URBAN DECAY
Brand Score B-6 products · 2 categories · Avg 4.57★ · 22,589 reviews
Price range $28 – $59
Last analyzed: June 19, 2026
Browse products ↓Quick Take on URBAN DECAY
Score: B-- •100% of products carry a 4-star rating or higher — exceptionally consistent
- •23K buyer reviews across the lineup — a well-established track record
- •A specialist in makeup palettes (4.56★ average) rather than a generalist
- •Expect to pay around $23 above the category norm — URBAN DECAY sits at the premium end
- •A narrow lineup (2 categories) — limited options if you want range
URBAN DECAY Naked 3 Mini Eyeshadow Palette
4.7★ with 5.2K reviews — top-rated in makeup palettes
Brand Score: B-
B- in makeup palettes — URBAN DECAY's 6 products average 4.57★ across 2 categories, with makeup palettes as the strongest line (4.56★ avg).
URBAN DECAY earns a Brand Score of B- on Mubboo, based on analysis of 6 products across 2 categories. Quality consistency (100/100) is the brand's strongest dimension, with 100% of products rated 4 stars or above. Value positioning (25/100) is the area with the most room for improvement. URBAN DECAY's primary strength is in makeup palettes, where it averages 4.56★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 6 URBAN DECAY products · last analyzed June 19, 2026.
How URBAN DECAY Compares
URBAN DECAY | Most Popular UCANBE | Highest Rated ColourPop | Best Value wet n wild | |
|---|---|---|---|---|
| Avg Rating | 4.57★ | 4.38★ | 4.6★ | 4.46★ |
| Total Reviews | 22,589 | 54,400 | 5,912 | 5,400 |
| Avg Price | $41 | $14 | $26 | $8 |
| Brand Score | B- | A- | B | B+ |
Show more details
| Products | 6 | 6 | 5 | 5 |
| Quality Rate | 100% | 100% | 100% | 100% |
| Categories | 2 | 1 | 1 | 1 |
URBAN DECAY
Avg Rating: 4.57★
Reviews: 22,589
Avg Price: $41
100% rated 4+★
Our Top 3 from URBAN DECAY
URBAN DECAY Naked 3 Mini Eyeshadow Palette
4.7★ with 5.2K reviews — top-rated in makeup palettes
URBAN DECAY Naked Mini Sin Eyeshadow Palette
4.6★ with 1.7K reviews — top-rated in makeup palettes
URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette
4.4★ with 12K reviews — a solid choice in makeup palettes
Where URBAN DECAY Is Strongest
makeup palettes
Mascara
View all →
What You'll Spend on URBAN DECAY
Most URBAN DECAY products fall between $28 and $59.
URBAN DECAY is a premium brand — expect to pay more, but quality consistency (100% rated 4+★) suggests the premium is justified for most product lines.
What People Say About URBAN DECAY
Aggregated from review themes across 6 URBAN DECAY products.
- High pigmentation
- Wide color variety
- Good blendability
- Exceptional length and volume
- Inconsistent pigmentation across shades
- Some shades not eye-safe/labeling unclear
- Products arriving damaged
Where to Buy URBAN DECAY
URBAN DECAY products are available on Amazon — 6 products across 2 categories.
Browse URBAN DECAY on Amazon →Brand Bottom Line
- Brand Score
- B-
- Best Product
- Naked 3 Mini Eyeshadow Palette ($35) Buy on Amazon →
- Price Level
- Premium — avg $23 above category
- Quality
- 100% of products rated 4+★
- Best For
- Buyers who prioritize consistency over price
- Alternatives
- UCANBE (Score A-) · ColourPop (Score B)
URBAN DECAY delivers dependable value — start with its best-reviewed products. Start with the Naked 3 Mini Eyeshadow Palette.
Frequently Asked Questions
Is URBAN DECAY a good brand?
URBAN DECAY earns a Brand Score of B- on Mubboo. 100% of its 6 products are rated 4 stars or above, which puts it among the most consistent brands in makeup palettes. The main consideration is pricing — URBAN DECAY products average $41, $23 above the category average.
What is the best URBAN DECAY product to buy?
Based on 5.2K reviews and a Mubboo Score of A+, the Naked 3 Mini Eyeshadow Palette ($35) is URBAN DECAY's top pick. For a budget option, the Naked Mini Sin Eyeshadow Palette ($35) delivers 4.6★ at 0% of the cost.
Is URBAN DECAY worth the premium price?
URBAN DECAY averages $23 more than the typical makeup palettes product. Whether that's worth it depends on what you prioritize: the brand delivers consistent quality (100% rated 4+★), which reduces the risk of buyer's remorse.
URBAN DECAY vs UCANBE: which is better?
URBAN DECAY scores B- vs UCANBE's A-. URBAN DECAY edges ahead on average rating (4.57★ vs 4.38★), while UCANBE has more total reviews (54K vs 23K).
Sources & References
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