Population & age
- Total population
- 24,874
- Median age
- 41.6
Marathon County · Wausau, WI · Population 24,874
Wausau, WI (ZIP 54403) sits in Marathon County within the Wausau metro area. The page draws on 2 federal data feeds retrieved Apr 27. Top health signal: Health Insurance comes in below the national average at 7.9%. NCES lists 10 schools serving the area, 10 non-charter. 5 colleges and universities serve the area, with median in-state tuition of $5,002. IRS data shows average household income (AGI) of $82,900, well above the ~$45K national average per return. BMO Bank National Association holds 68% of FDIC-reported deposits in this ZIP (2024) — a notably concentrated local banking market. FEMA has issued 11 federal disaster declarations affecting this ZIP since 1965. New residents arriving here predominantly come from Wood County, WI (IRS SOI Migration, 2022-2023). Healthcare access and school options both run strong here, giving residents a wide menu of providers and enrollment choices nearby. Notable: median household income $65,515, fair market rent of $1,140 for a two-bedroom, and a typical home value of $231,403, up 7.8% over the past year. Every figure on this page links to its underlying federal dataset with a retrieval date so you can audit the freshness yourself.
Studio
$790
/month
1 Bed
$880
/month
2 Bed
$1,140
/month
3 Bed
$1,500
/month
4 Bed
$1,510
/month
HUD Fair Market Rents represent the 40th percentile of standard-quality rental housing in this area. FY2026 data.
$231,403
Zillow Home Value Index (ZHVI) · as of March 2026
+7.8%
vs. March 2025
+44.7%
vs. March 2021
Wausau-Weston, WI
Metropolitan statistical area
Source: Zillow Research, ZHVI All Homes (SFR, Condo/Co-op) Time Series (zillow.com/research/data). Zillow Home Value Index (ZHVI) is copyrighted by Zillow, Inc.
New housing units permitted
408
Across 226 permitted buildings. Total construction value: $116.7M.
Single-family
216
53% of total units
Multifamily (2+ unit)
192
47% of total units
Single-family value
$77.7M
construction value
Multifamily value
$39.0M
construction value
Apartment construction (5+ unit buildings) accounts for 47% of new units this year — the area is densifying, not just adding single-family stock.
Based on county-level data (2024).
Source: U.S. Census Bureau Building Permits Survey (census.gov/construction/bps). Public domain. BPS reports annual residential building permits from local permit-issuing jurisdictions, aggregated to county. A permit reflects intent to build, not a completed unit — actual construction lags by 6-24 months for multifamily projects.
Tax returns filed
12,240
Average AGI
$82,900
Avg property tax
$344
EITC participation
12.4%
Income distribution
Avg mortgage interest
$267
Avg charitable contribution
$625
Avg capital gains
$3,505
Avg total income tax
—
Source: IRS Statistics of Income — Individual Income Tax Statistics by ZIP Code (irs.gov). Public domain. Dollar columns reported in thousands by the IRS; figures here display real dollars. Total ZCTA AGI for the area was $1014.7M across all reported brackets.
Business establishments
534
Total employment
7,247
Annual payroll
$371.8M
Average annual pay
$51,310
Source: U.S. Census Bureau, ZIP Business Patterns (census.gov). Public domain. ZBP covers establishments with paid employees; Census suppresses employment and payroll values when fewer employers operate in a ZIP than would protect their confidentiality.
Average annual pay
$57,976
Average weekly wage
$1,115
Total employment
70,626
Total establishments
3,960
That is roughly 11% below the US national average of $65,470 per worker.
Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages (bls.gov/cew). Public domain. QCEW is derived from state unemployment-insurance filings and covers ~95% of US jobs. Figures are county-level totals assigned to ZIPs whose primary county matches; small-employer cells are suppressed by BLS to protect employer confidentiality.
Unemployment rate
2.6%
That is 1.4 percentage points below the US national unemployment rate of about 4.0%.
Labor force
75,337
Employed
73,375
Unemployed
1,962
Based on Marathon County, WI data (2024).
Source: U.S. Bureau of Labor Statistics, Local Area Unemployment Statistics (bls.gov/lau). Public domain. LAUS publishes monthly and annual labor-force estimates for every US county. Figures are county-level totals assigned to ZIPs whose primary county matches.
FDIC-insured bank branches
8
Typical banking access
A standard suburban / mid-density branch count for this area.
Total deposits
$1.2B
across all branches in this ZIP
Distinct institutions
6
different banks operating here
Top banks by deposits in this ZIP
Based on FDIC-insured branch offices as of June 30, 2024.
Source: FDIC Summary of Deposits (fdic.gov). Annual June-30 snapshot of every FDIC-insured branch and the deposits booked there. Figures cover all institutions reporting a branch address in this ZIP.
Federally funded health-center sites
3
Multiple health-center sites
A handful of federally funded community health centers serve residents — typical of mid-density suburban and small-urban areas.
FQHC sites
3
federally qualified
Look-Alike sites
0
FQHC equivalents
Avg hours / week
30
across sites in this ZIP
Sites in this ZIP
Federally Qualified Health Centers (FQHCs) and Look-Alike sites provide primary care on a sliding-fee scale, regardless of ability to pay. Active sites only; data refreshed 2026.
Source: HRSA Bureau of Primary Health Care (data.hrsa.gov). Per-ZIP counts of active service-delivery sites operated by Health Center Program grantees and Look-Alike organizations.
Public EV charging stations
0
No public EV charging in this ZIP
EV drivers will need to rely on home charging or stations in neighboring ZIPs. Other alternative-fuel options may still be available locally.
Other
3
Biodiesel, E85, LNG, RD
Active public stations only. Snapshot taken 2026; AFDC's underlying registry refreshes continuously as stations open and close.
Source: U.S. Department of Energy via NREL (afdc.energy.gov). Per-ZIP counts of active public alternative-fuel stations (electric, hydrogen, propane, CNG, biodiesel, E85, LNG, renewable diesel) and EV charging-port totals.
Public-library outlets
1
Single library outlet
One public-library outlet serves this ZIP — typical of suburban and small-town areas. Card holders also have full access to the rest of the system's branches.
Buildings
1
1 central
Avg hours / week
60
across outlets in this ZIP
Avg square feet
82,700
per outlet
Outlets in this ZIP
Public libraries provide free WiFi, computer access, children's programming, job-seeking resources, and meeting space — community infrastructure beyond books. FY2023 outlet inventory from the federal Public Libraries Survey.
Source: Institute of Museum and Library Services (imls.gov). Per-ZIP counts of active public-library outlets — central buildings, branches, and bookmobiles — operated by federally reporting library systems.
Overall SVI
42nd percentile
Moderate Vulnerability
Based on 9 census tracts, population 25,483
Vulnerability Themes
Households Without Vehicle
943
Limited English Speakers
297
Persons with Disability
3,538
Without HS Diploma
948
Without Health Insurance
1,543
Adults Age 65+
5,307
The Social Vulnerability Index uses U.S. Census data to identify communities most at risk during public health emergencies and natural disasters. Higher percentiles indicate greater vulnerability. Tract-level scores are aggregated to this ZCTA via Census 2020 ZCTA→Tract crosswalk, weighted by land-area share. Source: atsdr.cdc.gov. Public domain.
Federally Declared Disasters
11
Date Range
1965–2020
Most Recent Declaration
COVID-19 PANDEMIC
Biological — declared April 4, 2020 (DR-4520)
Incident period: January 20, 2020 – May 11, 2023
Top Incident Types
Individual Assistance
5
Direct help to disaster survivors
Households Program
2
Housing & temporary lodging support
Public Assistance
8
Repair of public facilities & roads
Hazard Mitigation
5
Funding to reduce future disaster risk
FEMA declares disasters at the county level; counts here include every federally declared disaster touching any county that overlaps this ZIP. Statewide declarations and pre-1964 records without county granularity are excluded. Program flags reflect which FEMA assistance categories were activated (Individual Assistance, Households, Public Assistance, Hazard Mitigation). Source: fema.gov/openfema. Public domain.
Median daily AQI
37
GoodPeak AQI (2024)
151
Unhealthy
Primary pollutant
PM2.5
200 days as main pollutant
Days measured
366
Based on Marathon County data (2024).
Source: U.S. Environmental Protection Agency, Air Quality System (epa.gov). Public domain. Only counties with EPA AQS monitoring stations appear here (~30% of US counties); rural ZIPs whose primary county has no monitor will not show this section.
Years of potential life lost (per 100K)
6,974
That is roughly 1,226 years per 100,000 below the national county median (~8,200).
Premature death is the headline composite outcome CHR reports — age-adjusted, all-cause, before age 75.
Fair or poor health
15%
of adults self-report
Poor physical health days
3.9
avg per adult per month
Poor mental health days
5.2
avg per adult per month
Uninsured
6.8%
of residents under 65
Primary care MDs
94
per 100,000 residents
Preventable hospital stays
2,290
per 100K Medicare enrollees
Food environment (0-10)
8.8
10 = best access & security
Exercise access
73%
residents near a facility
Flu vaccinated
52%
of Medicare enrollees
Low birth weight (under 2,500 g) accounts for 6.9% of live births in this county — an early-life health input that downstream outcomes track against.
Based on Marathon data (2025 CHR release).
Source: County Health Rankings & Roadmaps, University of Wisconsin Population Health Institute (countyhealthrankings.org). Annual release. Underlying source datasets vary by measure (CDC BRFSS, NCHS Vital Statistics, AHA, USDA Food Environment Atlas, and others). Figures are county-level and assigned to every ZIP whose primary county matches.
Food access status
Moderate food access challenges
23.2% of Marathon County, WI residents live more than 1 mile (urban) or 10 miles (rural) from the nearest supermarket.
Grocery stores
0.18
per 1,000 residents
Supercenters & clubs
0.03
per 1,000 residents
SNAP-authorized stores
0.83
accepting food benefits
Fast-food restaurants
0.55
per 1,000 residents
Among low-income residents, 5.6% are low-access — those without a supermarket within 1 mile (urban) or 10 miles (rural).
Per-1,000 figures show how many of each store type exist in Marathon County, WI for every 1,000 residents. Higher grocery and supercenter density usually means easier access to fresh food; higher convenience-store-only density (with low grocery rate) often signals a food swamp.
Source: USDA Economic Research Service, Food Environment Atlas (ers.usda.gov). County-level metrics fanned to ZIP via the primary county in the Census ZCTA-county relationship file. Variable years differ per family (stores ~2020, low-access ~2019).
Net migration (2022-2023)
▼−143 people
−157 households • −$24.6M net AGI flow
Moved in
3,549households
5,710 people • $223.3M AGI
Moved out
3,706households
5,853 people • $247.9M AGI
Where new residents came from
Where departing residents went
Incoming households reported an average AGI of $62,906 versus departing households' $66,891.
Source: U.S. Internal Revenue Service, Statistics of Income, Migration Data (irs.gov). Public domain. Migration is measured by year-over-year changes in the address on individual tax returns; figures are county-level totals attributed to ZIPs whose primary county matches. Foreign migration contributes to inflow/outflow totals but does not appear in the top-county lists. Small flows are suppressed by IRS to protect taxpayer confidentiality.
Crude prevalence estimates from CDC PLACES, derived from BRFSS small-area modeling. Population-level figures only.
37.2%
4.2pp above the 33.0% national rate.
34.9%
2.9pp above the 32.0% national rate.
24.4%
2.4pp above the 22.0% national rate.
77.0%
Tracks close to the 76.0% national rate.
7.9%
5.1pp below the 13.0% national rate.
11.2%
Tracks close to the 11.0% national rate.
10 schools serve this ZIP, including 10 non-charter.
| School | Type | Grades | Enrollment |
|---|---|---|---|
| East High | Public | 9–12 | 933 |
| Horace Mann Middle | Public | 6–8 | 683 |
| Riverview Elementary | Public | -1–5 | 479 |
| Hawthorn Hills Elementary | Public | -1–5 | 245 |
| Wausau Area Virtual Education | Public | 0–12 | 225 |
Showing top 5 by enrollment. 5 more schools serve this ZIP.
Schools listed from NCES Common Core of Data via the Urban Institute Education Data Portal.
Fresh.NCES CCD via Urban Institute EDP · Apr 27, 2026Colleges in this area
5
Median in-state tuition
$5,002
Median earnings (10 yr)
$42,253
Wausau, WI · 54403
Stevens Point, WI · 54481
Wausau, WI · 54401
Wisconsin Rapids, WI · 54494
Wausau, WI · 54401
Source: U.S. Department of Education College Scorecard (collegescorecard.ed.gov). Public domain data. Earnings figures reflect median earnings 10 years after entry for federally-aided students.
Wausau, WI (ZIP 54403) sits in Marathon County within the Wausau metro area. The page draws on 2 federal data feeds retrieved Apr 27. Top health signal: Health Insurance comes in below the national average at 7.9%. NCES lists 10 schools serving the area, 10 non-charter. 5 colleges and universities serve the area, with median in-state tuition of $5,002. IRS data shows average household income (AGI) of $82,900, well above the ~$45K national average per return. BMO Bank National Association holds 68% of FDIC-reported deposits in this ZIP (2024) — a notably concentrated local banking market. FEMA has issued 11 federal disaster declarations affecting this ZIP since 1965. New residents arriving here predominantly come from Wood County, WI (IRS SOI Migration, 2022-2023). Healthcare access and school options both run strong here, giving residents a wide menu of providers and enrollment choices nearby. Notable: median household income $65,515, fair market rent of $1,140 for a two-bedroom, and a typical home value of $231,403, up 7.8% over the past year. Every figure on this page links to its underlying federal dataset with a retrieval date so you can audit the freshness yourself.
These two readings tell a consistent story. Strong access numbers usually correlate with denser provider networks, and a high school count signals the population base that supports them. Reading them together: a household weighing this ZIP for a multi-year stay can expect both healthcare and education infrastructure to keep pace.
One concrete reading worth keeping: Depression prevalence sits higher the national rate at 24.4%. Each figure on this page links to the original federal dataset with its retrieval date — this synthesis is a reading, not a substitute for the underlying records.
37.2%, which is 4.2 percentage points above the national average of 33.0% (CDC PLACES, retrieved Apr 24, 2026).
24.4%, which is 2.4 percentage points above the national average of 22.0% (CDC PLACES, retrieved Apr 24, 2026).
34.9%, which is 2.9 percentage points above the national average of 32.0% (CDC PLACES, retrieved Apr 24, 2026).
10 schools serve this ZIP, including 10 public schools (NCES CCD, retrieved Apr 27, 2026). No charter schools are listed in this ZIP by NCES CCD.
No charter schools are listed in ZIP 54403 by NCES CCD (retrieved Apr 27, 2026).
Yes, 3 high schools serve this ZIP: East High, Wausau Area Virtual Education, Enrich Excel Achieve Learning Academy. (NCES CCD, retrieved Apr 27, 2026).
24,874 people live in ZIP 54403, with a median age of 41.6 (Census ACS 5-Year 2022, retrieved Apr 30, 2026).
$65,515 per year (Census ACS 5-Year 2022, retrieved Apr 30, 2026).
In ZIP 54403, 67.2% of occupied housing units are owner-occupied and 32.8% are renter-occupied (Census ACS 5-Year 2022, retrieved Apr 30, 2026).
In ZIP 54403, 10.2% of workers work from home. Public transit is used by 1.1% of commuters (Census ACS 5-Year 2022, retrieved Apr 30, 2026).
9.8% of the population in ZIP 54403 lives below the federal poverty line (Census ACS 5-Year 2022, retrieved Apr 30, 2026).
85.7% of households in ZIP 54403 have broadband internet access (Census ACS 5-Year 2022, retrieved Apr 30, 2026).
The typical home value in ZIP 54403 is $231,403, up 7.8% from a year ago (Zillow Home Value Index, retrieved May 1, 2026).
Home values are up 7.8% over the past year and up 44.7% over the past five years (Zillow Home Value Index, retrieved May 1, 2026).
The average Adjusted Gross Income reported on tax returns from ZIP 54403 (Wausau, WI) is $82,900 per return (IRS SOI Tax Year 2022, retrieved May 2, 2026).
Tax returns from ZIP 54403 report an average of $344 per return in real-estate tax deductions (IRS SOI Tax Year 2022, retrieved May 2, 2026).
5.0% of tax returns from ZIP 54403 (Wausau, WI) report Adjusted Gross Income of $200,000 or more (IRS SOI Tax Year 2022, retrieved May 2, 2026).
As of 2022, 534 business establishments operated in ZIP 54403 employing 7,247 workers (Census ZIP Business Patterns, retrieved May 3, 2026).
The average annual pay across all local establishments in ZIP 54403 is $51,310, based on Census ZIP Business Patterns 2022 data (retrieved May 3, 2026).
According to the CDC Social Vulnerability Index (2022), ZIP 54403 ranks in the 42th percentile nationally for social vulnerability — a moderate vulnerability profile (retrieved May 3, 2026).
Household Characteristics is the highest-scoring CDC SVI theme for ZIP 54403, ranking in the 61th percentile nationally (CDC/ATSDR Social Vulnerability Index 2022, retrieved May 3, 2026).
FEMA has recorded 11 federal disaster declarations affecting ZIP 54403 between 1965–2020 (FEMA OpenFEMA Disaster Declarations, retrieved May 3, 2026).
Severe Storm is the most common federally declared disaster type affecting ZIP 54403, accounting for 4 of 11 declarations (36%, FEMA OpenFEMA, retrieved May 3, 2026).
The most recent FEMA disaster declaration affecting ZIP 54403 was "COVID-19 PANDEMIC" — a biological declared in 2020 (DR-4520) (FEMA OpenFEMA, retrieved May 3, 2026).
5 colleges and universities are listed near ZIP 54403 by the U.S. Department of Education College Scorecard, including State College Of Beauty Culture, University Of Wisconsin-Stevens Point, and Northcentral Technical College (retrieved May 2, 2026).
Median in-state tuition across 5 nearby institutions is $5,002 (College Scorecard, retrieved May 2, 2026).
Graduates of nearby colleges earn a median of $42,253 ten years after entry (College Scorecard, retrieved May 2, 2026).
This page covers health outcomes from CDC PLACES (40 metrics), school information from NCES CCD (10 schools), demographics from the Census ACS 5-Year (2022), home values from the Zillow Home Value Index, colleges from the U.S. Department of Education College Scorecard (5 institutions), income & tax statistics from the IRS SOI (Tax Year 2022), local business & employment from Census ZIP Business Patterns (2022), social vulnerability scores from the CDC/ATSDR SVI (2022), and federal disaster declarations from FEMA OpenFEMA (11 on record). Data is refreshed on Mubboo's standard schedule.
Health data retrieved Apr 24, 2026 from CDC PLACES. School data retrieved Apr 27, 2026 from NCES CCD. Demographics retrieved Apr 30, 2026 from Census ACS 5-Year (2022). Home values retrieved May 1, 2026 from Zillow Research. College data retrieved May 2, 2026 from U.S. Dept of Education College Scorecard. Income & tax statistics retrieved May 2, 2026 from IRS SOI (Tax Year 2022). Business & employment retrieved May 3, 2026 from Census ZBP (2022). Social vulnerability scores retrieved May 3, 2026 from CDC/ATSDR SVI (2022). Federal disaster declarations retrieved May 3, 2026 from FEMA OpenFEMA (11 on record).
Nearby ZIPs: more ZIP code profiles launching Q3 2026.
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Data refreshed via Mubboo's ETL pipeline; oldest source on this page retrieved Apr 24, 2026.