'Oreal Paris (Score A-)
Tarte delivers dependable value — start with its best-reviewed products. Start with the maneater mascara.
Frequently Asked Questions
Is Tarte a good brand?
Tarte earns a Brand Score of B+ on Mubboo. 100% of its 6 products are rated 4 stars or above, which puts it among the most consistent brands in Mascara. The main consideration is pricing — Tarte products average $27, $6 above the category average.
What is the best Tarte product to buy?
Based on 5.9K reviews and a Mubboo Score of A+, the maneater mascara ($28) is Tarte's top pick. For a budget option, the face tape foundation ($18) delivers 4.3★ at 36% of the cost.
Is Tarte worth the premium price?
Tarte averages $6 more than the typical Mascara product. Whether that's worth it depends on what you prioritize: the brand delivers consistent quality (100% rated 4+★), which reduces the risk of buyer's remorse.
Tarte vs essence: which is better?
Tarte scores B+ vs essence's A-. Tarte edges ahead on average rating (4.43★ vs 4.36★), while essence has more total reviews (557K vs 18K).
Sources & References
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