Salem, OR (97301)

Salem, OR (ZIP 97301) sits in Marion County within the Salem metro area. The page draws on 2 federal data feeds retrieved Apr 27. Top health signal: Obesity comes in above the national average at 46.1%. NCES lists 16 schools serving the area, 16 non-charter. 10 colleges and universities serve the area, with median in-state tuition of $11,879. IRS data shows average household income (AGI) of $51,482 per tax return. Census ZBP marks the area as a major commercial hub with 2,180 business establishments. CDC's Social Vulnerability Index places this ZIP in the 89th percentile nationally — a highly vulnerable community profile. FEMA has issued 15 federal disaster declarations affecting this ZIP since 1964. 22% of adults self-report fair or poor health (County Health Rankings, 2025) — above the national county median. Fast-food restaurants outnumber grocery stores roughly 6-to-1 per capita (USDA Food Environment Atlas) — a "food swamp" pattern often linked to higher diet-related disease prevalence. New residents arriving here predominantly come from Polk County, OR (IRS SOI Migration, 2022-2023). Schools are the headline here — lots of options at varying types — while healthcare access numbers suggest worth-shopping coverage and provider choice carefully. Notable: median household income $53,113, fair market rent of $1,490 for a two-bedroom, and a typical home value of $370,474, down 0.2% over the past year. Every figure on this page links to its underlying federal dataset with a retrieval date so you can audit the freshness yourself.

Demographics

HUD Fair Market Rents represent the 40th percentile of standard-quality rental housing in this area. FY2026 data.

Home values

Source: Zillow Research, ZHVI All Homes (SFR, Condo/Co-op) Time Series (zillow.com/research/data). Zillow Home Value Index (ZHVI) is copyrighted by Zillow, Inc.

New housing construction

Apartment construction (5+ unit buildings) accounts for 47% of new units this year — the area is densifying, not just adding single-family stock.

Based on county-level data (2024).

Source: U.S. Census Bureau Building Permits Survey (census.gov/construction/bps). Public domain. BPS reports annual residential building permits from local permit-issuing jurisdictions, aggregated to county. A permit reflects intent to build, not a completed unit — actual construction lags by 6-24 months for multifamily projects.

Income & tax statistics

Source: IRS Statistics of Income — Individual Income Tax Statistics by ZIP Code (irs.gov). Public domain. Dollar columns reported in thousands by the IRS; figures here display real dollars. Total ZCTA AGI for the area was $1173.3M across all reported brackets.

Business & employment

Source: U.S. Census Bureau, ZIP Business Patterns (census.gov). Public domain. ZBP covers establishments with paid employees; Census suppresses employment and payroll values when fewer employers operate in a ZIP than would protect their confidentiality.

Employment & wages

That is roughly 4% below the US national average of $65,470 per worker.

Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages (bls.gov/cew). Public domain. QCEW is derived from state unemployment-insurance filings and covers ~95% of US jobs. Figures are county-level totals assigned to ZIPs whose primary county matches; small-employer cells are suppressed by BLS to protect employer confidentiality.

Unemployment

Based on Marion County, OR data (2024).

Source: U.S. Bureau of Labor Statistics, Local Area Unemployment Statistics (bls.gov/lau). Public domain. LAUS publishes monthly and annual labor-force estimates for every US county. Figures are county-level totals assigned to ZIPs whose primary county matches.

Banking access

Based on FDIC-insured branch offices as of June 30, 2024.

Source: FDIC Summary of Deposits (fdic.gov). Annual June-30 snapshot of every FDIC-insured branch and the deposits booked there. Figures cover all institutions reporting a branch address in this ZIP.

Community health centers

Federally Qualified Health Centers (FQHCs) and Look-Alike sites provide primary care on a sliding-fee scale, regardless of ability to pay. Active sites only; data refreshed 2026.

Source: HRSA Bureau of Primary Health Care (data.hrsa.gov). Per-ZIP counts of active service-delivery sites operated by Health Center Program grantees and Look-Alike organizations.

Alternative-fuel stations

Active public stations only. Snapshot taken 2026; AFDC's underlying registry refreshes continuously as stations open and close.

Source: U.S. Department of Energy via NREL (afdc.energy.gov). Per-ZIP counts of active public alternative-fuel stations (electric, hydrogen, propane, CNG, biodiesel, E85, LNG, renewable diesel) and EV charging-port totals.

Public libraries

Public libraries provide free WiFi, computer access, children's programming, job-seeking resources, and meeting space — community infrastructure beyond books. FY2023 outlet inventory from the federal Public Libraries Survey.

Source: Institute of Museum and Library Services (imls.gov). Per-ZIP counts of active public-library outlets — central buildings, branches, and bookmobiles — operated by federally reporting library systems.

Social Vulnerability Index

The Social Vulnerability Index uses U.S. Census data to identify communities most at risk during public health emergencies and natural disasters. Higher percentiles indicate greater vulnerability. Tract-level scores are aggregated to this ZCTA via Census 2020 ZCTA→Tract crosswalk, weighted by land-area share. Source: atsdr.cdc.gov. Public domain.

Federal Disaster Declarations

FEMA declares disasters at the county level; counts here include every federally declared disaster touching any county that overlaps this ZIP. Statewide declarations and pre-1964 records without county granularity are excluded. Program flags reflect which FEMA assistance categories were activated (Individual Assistance, Households, Public Assistance, Hazard Mitigation). Source: fema.gov/openfema. Public domain.

Air quality

Based on Marion County data (2024).

Source: U.S. Environmental Protection Agency, Air Quality System (epa.gov). Public domain. Only counties with EPA AQS monitoring stations appear here (~30% of US counties); rural ZIPs whose primary county has no monitor will not show this section.

Community health profile

Low birth weight (under 2,500 g) accounts for 6.5% of live births in this county — an early-life health input that downstream outcomes track against.

Based on Marion data (2025 CHR release).

Source: County Health Rankings & Roadmaps, University of Wisconsin Population Health Institute (countyhealthrankings.org). Annual release. Underlying source datasets vary by measure (CDC BRFSS, NCHS Vital Statistics, AHA, USDA Food Environment Atlas, and others). Figures are county-level and assigned to every ZIP whose primary county matches.

Food access

Among low-income residents, 4.9% are low-access — those without a supermarket within 1 mile (urban) or 10 miles (rural).

Per-1,000 figures show how many of each store type exist in Marion County, OR for every 1,000 residents. Higher grocery and supercenter density usually means easier access to fresh food; higher convenience-store-only density (with low grocery rate) often signals a food swamp.

Source: USDA Economic Research Service, Food Environment Atlas (ers.usda.gov). County-level metrics fanned to ZIP via the primary county in the Census ZCTA-county relationship file. Variable years differ per family (stores ~2020, low-access ~2019).

Who’s moving in and out

Incoming households reported an average AGI of $60,044 versus departing households' $59,289.

Source: U.S. Internal Revenue Service, Statistics of Income, Migration Data (irs.gov). Public domain. Migration is measured by year-over-year changes in the address on individual tax returns; figures are county-level totals attributed to ZIPs whose primary county matches. Foreign migration contributes to inflow/outflow totals but does not appear in the top-county lists. Small flows are suppressed by IRS to protect taxpayer confidentiality.

Data sources used on this page

Health profile

Crude prevalence estimates from CDC PLACES, derived from BRFSS small-area modeling. Population-level figures only.

Schools in this ZIP

16 schools serve this ZIP, including 16 non-charter.

Showing top 5 by enrollment. 11 more schools serve this ZIP.

Schools listed from NCES Common Core of Data via the Urban Institute Education Data Portal.

Colleges & universities nearby

• Willamette University

  Salem, OR · 97301

  4-Year

  In-state tuition

  $51,156

  Out-of-state tuition

  $51,156

  Acceptance rate

  77.1%

  Graduation rate

  72.0%

  Median earnings (10 yr)

  $56,911

  Median student debt

  $21,500

• Johnny Matthew's Hairdressing Training School

  Salem, OR · 97301

  Certificate

  In-state tuition

  —

  Out-of-state tuition

  —

  Acceptance rate

  —

  Graduation rate

  62.8%

  Median earnings (10 yr)

  —

  Median student debt

  $8,297

• College of Hair Design Careers

  Salem, OR · 97301

  2-Year

  In-state tuition

  —

  Out-of-state tuition

  —

  Acceptance rate

  —

  Graduation rate

  69.1%

  Median earnings (10 yr)

  $23,915

  Median student debt

  $10,750

• Phagans School of Beauty

  Salem, OR · 97301

  2-Year

  In-state tuition

  —

  Out-of-state tuition

  —

  Acceptance rate

  —

  Graduation rate

  70.8%

  Median earnings (10 yr)

  $23,393

  Median student debt

  $8,656

• Oregon State University

  Corvallis, OR · 97331

  4-Year

  In-state tuition

  $14,400

  Out-of-state tuition

  $38,190

  Acceptance rate

  77.3%

  Graduation rate

  70.4%

  Median earnings (10 yr)

  $64,010

  Median student debt

  $21,221

• Chemeketa Community College

  Salem, OR · 97305

  4-Year

  In-state tuition

  $6,345

  Out-of-state tuition

  $14,040

  Acceptance rate

  —

  Graduation rate

  21.8%

  Median earnings (10 yr)

  $40,968

  Median student debt

  $12,822

• Linn-Benton Community College

  Albany, OR · 97321

  2-Year

  In-state tuition

  $7,317

  Out-of-state tuition

  $15,901

  Acceptance rate

  —

  Graduation rate

  26.7%

  Median earnings (10 yr)

  $41,363

  Median student debt

  $11,961

• Western Oregon University

  Monmouth, OR · 97361

  4-Year

  In-state tuition

  $11,879

  Out-of-state tuition

  $32,534

  Acceptance rate

  98.1%

  Graduation rate

  46.0%

  Median earnings (10 yr)

  $51,815

  Median student debt

  $20,609

• Corban University

  Salem, OR · 97317

  4-Year

  In-state tuition

  $40,280

  Out-of-state tuition

  $40,280

  Acceptance rate

  93.9%

  Graduation rate

  60.8%

  Median earnings (10 yr)

  $48,917

  Median student debt

  $22,625

• Oregon Coast Community College

  Newport, OR · 97366

  2-Year

  In-state tuition

  $5,544

  Out-of-state tuition

  $5,544

  Acceptance rate

  —

  Graduation rate

  34.0%

  Median earnings (10 yr)

  —

  Median student debt

  —

Source: U.S. Department of Education College Scorecard (collegescorecard.ed.gov). Public domain data. Earnings figures reflect median earnings 10 years after entry for federally-aided students.

What these numbers say together

Frequently Asked Questions — ZIP 97301

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