Midland
Brand Score A-7 products · 3 categories · Avg 4.39★ · 81,232 reviews
Price range $35 – $114
Last analyzed: June 17, 2026
Browse products ↓Quick Take on Midland
Score: A-- •100% of products carry a 4-star rating or higher — exceptionally consistent
- •81K+ reviews give a reliable read on real-world quality
- •Focused on Walkie Talkies, where it averages 4.3★
- •Priced below the category average — verify individual specs match your needs before buying
- •A narrow lineup (3 categories) — limited options if you want range
Midland - WR120B
4.5★ with 24K reviews — top-rated in Weather Radios
Brand Score: A-
A- in Walkie Talkies — Midland's 7 products average 4.39★ across 3 categories, with Walkie Talkies as the strongest line (4.3★ avg).
Midland earns a Brand Score of A- on Mubboo, based on analysis of 7 products across 3 categories. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Category depth (38/100) is the area with the most room for improvement. Midland's primary strength is in Walkie Talkies, where it averages 4.3★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 7 Midland products · last analyzed June 17, 2026.
How Midland Compares
Midland | Most Popular pxton | Highest Rated Retevis | |
|---|---|---|---|
| Avg Rating | 4.39★ | 4.53★ | 4.54★ |
| Total Reviews | 81,232 | 14,539 | 5,850 |
| Avg Price | $65 | $59 | $154 |
| Brand Score | A- | B+ | B |
Show more details
| Products | 7 | 3 | 5 |
| Quality Rate | 100% | 100% | 100% |
| Categories | 3 | 1 | 1 |
Midland
Avg Rating: 4.39★
Reviews: 81,232
Avg Price: $65
100% rated 4+★
Our Top 3 from Midland
Midland - WR120B
4.5★ with 24K reviews — top-rated in Weather Radios
Midland - T51VP3 X-TALKER Spotting and Recovery
4.3★ with 2.6K reviews — a solid choice in Walkie Talkies
Midland GXT1000VP4 GMRS Two-Way Radio
4.4★ with 24K reviews — a solid choice in Walkie Talkies
Where Midland Is Strongest
Walkie Talkies
View all →
Weather Radios
View all →What You'll Spend on Midland
Most Midland products fall between $35 and $114.
Midland sits below the category average on price — a value-focused brand. Check individual specs to confirm fit.
What People Say About Midland
Aggregated from review themes across 7 Midland products.
- Multiple charging options (hand crank, solar, USB, battery) provide peace of mind
- Good reception and clear sound quality across AM/FM/weather bands
- Bright, useful flashlight and reading lamp for emergencies
- Clear audio and good range
- Complex SAME programming on weather alert radios
- Durability issues – speaker or knobs failing after months
- Weak solar charging capability
Expert Coverage
4 Midland products have coverage from independent expert publications: Wirecutter, Cnet, Techradar. Source links in References.
Where to Buy Midland
Midland products are available on Amazon — 7 products across 3 categories.
Browse Midland on Amazon →Featured in Our Reviews
Brand Bottom Line
- Brand Score
- A-
- Best Product
- - WR120B ($45) Buy on Amazon →
- Price Level
- Budget — below category average
- Quality
- 100% of products rated 4+★
- Best For
- Value-focused buyers who still want reliability
- Alternatives
- pxton (Score B+) · Retevis (Score B)
Midland pairs strong quality with accessible pricing — an easy recommendation. Start with the - WR120B.
Frequently Asked Questions
Is Midland a good brand?
Midland earns a Brand Score of A- on Mubboo. 100% of its 7 products are rated 4 stars or above, which puts it among the most consistent brands in Walkie Talkies. The main consideration is pricing — Midland products average $65, $40 below the category average.
What is the best Midland product to buy?
Based on 24K reviews and a Mubboo Score of A+, the - WR120B ($45) is Midland's top pick. For a budget option, the - T51VP3 X-TALKER Spotting and Recovery ($54) delivers 4.3★ at -21% of the cost.
Is Midland worth the premium price?
Midland prices close to the category average ($65 vs $105), so you're not paying a brand premium.
Midland vs pxton: which is better?
Midland scores A- vs pxton's B+. Midland trails slightly on rating (4.39★ vs 4.53★), while pxton has fewer total reviews (15K vs 81K).
Sources & References
Mubboo may earn a commission on purchases made through affiliate links. This does not affect our Brand Score, product rankings, or editorial judgments.