Maine, WI (54401)

Marathon County · Wausau, WI · Population 31,292

Fresh.Data current as of Apr 24, 2026

Maine, WI (ZIP 54401) sits in Marathon County within the Wausau metro area. The page draws on 2 federal data feeds retrieved Apr 27. Top health signal: Health Insurance comes in below the national average at 8.0%. NCES lists 10 schools serving the area, 10 non-charter. 5 colleges and universities serve the area, with median in-state tuition of $5,002. IRS data shows average household income (AGI) of $79,727, well above the ~$45K national average per return. FEMA has issued 11 federal disaster declarations affecting this ZIP since 1965. New residents arriving here predominantly come from Wood County, WI (IRS SOI Migration, 2022-2023). Healthcare access and school options both run strong here, giving residents a wide menu of providers and enrollment choices nearby. Notable: median household income $64,799, fair market rent of $1,170 for a two-bedroom, and a typical home value of $251,318, up 9.5% over the past year. Every figure on this page links to its underlying federal dataset with a retrieval date so you can audit the freshness yourself.

Demographics

Population & age

Total population
31,292
Median age
40.2

Race & ethnicity

White
82.3%
Black
0.5%
Asian
10.7%
Hispanic / Latino
4.5%
Other / multi-racial
6.1%

Income & housing

Median household income
$64,799
Median home value
$173,800

Education

Bachelor's degree or higher (age 25+)
29.8%

Employment

Unemployment rate
3.2%

Housing

Owner-occupied
8,627(65.7%)
Renter-occupied
4,506(34.3%)
Vacant units
996
Built (median)
1973

Commute

Public transit
67(0.4%)
Work from home
1,511(10.1%)
Avg commute
13.6 min

Economic wellbeing

Below poverty line
3,406(11.1%)
Uninsured
170(0.5%)

Digital access

Broadband access
11,793(89.8%)
No broadband
1,340(10.2%)

Language & nativity

Foreign-born
2,218(7.1%)
Non-English at home
3,911(13.3%)

Studio

$810

/month

1 Bed

$910

/month

2 Bed

$1,170

/month

3 Bed

$1,540

/month

4 Bed

$1,550

/month

HUD Fair Market Rents represent the 40th percentile of standard-quality rental housing in this area. FY2026 data.

Home values

Typical home value

$251,318

Zillow Home Value Index (ZHVI) · as of March 2026

Year-over-year change

+9.5%

vs. March 2025

5-year change

+51.3%

vs. March 2021

Metro area

Wausau-Weston, WI

Metropolitan statistical area

Source: Zillow Research, ZHVI All Homes (SFR, Condo/Co-op) Time Series (zillow.com/research/data). Zillow Home Value Index (ZHVI) is copyrighted by Zillow, Inc.

New housing construction

New housing units permitted

408

Across 226 permitted buildings. Total construction value: $116.7M.

Single-family

216

53% of total units

Multifamily (2+ unit)

192

47% of total units

Single-family value

$77.7M

construction value

Multifamily value

$39.0M

construction value

Apartment construction (5+ unit buildings) accounts for 47% of new units this year — the area is densifying, not just adding single-family stock.

Based on county-level data (2024).

Source: U.S. Census Bureau Building Permits Survey (census.gov/construction/bps). Public domain. BPS reports annual residential building permits from local permit-issuing jurisdictions, aggregated to county. A permit reflects intent to build, not a completed unit — actual construction lags by 6-24 months for multifamily projects.

Income & tax statistics

Tax returns filed

16,130

Average AGI

$79,727

Avg property tax

$308

EITC participation

11.5%

Income distribution

  • $1 – $25,00025.7% · 4,150
  • $25,000 – $50,00027.5% · 4,430
  • $50,000 – $75,00016.4% · 2,650
  • $75,000 – $100,00010.4% · 1,670
  • $100,000 – $200,00014.5% · 2,340
  • $200,000 or more5.5% · 890

Avg mortgage interest

$267

Avg charitable contribution

$692

Avg capital gains

$4,073

Avg total income tax

Source: IRS Statistics of Income — Individual Income Tax Statistics by ZIP Code (irs.gov). Public domain. Dollar columns reported in thousands by the IRS; figures here display real dollars. Total ZCTA AGI for the area was $1286.0M across all reported brackets.

Business & employment

Business establishments

1,033

Total employment

25,094

Annual payroll

$1.4B

Average annual pay

$55,383

Source: U.S. Census Bureau, ZIP Business Patterns (census.gov). Public domain. ZBP covers establishments with paid employees; Census suppresses employment and payroll values when fewer employers operate in a ZIP than would protect their confidentiality.

Employment & wages

Average annual pay

$57,976

Average weekly wage

$1,115

Total employment

70,626

Total establishments

3,960

That is roughly 11% below the US national average of $65,470 per worker.

Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages (bls.gov/cew). Public domain. QCEW is derived from state unemployment-insurance filings and covers ~95% of US jobs. Figures are county-level totals assigned to ZIPs whose primary county matches; small-employer cells are suppressed by BLS to protect employer confidentiality.

Unemployment

Unemployment rate

2.6%

That is 1.4 percentage points below the US national unemployment rate of about 4.0%.

Labor force

75,337

Employed

73,375

Unemployed

1,962

Based on Marathon County, WI data (2024).

Source: U.S. Bureau of Labor Statistics, Local Area Unemployment Statistics (bls.gov/lau). Public domain. LAUS publishes monthly and annual labor-force estimates for every US county. Figures are county-level totals assigned to ZIPs whose primary county matches.

Banking access

FDIC-insured bank branches

12

Strong banking access

Multiple institutions and offices within easy reach of residents.

Total deposits

$1.7B

across all branches in this ZIP

Distinct institutions

9

different banks operating here

Top banks by deposits in this ZIP

  • 1.Peoples State Bank$470.5M · 2 branches
  • 2.Associated Bank, National Association$434.3M · 1 branch
  • 3.IncredibleBank$347.1M · 2 branches

Based on FDIC-insured branch offices as of June 30, 2024.

Source: FDIC Summary of Deposits (fdic.gov). Annual June-30 snapshot of every FDIC-insured branch and the deposits booked there. Figures cover all institutions reporting a branch address in this ZIP.

Community health centers

Federally funded health-center sites

3

Multiple health-center sites

A handful of federally funded community health centers serve residents — typical of mid-density suburban and small-urban areas.

FQHC sites

3

federally qualified

Look-Alike sites

0

FQHC equivalents

Avg hours / week

8

across sites in this ZIP

Sites in this ZIP

  • 1.Bridge Community Health Clinic - John Muir MS
  • 2.Bridge Community Health Clinic - Wausau West HS
  • 3.Bridge Community Health Clinic - GD Jones ES

Federally Qualified Health Centers (FQHCs) and Look-Alike sites provide primary care on a sliding-fee scale, regardless of ability to pay. Active sites only; data refreshed 2026.

Source: HRSA Bureau of Primary Health Care (data.hrsa.gov). Per-ZIP counts of active service-delivery sites operated by Health Center Program grantees and Look-Alike organizations.

Alternative-fuel stations

Public EV charging stations

5

Established EV charging

Multiple public charging stations across the ZIP — typical of mid-density suburban and small-urban areas with active EV adoption.

Level 2 ports

1

AC charging — workplace, retail, home

DC Fast ports

0

Highway-class fast charging

Charging networks

  • Blink Network
  • EV Connect
  • FORD_CHARGE
  • + 2 more networks

CNG

1

Compressed natural gas

Other

2

Biodiesel, E85, LNG, RD

Active public stations only. Snapshot taken 2026; AFDC's underlying registry refreshes continuously as stations open and close.

Source: U.S. Department of Energy via NREL (afdc.energy.gov). Per-ZIP counts of active public alternative-fuel stations (electric, hydrogen, propane, CNG, biodiesel, E85, LNG, renewable diesel) and EV charging-port totals.

Social Vulnerability Index

Overall SVI

47th percentile

Moderate Vulnerability

Based on 12 census tracts, population 30,049

Vulnerability Themes

  • Socioeconomic Status41st percentile
  • Household Characteristics66th percentile
  • Racial & Ethnic Minority Status31st percentile
  • Housing Type & Transportation46th percentile

Households Without Vehicle

648

Limited English Speakers

718

Persons with Disability

4,224

Without HS Diploma

1,895

Without Health Insurance

1,779

Adults Age 65+

5,923

The Social Vulnerability Index uses U.S. Census data to identify communities most at risk during public health emergencies and natural disasters. Higher percentiles indicate greater vulnerability. Tract-level scores are aggregated to this ZCTA via Census 2020 ZCTA→Tract crosswalk, weighted by land-area share. Source: atsdr.cdc.gov. Public domain.

Federal Disaster Declarations

Federally Declared Disasters

11

Date Range

1965–2020

Most Recent Declaration

COVID-19 PANDEMIC

Biological — declared April 4, 2020 (DR-4520)

Incident period: January 20, 2020 – May 11, 2023

Top Incident Types

  • Severe Storm4 (36%)
  • Biological2 (18%)
  • Tornado2 (18%)
  • Hurricane1 (9%)
  • Drought1 (9%)
  • Other1 (9%)

Individual Assistance

5

Direct help to disaster survivors

Households Program

2

Housing & temporary lodging support

Public Assistance

8

Repair of public facilities & roads

Hazard Mitigation

5

Funding to reduce future disaster risk

FEMA declares disasters at the county level; counts here include every federally declared disaster touching any county that overlaps this ZIP. Statewide declarations and pre-1964 records without county granularity are excluded. Program flags reflect which FEMA assistance categories were activated (Individual Assistance, Households, Public Assistance, Hazard Mitigation). Source: fema.gov/openfema. Public domain.

Air quality

Median daily AQI

37

Good
Good 311dModerate 54dUnhealthy 1d

Peak AQI (2024)

151

Unhealthy

Primary pollutant

PM2.5

200 days as main pollutant

Days measured

366

Based on Marathon County data (2024).

Source: U.S. Environmental Protection Agency, Air Quality System (epa.gov). Public domain. Only counties with EPA AQS monitoring stations appear here (~30% of US counties); rural ZIPs whose primary county has no monitor will not show this section.

Community health profile

Years of potential life lost (per 100K)

6,974

That is roughly 1,226 years per 100,000 below the national county median (~8,200).

Premature death is the headline composite outcome CHR reports — age-adjusted, all-cause, before age 75.

Fair or poor health

15%

of adults self-report

Poor physical health days

3.9

avg per adult per month

Poor mental health days

5.2

avg per adult per month

Uninsured

6.8%

of residents under 65

Primary care MDs

94

per 100,000 residents

Preventable hospital stays

2,290

per 100K Medicare enrollees

Food environment (0-10)

8.8

10 = best access & security

Exercise access

73%

residents near a facility

Flu vaccinated

52%

of Medicare enrollees

Low birth weight (under 2,500 g) accounts for 6.9% of live births in this county — an early-life health input that downstream outcomes track against.

Based on Marathon data (2025 CHR release).

Source: County Health Rankings & Roadmaps, University of Wisconsin Population Health Institute (countyhealthrankings.org). Annual release. Underlying source datasets vary by measure (CDC BRFSS, NCHS Vital Statistics, AHA, USDA Food Environment Atlas, and others). Figures are county-level and assigned to every ZIP whose primary county matches.

Food access

Food access status

Moderate food access challenges

23.2% of Marathon County, WI residents live more than 1 mile (urban) or 10 miles (rural) from the nearest supermarket.

Grocery stores

0.18

per 1,000 residents

Supercenters & clubs

0.03

per 1,000 residents

SNAP-authorized stores

0.83

accepting food benefits

Fast-food restaurants

0.55

per 1,000 residents

Among low-income residents, 5.6% are low-access — those without a supermarket within 1 mile (urban) or 10 miles (rural).

Per-1,000 figures show how many of each store type exist in Marathon County, WI for every 1,000 residents. Higher grocery and supercenter density usually means easier access to fresh food; higher convenience-store-only density (with low grocery rate) often signals a food swamp.

Source: USDA Economic Research Service, Food Environment Atlas (ers.usda.gov). County-level metrics fanned to ZIP via the primary county in the Census ZCTA-county relationship file. Variable years differ per family (stores ~2020, low-access ~2019).

Who’s moving in and out

Net migration (2022-2023)

−143 people

−157 households−$24.6M net AGI flow

Moved in

3,549households

5,710 people • $223.3M AGI

Moved out

3,706households

5,853 people • $247.9M AGI

Where new residents came from

  1. Wood County, WI249 households
  2. Lincoln County, WI187 households
  3. Portage County, WI166 households
  4. Clark County, WI120 households
  5. Dane County, WI102 households

Where departing residents went

  1. Wood County, WI253 households
  2. Lincoln County, WI198 households
  3. Portage County, WI194 households
  4. Dane County, WI135 households
  5. Clark County, WI131 households

Incoming households reported an average AGI of $62,906 versus departing households' $66,891.

Source: U.S. Internal Revenue Service, Statistics of Income, Migration Data (irs.gov). Public domain. Migration is measured by year-over-year changes in the address on individual tax returns; figures are county-level totals attributed to ZIPs whose primary county matches. Foreign migration contributes to inflow/outflow totals but does not appear in the top-county lists. Small flows are suppressed by IRS to protect taxpayer confidentiality.

Data sources used on this page

Health profile

Crude prevalence estimates from CDC PLACES, derived from BRFSS small-area modeling. Population-level figures only.

Schools in this ZIP

10 schools serve this ZIP, including 10 non-charter.

Top 5 schools by enrollment
SchoolTypeGradesEnrollment
West HighPublic9–121,396
John Muir MiddlePublic6–81,019
G D Jones ElementaryPublic-1–5536
Thomas Jefferson ElementaryPublic-1–5351
Stettin ElementaryPublic0–5289

Showing top 5 by enrollment. 5 more schools serve this ZIP.

Schools listed from NCES Common Core of Data via the Urban Institute Education Data Portal.

Fresh.NCES CCD via Urban Institute EDP · Apr 27, 2026

Colleges & universities nearby

Colleges in this area

5

Median in-state tuition

$5,002

Median earnings (10 yr)

$42,253

  • 2-Year
    In-state tuition
    $4,889
    Out-of-state tuition
    $7,132
    Acceptance rate
    Graduation rate
    47.3%
    Median earnings (10 yr)
    $44,925
    Median student debt
    $7,500
  • Rasmussen University-Wausau

    Wausau, WI · 54401

    4-Year
    In-state tuition
    Out-of-state tuition
    Acceptance rate
    Graduation rate
    Median earnings (10 yr)
    $39,080
    Median student debt
    $20,899
  • University of Wisconsin-Stevens Point

    Stevens Point, WI · 54481

    4-Year
    In-state tuition
    $9,488
    Out-of-state tuition
    $18,508
    Acceptance rate
    91.8%
    Graduation rate
    53.2%
    Median earnings (10 yr)
    $52,021
    Median student debt
    $21,503
  • Mid-State Technical College

    Wisconsin Rapids, WI · 54494

    2-Year
    In-state tuition
    $5,002
    Out-of-state tuition
    $7,171
    Acceptance rate
    Graduation rate
    53.1%
    Median earnings (10 yr)
    $42,253
    Median student debt
    $8,000
  • Certificate
    In-state tuition
    Out-of-state tuition
    Acceptance rate
    Graduation rate
    72.5%
    Median earnings (10 yr)
    $28,037
    Median student debt
    $5,606

Source: U.S. Department of Education College Scorecard (collegescorecard.ed.gov). Public domain data. Earnings figures reflect median earnings 10 years after entry for federally-aided students.

What these numbers say together

Maine, WI (ZIP 54401) sits in Marathon County within the Wausau metro area. The page draws on 2 federal data feeds retrieved Apr 27. Top health signal: Health Insurance comes in below the national average at 8.0%. NCES lists 10 schools serving the area, 10 non-charter. 5 colleges and universities serve the area, with median in-state tuition of $5,002. IRS data shows average household income (AGI) of $79,727, well above the ~$45K national average per return. FEMA has issued 11 federal disaster declarations affecting this ZIP since 1965. New residents arriving here predominantly come from Wood County, WI (IRS SOI Migration, 2022-2023). Healthcare access and school options both run strong here, giving residents a wide menu of providers and enrollment choices nearby. Notable: median household income $64,799, fair market rent of $1,170 for a two-bedroom, and a typical home value of $251,318, up 9.5% over the past year. Every figure on this page links to its underlying federal dataset with a retrieval date so you can audit the freshness yourself.

These two readings tell a consistent story. Strong access numbers usually correlate with denser provider networks, and a high school count signals the population base that supports them. Reading them together: a household weighing this ZIP for a multi-year stay can expect both healthcare and education infrastructure to keep pace.

One concrete reading worth keeping: Depression prevalence sits near the national rate at 23.9%. Each figure on this page links to the original federal dataset with its retrieval date — this synthesis is a reading, not a substitute for the underlying records.

Frequently Asked Questions — ZIP 54401

What is the obesity rate in ZIP 54401?

35.9%, which is 2.9 percentage points above the national average of 33.0% (CDC PLACES, retrieved Apr 24, 2026).

What is the depression rate in ZIP 54401?

23.9%, which is 1.9 percentage points above the national average of 22.0% (CDC PLACES, retrieved Apr 24, 2026).

What is the high blood pressure rate in ZIP 54401?

33.9%, which is 1.9 percentage points above the national average of 32.0% (CDC PLACES, retrieved Apr 24, 2026).

How many schools are in ZIP 54401?

10 schools serve this ZIP, including 10 public schools (NCES CCD, retrieved Apr 27, 2026). No charter schools are listed in this ZIP by NCES CCD.

Does ZIP 54401 have charter schools?

No charter schools are listed in ZIP 54401 by NCES CCD (retrieved Apr 27, 2026).

Are there high schools in ZIP 54401?

Yes, 1 high school serves this ZIP: West High. (NCES CCD, retrieved Apr 27, 2026).

What is the population of ZIP 54401?

31,292 people live in ZIP 54401, with a median age of 40.2 (Census ACS 5-Year 2022, retrieved Apr 30, 2026).

What is the median household income in ZIP 54401?

$64,799 per year (Census ACS 5-Year 2022, retrieved Apr 30, 2026).

Is ZIP 54401 mostly renters or homeowners?

In ZIP 54401, 65.7% of occupied housing units are owner-occupied and 34.3% are renter-occupied (Census ACS 5-Year 2022, retrieved Apr 30, 2026).

How do people commute in ZIP 54401?

In ZIP 54401, 10.1% of workers work from home. Public transit is used by 0.4% of commuters (Census ACS 5-Year 2022, retrieved Apr 30, 2026).

What is the poverty rate in ZIP 54401?

11.1% of the population in ZIP 54401 lives below the federal poverty line (Census ACS 5-Year 2022, retrieved Apr 30, 2026).

What percentage of households in ZIP 54401 have broadband internet?

89.8% of households in ZIP 54401 have broadband internet access (Census ACS 5-Year 2022, retrieved Apr 30, 2026).

What is the typical home value in ZIP 54401?

The typical home value in ZIP 54401 is $251,318, up 9.5% from a year ago (Zillow Home Value Index, retrieved May 1, 2026).

Are home values rising or falling in ZIP 54401?

Home values are up 9.5% over the past year and up 51.3% over the past five years (Zillow Home Value Index, retrieved May 1, 2026).

What is the average household income in ZIP 54401?

The average Adjusted Gross Income reported on tax returns from ZIP 54401 (Maine, WI) is $79,727 per return (IRS SOI Tax Year 2022, retrieved May 2, 2026).

How much do homeowners pay in property tax in ZIP 54401?

Tax returns from ZIP 54401 report an average of $308 per return in real-estate tax deductions (IRS SOI Tax Year 2022, retrieved May 2, 2026).

What percentage of residents in ZIP 54401 earn over $200,000?

5.5% of tax returns from ZIP 54401 (Maine, WI) report Adjusted Gross Income of $200,000 or more (IRS SOI Tax Year 2022, retrieved May 2, 2026).

How many businesses are in ZIP 54401?

As of 2022, 1,033 business establishments operated in ZIP 54401 employing 25,094 workers (Census ZIP Business Patterns, retrieved May 3, 2026).

What is the average salary in ZIP 54401?

The average annual pay across all local establishments in ZIP 54401 is $55,383, based on Census ZIP Business Patterns 2022 data (retrieved May 3, 2026).

How vulnerable is ZIP 54401 to disasters and public health emergencies?

According to the CDC Social Vulnerability Index (2022), ZIP 54401 ranks in the 47th percentile nationally for social vulnerability — a moderate vulnerability profile (retrieved May 3, 2026).

What is the biggest vulnerability factor in ZIP 54401?

Household Characteristics is the highest-scoring CDC SVI theme for ZIP 54401, ranking in the 66th percentile nationally (CDC/ATSDR Social Vulnerability Index 2022, retrieved May 3, 2026).

How many federally declared disasters has ZIP 54401 experienced?

FEMA has recorded 11 federal disaster declarations affecting ZIP 54401 between 1965–2020 (FEMA OpenFEMA Disaster Declarations, retrieved May 3, 2026).

What kinds of disasters most often hit ZIP 54401?

Severe Storm is the most common federally declared disaster type affecting ZIP 54401, accounting for 4 of 11 declarations (36%, FEMA OpenFEMA, retrieved May 3, 2026).

What was the most recent disaster declared for ZIP 54401?

The most recent FEMA disaster declaration affecting ZIP 54401 was "COVID-19 PANDEMIC" — a biological declared in 2020 (DR-4520) (FEMA OpenFEMA, retrieved May 3, 2026).

What colleges are near ZIP 54401?

5 colleges and universities are listed near ZIP 54401 by the U.S. Department of Education College Scorecard, including Northcentral Technical College, Rasmussen University-Wausau, and University Of Wisconsin-Stevens Point (retrieved May 2, 2026).

What is the average tuition at colleges near ZIP 54401?

Median in-state tuition across 5 nearby institutions is $5,002 (College Scorecard, retrieved May 2, 2026).

What do graduates earn from colleges near ZIP 54401?

Graduates of nearby colleges earn a median of $42,253 ten years after entry (College Scorecard, retrieved May 2, 2026).

What data is available for ZIP 54401?

This page covers health outcomes from CDC PLACES (40 metrics), school information from NCES CCD (10 schools), demographics from the Census ACS 5-Year (2022), home values from the Zillow Home Value Index, colleges from the U.S. Department of Education College Scorecard (5 institutions), income & tax statistics from the IRS SOI (Tax Year 2022), local business & employment from Census ZIP Business Patterns (2022), social vulnerability scores from the CDC/ATSDR SVI (2022), and federal disaster declarations from FEMA OpenFEMA (11 on record). Data is refreshed on Mubboo's standard schedule.

How current is this data?

Health data retrieved Apr 24, 2026 from CDC PLACES. School data retrieved Apr 27, 2026 from NCES CCD. Demographics retrieved Apr 30, 2026 from Census ACS 5-Year (2022). Home values retrieved May 1, 2026 from Zillow Research. College data retrieved May 2, 2026 from U.S. Dept of Education College Scorecard. Income & tax statistics retrieved May 2, 2026 from IRS SOI (Tax Year 2022). Business & employment retrieved May 3, 2026 from Census ZBP (2022). Social vulnerability scores retrieved May 3, 2026 from CDC/ATSDR SVI (2022). Federal disaster declarations retrieved May 3, 2026 from FEMA OpenFEMA (11 on record).

More Info topics

Nearby ZIPs: more ZIP code profiles launching Q3 2026.

Have a specific question about ZIP 54401?

Ask Mubboo — launching Q4 2026.

By Mubboo Editorial Team

Last reviewed Apr 24, 2026


Data sources

This page observes HIPAA and FERPA by surfacing only aggregate, de-identified federal datasets. Individual records are never displayed.

Mubboo may earn commissions from partner links. This does not affect our editorial independence.

Data refreshed via Mubboo's ETL pipeline; oldest source on this page retrieved Apr 24, 2026.