First Alert

First Alert

Brand Score A

19 products · 3 categories · Avg 4.65★ · 153,988 reviews

Price range $14$158

Last analyzed: June 5, 2026

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Quick Take on First Alert

Score: A
✅ Why buy First Alert
  • Only 0% of products fall below 4 stars — rare misses across the lineup
  • 154K+ people have weighed in — few brands have this level of market feedback
  • A specialist in Carbon Monoxide Detectors (4.6★ average) rather than a generalist
⚠️ Keep in mind
  • Priced below the category average — verify individual specs match your needs before buying
  • A narrow lineup (3 categories) — limited options if you want range
💡 Our top pick from First Alert
Fire Extinguisher

First Alert Fire Extinguisher

4.8 (39,215 reviews) · Score A+

4.8★ with 39K reviews — top-rated in Fire Extinguishers

Full Analysis →

Brand Score: A

A in Carbon Monoxide Detectors — First Alert's 19 products average 4.65★ across 3 categories, with Carbon Monoxide Detectors as the strongest line (4.6★ avg).

Quality100/100
Presence77/100
Value100/100
Depth38/100

First Alert earns a Brand Score of A on Mubboo, based on analysis of 19 products across 3 categories. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Category depth (38/100) is the area with the most room for improvement. First Alert's primary strength is in Carbon Monoxide Detectors, where it averages 4.6★.

How we calculate Brand Score

Quality Consistency (40%): percentage of products rated 4+ stars

Market Presence (25%): total review volume, log-scaled

Value Positioning (20%): average price vs category average

Category Depth (15%): number of active product categories

Based on 19 First Alert products · last analyzed June 5, 2026.

How First Alert Compares

This Brand

First Alert

A

Avg Rating: 4.65

Reviews: 153,988

Avg Price: $52

100% rated 4+★

Most Popular

Kidde

A-

Avg Rating: 4.56

Reviews: 151,141

Avg Price: $67

100% rated 4+★

View brand →

Our Top 3 from First Alert

🏆 Best Overall
Fire Extinguisher

First Alert Fire Extinguisher

4.8 (39,215 reviews) · Score A+

4.8★ with 39K reviews — top-rated in Fire Extinguishers

Full Analysis →
💰 Best Value
EZ Fire Spray

First Alert EZ Fire Spray

4.8 (12,670 reviews) · Score A+

4.8★ with 13K reviews — top-rated in Fire Extinguishers

Full Analysis →
🔥 Most Popular
Carbon Monoxide Detector

First Alert Carbon Monoxide Detector

4.6 (22,922 reviews) · Score A+

4.6★ with 23K reviews — top-rated in Carbon Monoxide Detectors

Full Analysis →

Where First Alert Is Strongest

Carbon Monoxide Detectors
4.6★ avg
6 products
Fire Extinguishers
4.8★ avg
4 products
Smoke Detectors
4.61★ avg
9 products

Carbon Monoxide Detectors

View all →
Carbon Monoxide Detector
Carbon Monoxide Detector
$35
Buy on Amazon
Carbon Monoxide Detector
Carbon Monoxide Detector
$24
Buy on Amazon
CO615 Dual-Power Plug-In Carbon Monoxide Detector
CO615 Dual-Power Plug-In Carbon Monoxide Detector
$40
Buy on Amazon
Carbon Monoxide Detector
Carbon Monoxide Detector
$30
Buy on Amazon
CO710 Carbon Monoxide Detector
CO710 Carbon Monoxide Detector
$39
Buy on Amazon
Combination Explosive Gas and Carbon Monoxide Alarm
Combination Explosive Gas and Carbon Monoxide Alarm
$50
Buy on Amazon

Fire Extinguishers

View all →
Fire Extinguisher
Fire Extinguisher
$27
Buy on Amazon
EZ Fire Spray
EZ Fire Spray
$14
Buy on Amazon
EZ Fire Spray
EZ Fire Spray
$31
Buy on Amazon
Fire Extinguisher
Fire Extinguisher
$55
Buy on Amazon

What You'll Spend on First Alert

Most First Alert products fall between $14 and $158.

Carbon Monoxide Detectors: First Alert averages $36, the category average is $64about $27 less
Fire Extinguishers: First Alert averages $32, the category average is $85about $53 less
Smoke Detectors: First Alert averages $71, the category average is $77about $6 less

First Alert sits below the category average on price — a value-focused brand. Check individual specs to confirm fit.

What People Say About First Alert

Aggregated from review themes across 19 First Alert products.

Buyers frequently highlight
  • Ease of use
  • Peace of mind and safety
  • Compact size and easy storage
  • Plug-and-Play Installation
Common concerns
  • Plastic components feel less durable
  • Basic mounting bracket included
  • Short expiration period on some units

Expert Coverage

19 First Alert products have coverage from independent expert publications: Wirecutter, Cnet. Source links in References.

Where to Buy First Alert

First Alert products are available on Amazon — 19 products across 3 categories.

Browse First Alert on Amazon →

Featured in Our Reviews

Brand Bottom Line

Brand Score
A
Best Product
Fire Extinguisher ($27) Buy on Amazon →
Price Level
Budget — below category average
Quality
100% of products rated 4+★
Best For
Value-focused buyers who still want reliability
Alternatives
Kidde (Score A-)

Consistent ratings and fair prices make First Alert a low-risk pick. Start with the Fire Extinguisher.

Frequently Asked Questions

Is First Alert a good brand?

First Alert earns a Brand Score of A on Mubboo. 100% of its 19 products are rated 4 stars or above, which puts it among the most consistent brands in Carbon Monoxide Detectors. The main consideration is pricing — First Alert products average $52, $23 below the category average.

What is the best First Alert product to buy?

Based on 39K reviews and a Mubboo Score of A+, the Fire Extinguisher ($27) is First Alert's top pick. For a budget option, the EZ Fire Spray ($14) delivers 4.8★ at 48% of the cost.

Is First Alert worth the premium price?

First Alert prices close to the category average ($52 vs $74), so you're not paying a brand premium.

First Alert vs Kidde: which is better?

First Alert scores A vs Kidde's A-. First Alert edges ahead on average rating (4.65★ vs 4.56★), while Kidde has fewer total reviews (151K vs 154K).

Sources & References

Product data19 First Alert products tracked via Amazon/Keepa · last refreshed June 5, 2026.
Pricing514,606 price snapshots across the catalog · includes Amazon + official store where available.
Community sentimentAmazon verified reviews, aggregated from 19 products.
Expert reviews19 products carry coverage from Wirecutter, RTINGS, CNET where available.
Methodology — Mubboo Brand Score v1.0: Quality (40%) · Presence (25%) · Value (20%) · Depth (15%).
Last analyzed: June 5, 2026 · updated automatically every 24 hours via ISR.

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