Tom's of Maine
Brand Score B5 products · 2 categories · Avg 4.54★ · 10,733 reviews
Price range $20 – $29
Last analyzed: June 18, 2026
Browse products ↓Quick Take on Tom's of Maine
Score: B- •Only 0% of products fall below 4 stars — rare misses across the lineup
- •11K+ reviews give a reliable read on real-world quality
- •Focused on mouthwash, where it averages 4.58★
- •Typically $6 more than comparable products in its categories — you're paying for the Tom's of Maine name
- •A narrow lineup (2 categories) — limited options if you want range
Tom's of Maine Natural Wicked Fresh Alcohol-Free Mouthwash
4.7★ with 4.9K reviews — top-rated in mouthwash
Brand Score: B
B in mouthwash — Tom's of Maine's 5 products average 4.54★ across 2 categories, with mouthwash as the strongest line (4.58★ avg).
Tom's of Maine earns a Brand Score of B on Mubboo, based on analysis of 5 products across 2 categories. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Category depth (25/100) is the area with the most room for improvement. Tom's of Maine's primary strength is in mouthwash, where it averages 4.58★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 5 Tom's of Maine products · last analyzed June 18, 2026.
How Tom's of Maine Compares
Tom's of Maine | Most Popular Listerine | Highest Rated TheraBreath | Best Value ACT | |
|---|---|---|---|---|
| Avg Rating | 4.54★ | 4.72★ | 4.75★ | 4.72★ |
| Total Reviews | 10,733 | 290,797 | 154,956 | 75,884 |
| Avg Price | $23 | $11 | $16 | $8 |
| Brand Score | B | A- | A- | A- |
Show more details
| Products | 5 | 33 | 19 | 12 |
| Quality Rate | 100% | 100% | 100% | 100% |
| Categories | 2 | 1 | 1 | 1 |
Tom's of Maine
Avg Rating: 4.54★
Reviews: 10,733
Avg Price: $23
100% rated 4+★
Our Top 3 from Tom's of Maine
Tom's of Maine Natural Wicked Fresh Alcohol-Free Mouthwash
4.7★ with 4.9K reviews — top-rated in mouthwash
Tom's of Maine Whole Care Natural Fluoride Mouthwash
4.6★ with 1.4K reviews — top-rated in mouthwash
Tom's of Maine Naturally Waxed Antiplaque Flat Dental Floss
4.4★ with 2.7K reviews — a solid choice in dental floss and picks
Where Tom's of Maine Is Strongest
mouthwash
dental floss and picks
What You'll Spend on Tom's of Maine
Most Tom's of Maine products fall between $20 and $29.
Tom's of Maine is a premium brand — expect to pay more, but quality consistency (100% rated 4+★) suggests the premium is justified for most product lines.
What People Say About Tom's of Maine
Aggregated from review themes across 1 Tom's of Maine products.
- Floss strength and shred resistance
- Effective cleaning and plaque removal
- Ease of use and convenience
- Occasional floss shredding or breakage
- Water flosser pressure drops as batteries drain
Where to Buy Tom's of Maine
Tom's of Maine products are available on Amazon — 5 products across 2 categories.
Browse Tom's of Maine on Amazon →Brand Bottom Line
- Brand Score
- B
- Best Product
- Natural Wicked Fresh Alcohol-Free Mouthwash ($29) Buy on Amazon →
- Price Level
- Premium — avg $6 above category
- Quality
- 100% of products rated 4+★
- Best For
- Buyers who prioritize consistency over price
- Alternatives
- Listerine (Score A-) · TheraBreath (Score A-)
Tom's of Maine is a solid choice in mouthwash, with a few standouts worth a look. Start with the Natural Wicked Fresh Alcohol-Free Mouthwash.
Frequently Asked Questions
Is Tom's of Maine a good brand?
Tom's of Maine earns a Brand Score of B on Mubboo. 100% of its 5 products are rated 4 stars or above, which puts it among the most consistent brands in mouthwash. The main consideration is pricing — Tom's of Maine products average $23, $6 above the category average.
What is the best Tom's of Maine product to buy?
Based on 4.9K reviews and a Mubboo Score of A+, the Natural Wicked Fresh Alcohol-Free Mouthwash ($29) is Tom's of Maine's top pick. For a budget option, the Whole Care Natural Fluoride Mouthwash ($20) delivers 4.6★ at 31% of the cost.
Is Tom's of Maine worth the premium price?
Tom's of Maine averages $6 more than the typical mouthwash product. Whether that's worth it depends on what you prioritize: the brand delivers consistent quality (100% rated 4+★), which reduces the risk of buyer's remorse.
Tom's of Maine vs Listerine: which is better?
Tom's of Maine scores B vs Listerine's A-. Tom's of Maine trails slightly on rating (4.54★ vs 4.72★), while Listerine has more total reviews (291K vs 11K).
Sources & References
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