Onalaska, WI (54650)

La Crosse County · La Crosse-Onalaska, WI-MN · Population 24,590

Fresh.Data current as of Apr 24, 2026

Onalaska, WI (ZIP 54650) sits in La Crosse County within the La Crosse-Onalaska metro area. The page draws on 2 federal data feeds retrieved Apr 27. Top health signal: Health Insurance comes in below the national average at 5.6%. NCES lists 6 schools serving the area, 6 non-charter. 4 colleges and universities serve the area, with median in-state tuition of $10,070. IRS data shows average household income (AGI) of $99,685, well above the ~$45K national average per return. FEMA has issued 18 federal disaster declarations affecting this ZIP since 1965. Only 5.1% of residents under 65 are uninsured (County Health Rankings, 2025) — well below the national county median. Fast-food restaurants outnumber grocery stores roughly 7-to-1 per capita (USDA Food Environment Atlas) — a "food swamp" pattern often linked to higher diet-related disease prevalence. New residents arriving here predominantly come from Monroe County, WI (IRS SOI Migration, 2022-2023). Healthcare access is the area's quieter strength; school options sit on the lighter side, so families may find themselves looking at districts a few ZIPs over. Notable: median household income $81,847, fair market rent of $1,290 for a two-bedroom, and a typical home value of $357,529, up 2.4% over the past year. Every figure on this page links to its underlying federal dataset with a retrieval date so you can audit the freshness yourself.

Demographics

Population & age

Total population
24,590
Median age
40.8

Race & ethnicity

White
87.7%
Black
1.9%
Asian
5.4%
Hispanic / Latino
2.3%
Other / multi-racial
4.1%

Income & housing

Median household income
$81,847
Median home value
$257,800

Education

Bachelor's degree or higher (age 25+)
37.4%

Employment

Unemployment rate
2.8%

Housing

Owner-occupied
7,248(67.6%)
Renter-occupied
3,466(32.4%)
Vacant units
236
Built (median)
1988

Commute

Public transit
13(0.1%)
Work from home
943(7.3%)
Avg commute
16.6 min

Economic wellbeing

Below poverty line
1,222(5.0%)
Uninsured
334(1.4%)

Digital access

Broadband access
9,471(88.4%)
No broadband
1,243(11.6%)

Language & nativity

Foreign-born
972(4.0%)
Non-English at home
1,677(7.2%)

Studio

$890

/month

1 Bed

$980

/month

2 Bed

$1,290

/month

3 Bed

$1,680

/month

4 Bed

$2,110

/month

HUD Fair Market Rents represent the 40th percentile of standard-quality rental housing in this area. FY2026 data.

Home values

Typical home value

$357,529

Zillow Home Value Index (ZHVI) · as of March 2026

Year-over-year change

+2.4%

vs. March 2025

5-year change

+29.9%

vs. March 2021

Metro area

La Crosse-Onalaska, WI-MN

Metropolitan statistical area

Source: Zillow Research, ZHVI All Homes (SFR, Condo/Co-op) Time Series (zillow.com/research/data). Zillow Home Value Index (ZHVI) is copyrighted by Zillow, Inc.

New housing construction

New housing units permitted

478

Across 246 permitted buildings. Total construction value: $121.6M.

Single-family

216

45% of total units

Multifamily (2+ unit)

262

55% of total units

Single-family value

$87.7M

construction value

Multifamily value

$33.9M

construction value

Apartment construction (5+ unit buildings) accounts for 44% of new units this year — the area is densifying, not just adding single-family stock.

Based on county-level data (2024).

Source: U.S. Census Bureau Building Permits Survey (census.gov/construction/bps). Public domain. BPS reports annual residential building permits from local permit-issuing jurisdictions, aggregated to county. A permit reflects intent to build, not a completed unit — actual construction lags by 6-24 months for multifamily projects.

Income & tax statistics

Tax returns filed

12,710

Average AGI

$99,685

Avg property tax

$430

EITC participation

7.6%

Income distribution

  • $1 – $25,00022.0% · 2,800
  • $25,000 – $50,00023.6% · 3,000
  • $50,000 – $75,00016.4% · 2,090
  • $75,000 – $100,00011.3% · 1,440
  • $100,000 – $200,00019.4% · 2,470
  • $200,000 or more7.2% · 910

Avg mortgage interest

$366

Avg charitable contribution

$833

Avg capital gains

$5,313

Avg total income tax

Source: IRS Statistics of Income — Individual Income Tax Statistics by ZIP Code (irs.gov). Public domain. Dollar columns reported in thousands by the IRS; figures here display real dollars. Total ZCTA AGI for the area was $1267.0M across all reported brackets.

Business & employment

Business establishments

695

Total employment

12,869

Annual payroll

$596.2M

Average annual pay

$46,326

Source: U.S. Census Bureau, ZIP Business Patterns (census.gov). Public domain. ZBP covers establishments with paid employees; Census suppresses employment and payroll values when fewer employers operate in a ZIP than would protect their confidentiality.

Employment & wages

Average annual pay

$58,448

Average weekly wage

$1,124

Total employment

69,521

Total establishments

3,551

That is roughly 11% below the US national average of $65,470 per worker.

Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages (bls.gov/cew). Public domain. QCEW is derived from state unemployment-insurance filings and covers ~95% of US jobs. Figures are county-level totals assigned to ZIPs whose primary county matches; small-employer cells are suppressed by BLS to protect employer confidentiality.

Unemployment

Unemployment rate

2.6%

That is 1.4 percentage points below the US national unemployment rate of about 4.0%.

Labor force

66,203

Employed

64,487

Unemployed

1,716

Based on La Crosse County, WI data (2024).

Source: U.S. Bureau of Labor Statistics, Local Area Unemployment Statistics (bls.gov/lau). Public domain. LAUS publishes monthly and annual labor-force estimates for every US county. Figures are county-level totals assigned to ZIPs whose primary county matches.

Banking access

FDIC-insured bank branches

10

Strong banking access

Multiple institutions and offices within easy reach of residents.

Total deposits

$801.7M

across all branches in this ZIP

Distinct institutions

9

different banks operating here

Top banks by deposits in this ZIP

  • 1.Wells Fargo Bank, National Association$208.4M · 1 branch
  • 2.Bremer Bank, National Association$126.4M · 1 branch
  • 3.Associated Bank, National Association$126.2M · 1 branch

Based on FDIC-insured branch offices as of June 30, 2024.

Source: FDIC Summary of Deposits (fdic.gov). Annual June-30 snapshot of every FDIC-insured branch and the deposits booked there. Figures cover all institutions reporting a branch address in this ZIP.

Alternative-fuel stations

Public EV charging stations

7

Established EV charging

Multiple public charging stations across the ZIP — typical of mid-density suburban and small-urban areas with active EV adoption.

Level 2 ports

11

AC charging — workplace, retail, home

DC Fast ports

0

Highway-class fast charging

Charging networks

  • Blink Network
  • ChargePoint Network
  • FLO
  • + 2 more networks

Active public stations only. Snapshot taken 2026; AFDC's underlying registry refreshes continuously as stations open and close.

Source: U.S. Department of Energy via NREL (afdc.energy.gov). Per-ZIP counts of active public alternative-fuel stations (electric, hydrogen, propane, CNG, biodiesel, E85, LNG, renewable diesel) and EV charging-port totals.

Public libraries

Public-library outlets

1

Single library outlet

One public-library outlet serves this ZIP — typical of suburban and small-town areas. Card holders also have full access to the rest of the system's branches.

Buildings

1

1 branch

Avg hours / week

57

across outlets in this ZIP

Avg square feet

22,351

per outlet

Outlets in this ZIP

  • 1.Onalaska Public Library

Public libraries provide free WiFi, computer access, children's programming, job-seeking resources, and meeting space — community infrastructure beyond books. FY2023 outlet inventory from the federal Public Libraries Survey.

Source: Institute of Museum and Library Services (imls.gov). Per-ZIP counts of active public-library outlets — central buildings, branches, and bookmobiles — operated by federally reporting library systems.

Social Vulnerability Index

Overall SVI

31st percentile

Moderate Vulnerability

Based on 9 census tracts, population 22,670

Vulnerability Themes

  • Socioeconomic Status16th percentile
  • Household Characteristics40th percentile
  • Racial & Ethnic Minority Status23rd percentile
  • Housing Type & Transportation58th percentile

Households Without Vehicle

696

Limited English Speakers

148

Persons with Disability

2,510

Without HS Diploma

535

Without Health Insurance

1,230

Adults Age 65+

4,262

The Social Vulnerability Index uses U.S. Census data to identify communities most at risk during public health emergencies and natural disasters. Higher percentiles indicate greater vulnerability. Tract-level scores are aggregated to this ZCTA via Census 2020 ZCTA→Tract crosswalk, weighted by land-area share. Source: atsdr.cdc.gov. Public domain.

Federal Disaster Declarations

Federally Declared Disasters

18

Date Range

1965–2020

Most Recent Declaration

COVID-19 PANDEMIC

Biological — declared April 4, 2020 (DR-4520)

Incident period: January 20, 2020 – May 11, 2023

Top Incident Types

  • Severe Storm7 (39%)
  • Flood6 (33%)
  • Biological2 (11%)
  • Hurricane1 (6%)
  • Drought1 (6%)
  • Other1 (6%)

Individual Assistance

9

Direct help to disaster survivors

Households Program

5

Housing & temporary lodging support

Public Assistance

17

Repair of public facilities & roads

Hazard Mitigation

8

Funding to reduce future disaster risk

FEMA declares disasters at the county level; counts here include every federally declared disaster touching any county that overlaps this ZIP. Statewide declarations and pre-1964 records without county granularity are excluded. Program flags reflect which FEMA assistance categories were activated (Individual Assistance, Households, Public Assistance, Hazard Mitigation). Source: fema.gov/openfema. Public domain.

Air quality

Median daily AQI

37

Good
Good 197dModerate 8d

Peak AQI (2024)

67

Moderate

Primary pollutant

Ozone

205 days as main pollutant

Days measured

205

Based on La Crosse County data (2024).

Source: U.S. Environmental Protection Agency, Air Quality System (epa.gov). Public domain. Only counties with EPA AQS monitoring stations appear here (~30% of US counties); rural ZIPs whose primary county has no monitor will not show this section.

Community health profile

Years of potential life lost (per 100K)

6,575

That is roughly 1,625 years per 100,000 below the national county median (~8,200).

Premature death is the headline composite outcome CHR reports — age-adjusted, all-cause, before age 75.

Fair or poor health

14%

of adults self-report

Poor physical health days

3.8

avg per adult per month

Poor mental health days

5.1

avg per adult per month

Uninsured

5.1%

of residents under 65

Primary care MDs

140

per 100,000 residents

Preventable hospital stays

1,635

per 100K Medicare enrollees

Food environment (0-10)

8.8

10 = best access & security

Exercise access

83%

residents near a facility

Flu vaccinated

63%

of Medicare enrollees

Low birth weight (under 2,500 g) accounts for 6.9% of live births in this county — an early-life health input that downstream outcomes track against.

Based on La Crosse data (2025 CHR release).

Source: County Health Rankings & Roadmaps, University of Wisconsin Population Health Institute (countyhealthrankings.org). Annual release. Underlying source datasets vary by measure (CDC BRFSS, NCHS Vital Statistics, AHA, USDA Food Environment Atlas, and others). Figures are county-level and assigned to every ZIP whose primary county matches.

Food access

Food access status

Moderate food access challenges

20.8% of La Crosse County, WI residents live more than 1 mile (urban) or 10 miles (rural) from the nearest supermarket.

Grocery stores

0.11

per 1,000 residents

Supercenters & clubs

0.03

per 1,000 residents

SNAP-authorized stores

0.53

accepting food benefits

Fast-food restaurants

0.79

per 1,000 residents

Among low-income residents, 4.8% are low-access — those without a supermarket within 1 mile (urban) or 10 miles (rural).

Per-1,000 figures show how many of each store type exist in La Crosse County, WI for every 1,000 residents. Higher grocery and supercenter density usually means easier access to fresh food; higher convenience-store-only density (with low grocery rate) often signals a food swamp.

Source: USDA Economic Research Service, Food Environment Atlas (ers.usda.gov). County-level metrics fanned to ZIP via the primary county in the Census ZCTA-county relationship file. Variable years differ per family (stores ~2020, low-access ~2019).

Who’s moving in and out

Net migration (2022-2023)

+362 people

+152 households−$3.9M net AGI flow

Moved in

3,985households

5,989 people • $230.1M AGI

Moved out

3,833households

5,627 people • $234.0M AGI

Where new residents came from

  1. Monroe County, WI254 households
  2. Houston County, MN160 households
  3. Vernon County, WI154 households
  4. Trempealeau County, WI134 households
  5. Dane County, WI114 households

Where departing residents went

  1. Monroe County, WI205 households
  2. Dane County, WI180 households
  3. Houston County, MN169 households
  4. Trempealeau County, WI147 households
  5. Vernon County, WI132 households

Incoming households reported an average AGI of $57,742 versus departing households' $61,049.

Source: U.S. Internal Revenue Service, Statistics of Income, Migration Data (irs.gov). Public domain. Migration is measured by year-over-year changes in the address on individual tax returns; figures are county-level totals attributed to ZIPs whose primary county matches. Foreign migration contributes to inflow/outflow totals but does not appear in the top-county lists. Small flows are suppressed by IRS to protect taxpayer confidentiality.

Data sources used on this page

Health profile

Crude prevalence estimates from CDC PLACES, derived from BRFSS small-area modeling. Population-level figures only.

Schools in this ZIP

6 schools serve this ZIP, including 6 non-charter.

Top 5 schools by enrollment
SchoolTypeGradesEnrollment
Onalaska HighPublic9–12949
Onalaska MiddlePublic6–8668
Eagle Bluff ElementaryPublic-1–5483
Northern Hills ElementaryPublic-1–5480
Pertzsch ElementaryPublic-1–5380

Showing top 5 by enrollment. 1 more schools serve this ZIP.

Schools listed from NCES Common Core of Data via the Urban Institute Education Data Portal.

Fresh.NCES CCD via Urban Institute EDP · Apr 27, 2026

Colleges & universities nearby

Colleges in this area

4

Median in-state tuition

$10,070

Median earnings (10 yr)

$50,482

  • 2-Year
    In-state tuition
    Out-of-state tuition
    Acceptance rate
    Graduation rate
    91.3%
    Median earnings (10 yr)
    $30,744
    Median student debt
    $8,374
  • University of Wisconsin-La Crosse

    La Crosse, WI · 54601

    4-Year
    In-state tuition
    $10,070
    Out-of-state tuition
    $19,517
    Acceptance rate
    75.5%
    Graduation rate
    71.1%
    Median earnings (10 yr)
    $60,378
    Median student debt
    $22,500
  • Western Technical College

    La Crosse, WI · 54601

    2-Year
    In-state tuition
    $4,820
    Out-of-state tuition
    $7,078
    Acceptance rate
    Graduation rate
    36.4%
    Median earnings (10 yr)
    $45,303
    Median student debt
    $11,500
  • Viterbo University

    La Crosse, WI · 54601

    4-Year
    In-state tuition
    $34,250
    Out-of-state tuition
    $34,250
    Acceptance rate
    72.4%
    Graduation rate
    66.8%
    Median earnings (10 yr)
    $55,660
    Median student debt
    $25,000

Source: U.S. Department of Education College Scorecard (collegescorecard.ed.gov). Public domain data. Earnings figures reflect median earnings 10 years after entry for federally-aided students.

What these numbers say together

Onalaska, WI (ZIP 54650) sits in La Crosse County within the La Crosse-Onalaska metro area. The page draws on 2 federal data feeds retrieved Apr 27. Top health signal: Health Insurance comes in below the national average at 5.6%. NCES lists 6 schools serving the area, 6 non-charter. 4 colleges and universities serve the area, with median in-state tuition of $10,070. IRS data shows average household income (AGI) of $99,685, well above the ~$45K national average per return. FEMA has issued 18 federal disaster declarations affecting this ZIP since 1965. Only 5.1% of residents under 65 are uninsured (County Health Rankings, 2025) — well below the national county median. Fast-food restaurants outnumber grocery stores roughly 7-to-1 per capita (USDA Food Environment Atlas) — a "food swamp" pattern often linked to higher diet-related disease prevalence. New residents arriving here predominantly come from Monroe County, WI (IRS SOI Migration, 2022-2023). Healthcare access is the area's quieter strength; school options sit on the lighter side, so families may find themselves looking at districts a few ZIPs over. Notable: median household income $81,847, fair market rent of $1,290 for a two-bedroom, and a typical home value of $357,529, up 2.4% over the past year. Every figure on this page links to its underlying federal dataset with a retrieval date so you can audit the freshness yourself.

The two domains pull in different directions. Healthcare access reads strong, but the on-paper school count is on the lighter side — that’s less a quality signal and more a density one. Households here often look at districts a few ZIPs over for school choice while keeping their providers local.

One concrete reading worth keeping: Depression prevalence sits near the national rate at 23.2%. Each figure on this page links to the original federal dataset with its retrieval date — this synthesis is a reading, not a substitute for the underlying records.

Frequently Asked Questions — ZIP 54650

What is the obesity rate in ZIP 54650?

36.5%, which is 3.5 percentage points above the national average of 33.0% (CDC PLACES, retrieved Apr 24, 2026).

What is the depression rate in ZIP 54650?

23.2%, which is 1.2 percentage points above the national average of 22.0% (CDC PLACES, retrieved Apr 24, 2026).

What is the high blood pressure rate in ZIP 54650?

31.2%, which is 0.8 percentage points below the national average of 32.0% (CDC PLACES, retrieved Apr 24, 2026).

How many schools are in ZIP 54650?

6 schools serve this ZIP, including 6 public schools (NCES CCD, retrieved Apr 27, 2026). No charter schools are listed in this ZIP by NCES CCD.

Does ZIP 54650 have charter schools?

No charter schools are listed in ZIP 54650 by NCES CCD (retrieved Apr 27, 2026).

Are there high schools in ZIP 54650?

Yes, 1 high school serves this ZIP: Onalaska High. (NCES CCD, retrieved Apr 27, 2026).

What is the population of ZIP 54650?

24,590 people live in ZIP 54650, with a median age of 40.8 (Census ACS 5-Year 2022, retrieved Apr 30, 2026).

What is the median household income in ZIP 54650?

$81,847 per year (Census ACS 5-Year 2022, retrieved Apr 30, 2026).

Is ZIP 54650 mostly renters or homeowners?

In ZIP 54650, 67.6% of occupied housing units are owner-occupied and 32.4% are renter-occupied (Census ACS 5-Year 2022, retrieved Apr 30, 2026).

How do people commute in ZIP 54650?

In ZIP 54650, 7.3% of workers work from home. Public transit is used by 0.1% of commuters (Census ACS 5-Year 2022, retrieved Apr 30, 2026).

What is the poverty rate in ZIP 54650?

5.0% of the population in ZIP 54650 lives below the federal poverty line (Census ACS 5-Year 2022, retrieved Apr 30, 2026).

What percentage of households in ZIP 54650 have broadband internet?

88.4% of households in ZIP 54650 have broadband internet access (Census ACS 5-Year 2022, retrieved Apr 30, 2026).

What is the typical home value in ZIP 54650?

The typical home value in ZIP 54650 is $357,529, up 2.4% from a year ago (Zillow Home Value Index, retrieved May 1, 2026).

Are home values rising or falling in ZIP 54650?

Home values are up 2.4% over the past year and up 29.9% over the past five years (Zillow Home Value Index, retrieved May 1, 2026).

What is the average household income in ZIP 54650?

The average Adjusted Gross Income reported on tax returns from ZIP 54650 (Onalaska, WI) is $99,685 per return (IRS SOI Tax Year 2022, retrieved May 2, 2026).

How much do homeowners pay in property tax in ZIP 54650?

Tax returns from ZIP 54650 report an average of $430 per return in real-estate tax deductions (IRS SOI Tax Year 2022, retrieved May 2, 2026).

What percentage of residents in ZIP 54650 earn over $200,000?

7.2% of tax returns from ZIP 54650 (Onalaska, WI) report Adjusted Gross Income of $200,000 or more (IRS SOI Tax Year 2022, retrieved May 2, 2026).

How many businesses are in ZIP 54650?

As of 2022, 695 business establishments operated in ZIP 54650 employing 12,869 workers (Census ZIP Business Patterns, retrieved May 3, 2026).

What is the average salary in ZIP 54650?

The average annual pay across all local establishments in ZIP 54650 is $46,326, based on Census ZIP Business Patterns 2022 data (retrieved May 3, 2026).

How vulnerable is ZIP 54650 to disasters and public health emergencies?

According to the CDC Social Vulnerability Index (2022), ZIP 54650 ranks in the 31th percentile nationally for social vulnerability — a moderate vulnerability profile (retrieved May 3, 2026).

What is the biggest vulnerability factor in ZIP 54650?

Housing Type & Transportation is the highest-scoring CDC SVI theme for ZIP 54650, ranking in the 58th percentile nationally (CDC/ATSDR Social Vulnerability Index 2022, retrieved May 3, 2026).

How many federally declared disasters has ZIP 54650 experienced?

FEMA has recorded 18 federal disaster declarations affecting ZIP 54650 between 1965–2020 (FEMA OpenFEMA Disaster Declarations, retrieved May 3, 2026).

What kinds of disasters most often hit ZIP 54650?

Severe Storm is the most common federally declared disaster type affecting ZIP 54650, accounting for 7 of 18 declarations (39%, FEMA OpenFEMA, retrieved May 3, 2026).

What was the most recent disaster declared for ZIP 54650?

The most recent FEMA disaster declaration affecting ZIP 54650 was "COVID-19 PANDEMIC" — a biological declared in 2020 (DR-4520) (FEMA OpenFEMA, retrieved May 3, 2026).

What colleges are near ZIP 54650?

4 colleges and universities are listed near ZIP 54650 by the U.S. Department of Education College Scorecard, including The Salon Professional Academy-Onalaska, University Of Wisconsin-La Crosse, and Western Technical College (retrieved May 2, 2026).

What is the average tuition at colleges near ZIP 54650?

Median in-state tuition across 4 nearby institutions is $10,070 (College Scorecard, retrieved May 2, 2026).

What do graduates earn from colleges near ZIP 54650?

Graduates of nearby colleges earn a median of $50,482 ten years after entry (College Scorecard, retrieved May 2, 2026).

What data is available for ZIP 54650?

This page covers health outcomes from CDC PLACES (40 metrics), school information from NCES CCD (6 schools), demographics from the Census ACS 5-Year (2022), home values from the Zillow Home Value Index, colleges from the U.S. Department of Education College Scorecard (4 institutions), income & tax statistics from the IRS SOI (Tax Year 2022), local business & employment from Census ZIP Business Patterns (2022), social vulnerability scores from the CDC/ATSDR SVI (2022), and federal disaster declarations from FEMA OpenFEMA (18 on record). Data is refreshed on Mubboo's standard schedule.

How current is this data?

Health data retrieved Apr 24, 2026 from CDC PLACES. School data retrieved Apr 27, 2026 from NCES CCD. Demographics retrieved Apr 30, 2026 from Census ACS 5-Year (2022). Home values retrieved May 1, 2026 from Zillow Research. College data retrieved May 2, 2026 from U.S. Dept of Education College Scorecard. Income & tax statistics retrieved May 2, 2026 from IRS SOI (Tax Year 2022). Business & employment retrieved May 3, 2026 from Census ZBP (2022). Social vulnerability scores retrieved May 3, 2026 from CDC/ATSDR SVI (2022). Federal disaster declarations retrieved May 3, 2026 from FEMA OpenFEMA (18 on record).

More Info topics

Nearby ZIPs: more ZIP code profiles launching Q3 2026.

Have a specific question about ZIP 54650?

Ask Mubboo — launching Q4 2026.

By Mubboo Editorial Team

Last reviewed Apr 24, 2026


Data sources

This page observes HIPAA and FERPA by surfacing only aggregate, de-identified federal datasets. Individual records are never displayed.

Mubboo may earn commissions from partner links. This does not affect our editorial independence.

Data refreshed via Mubboo's ETL pipeline; oldest source on this page retrieved Apr 24, 2026.