Listerine
Brand Score A37 products · 2 categories · Avg 4.73★ · 352,308 reviews
Price range $3 – $42
Last analyzed: June 18, 2026
Browse products ↓Quick Take on Listerine
Score: A- •100% of products carry a 4-star rating or higher — exceptionally consistent
- •Backed by 352K reviews from verified buyers — extensive real-world testing
- •Focused on mouthwash, where it averages 4.72★
- •Priced below the category average — verify individual specs match your needs before buying
- •A narrow lineup (2 categories) — limited options if you want range
Listerine Total Care Intense Anticavity Fluoride Mouthwash
4.8★ with 66K reviews — top-rated in mouthwash
Brand Score: A
A in mouthwash — Listerine's 37 products average 4.73★ across 2 categories, with mouthwash as the strongest line (4.72★ avg).
Listerine earns a Brand Score of A on Mubboo, based on analysis of 37 products across 2 categories. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Category depth (25/100) is the area with the most room for improvement. Listerine's primary strength is in mouthwash, where it averages 4.72★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 37 Listerine products · last analyzed June 18, 2026.
How Listerine Compares
Listerine | Most Popular TheraBreath | Highest Rated ACT | Best Value Crest | |
|---|---|---|---|---|
| Avg Rating | 4.73★ | 4.75★ | 4.72★ | 4.69★ |
| Total Reviews | 352,308 | 154,956 | 75,884 | 74,459 |
| Avg Price | $11 | $16 | $8 | $14 |
| Brand Score | A | A- | A- | A- |
Show more details
| Products | 37 | 19 | 12 | 18 |
| Quality Rate | 100% | 100% | 100% | 100% |
| Categories | 2 | 1 | 1 | 1 |
Listerine
Avg Rating: 4.73★
Reviews: 352,308
Avg Price: $11
100% rated 4+★
Our Top 3 from Listerine
Listerine Total Care Intense Anticavity Fluoride Mouthwash
4.8★ with 66K reviews — top-rated in mouthwash
Listerine Freshburst Intense Antiseptic Mouthwash
4.6★ with 4.7K reviews — top-rated in mouthwash
Listerine Travel Essentials Cool Mint PocketPaks Breath Strips
4.8★ with 40K reviews — top-rated in breath fresheners
Where Listerine Is Strongest
mouthwash
breath fresheners
What You'll Spend on Listerine
Most Listerine products fall between $3 and $42.
Listerine sits below the category average on price — a value-focused brand. Check individual specs to confirm fit.
What People Say About Listerine
Aggregated from review themes across 4 Listerine products.
- Convenient On-the-Go Use
- Instant Freshness & Germ-Killing
- Sugar-Free Oral Care
- Short-Lived Freshness
- Unpleasant Taste/Intensity
- Price & Formula Concerns
Where to Buy Listerine
Listerine products are available on Amazon — 37 products across 2 categories.
Browse Listerine on Amazon →Brand Bottom Line
- Brand Score
- A
- Best Product
- Total Care Intense Anticavity Fluoride Mouthwash ($9) Buy on Amazon →
- Price Level
- Budget — below category average
- Quality
- 100% of products rated 4+★
- Best For
- Value-focused buyers who still want reliability
- Alternatives
- TheraBreath (Score A-) · ACT (Score A-)
Listerine pairs strong quality with accessible pricing — an easy recommendation. Start with the Total Care Intense Anticavity Fluoride Mouthwash.
Frequently Asked Questions
Is Listerine a good brand?
Listerine earns a Brand Score of A on Mubboo. 100% of its 37 products are rated 4 stars or above, which puts it among the most consistent brands in mouthwash. The main consideration is pricing — Listerine products average $11, $7 below the category average.
What is the best Listerine product to buy?
Based on 66K reviews and a Mubboo Score of A+, the Total Care Intense Anticavity Fluoride Mouthwash ($9) is Listerine's top pick. For a budget option, the Freshburst Intense Antiseptic Mouthwash ($4) delivers 4.6★ at 56% of the cost.
Is Listerine worth the premium price?
Listerine prices close to the category average ($11 vs $19), so you're not paying a brand premium.
Listerine vs TheraBreath: which is better?
Listerine scores A vs TheraBreath's A-. Listerine trails slightly on rating (4.73★ vs 4.75★), while TheraBreath has fewer total reviews (155K vs 352K).
Sources & References
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