NuGo
Brand Score B-5 products · 1 categories · Avg 4.36★ · 2,649 reviews
Price range $22 – $39
Last analyzed: June 19, 2026
Browse products ↓Quick Take on NuGo
Score: B-- •Three out of four products earn 4+ stars — a solid track record
- •Focused on nutrition bars and drinks, where it averages 4.36★
- •A narrow lineup (1 category) — limited options if you want range
NuGo Dark Mint Chocolate Chip
4.6★ with 1.4K reviews — top-rated in nutrition bars and drinks
Brand Score: B-
B- in nutrition bars and drinks — NuGo's 5 products average 4.36★ across 1 category, with nutrition bars and drinks as the strongest line (4.36★ avg).
NuGo earns a Brand Score of B- on Mubboo, based on analysis of 5 products across 1 category. Value positioning (100/100) is the brand's strongest dimension. Category depth (13/100) is the area with the most room for improvement. NuGo's primary strength is in nutrition bars and drinks, where it averages 4.36★.
How we calculate Brand Score
Quality Consistency (40%): percentage of products rated 4+ stars
Market Presence (25%): total review volume, log-scaled
Value Positioning (20%): average price vs category average
Category Depth (15%): number of active product categories
Based on 5 NuGo products · last analyzed June 19, 2026.
How NuGo Compares
NuGo | Most Popular Quest | Highest Rated Atkins | Best Value CLIF Bar | |
|---|---|---|---|---|
| Avg Rating | 4.36★ | 4.45★ | 4.63★ | 4.47★ |
| Total Reviews | 2,649 | 38,925 | 31,316 | 29,481 |
| Avg Price | $30 | $22 | $32 | $20 |
| Brand Score | B- | B+ | B+ | B+ |
Show more details
| Products | 5 | 8 | 3 | 10 |
| Quality Rate | 80% | 100% | 100% | 100% |
| Categories | 1 | 1 | 1 | 1 |
NuGo
Avg Rating: 4.36★
Reviews: 2,649
Avg Price: $30
80% rated 4+★
Our Top 3 from NuGo
NuGo Dark Mint Chocolate Chip
4.6★ with 1.4K reviews — top-rated in nutrition bars and drinks
NuGo Fiber d'Lish Peanut Chocolate Chip
4.5★ with 314 reviews — top-rated in nutrition bars and drinks
NuGo Protein Bar
4.3★ with 519 reviews — a solid choice in nutrition bars and drinks
Where NuGo Is Strongest
nutrition bars and drinks
What You'll Spend on NuGo
Most NuGo products fall between $22 and $39.
NuGo prices in line with the category average — a balanced mix of cost and quality.
What People Say About NuGo
Aggregated from review themes across 5 NuGo products.
- Delicious, candy-like taste
- Suitable for low-carb, diabetic, and special diets
- Convenient on-the-go snack
- Excessive sweetness and artificial aftertaste
- Messy, crumbly texture
- Uncertainty about keto compatibility
Where to Buy NuGo
NuGo products are available on Amazon — 5 products across 1 categories.
Browse NuGo on Amazon →Brand Bottom Line
- Brand Score
- B-
- Best Product
- Dark Mint Chocolate Chip ($39) Buy on Amazon →
- Price Level
- Mid-range — near category average
- Quality
- 80% of products rated 4+★
- Best For
- Shoppers comparing options within nutrition bars and drinks
- Alternatives
- Quest (Score B+) · Atkins (Score B+)
NuGo is a solid choice in nutrition bars and drinks, with a few standouts worth a look. Start with the Dark Mint Chocolate Chip.
Frequently Asked Questions
Is NuGo a good brand?
NuGo earns a Brand Score of B- on Mubboo. 80% of its 5 products are rated 4 stars or above, which puts it in the reliable range in nutrition bars and drinks. The main consideration is pricing — NuGo products average $30, in line with the category average.
What is the best NuGo product to buy?
Based on 1.4K reviews and a Mubboo Score of A+, the Dark Mint Chocolate Chip ($39) is NuGo's top pick. For a budget option, the Fiber d'Lish Peanut Chocolate Chip ($28) delivers 4.5★ at 30% of the cost.
Is NuGo worth the premium price?
NuGo prices close to the category average ($30 vs $30), so you're not paying a brand premium.
NuGo vs Quest: which is better?
NuGo scores B- vs Quest's B+. NuGo trails slightly on rating (4.36★ vs 4.45★), while Quest has more total reviews (39K vs 2.6K).
Sources & References
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